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All Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) RESLAJ: Religion Education Social Laa Roiba Journal
Farras Dewi Yuanita
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Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pemberdayaan Usaha Mikro Melalui Identitas Marek Dan Strategi Digital Marketing Pada UMKM Nasi Bakar Di Kelurahan Kepanjen Kidul Kota Blitar Dewi Puspa Arum; Ananda Nabila Laraswari; Alifah Rizky Wiyanti; Cita Devi Ainaya; Devi Khoiriyah; Farras Dewi Yuanita; Junita Pramita Sari
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i2.1759

Abstract

MSMEs are one of the pillars of the national economy which must get the main opportunity, support, protection and development as wide as possible as a form of firm alignment with the people's economic business group without ignoring the role of big business. The purpose of this KKN activity is to provide assistance regarding digital marketing, especially through social media, for roasted rice micro businesses in Kepanjen Kidul Village, Blitar City to increase sales of these products.The method used is descriptive method with a qualitative approach. The descriptive method is used to describe the efforts of UMKM Nasi Bakar "Pak Githu" in developing its marketing with digital marketing. While a qualitative approach is used to explain the process of implementing digital marketing in line with the development of its business.The mentoring work program carried out for Nasi Bakar SMEs is to rebrand products, make labels and business cards, utilize digital marketing, carry out digital content creation. Through a strong brand identity and an effective digital marketing strategy, Nasi Bakar MSMEs in the Kepanjen Kidul Village can experience significant empowerment.
Inovasi “Daakian” Sebagai Transformasi Pelayanan Kartu Identitas Anak di Kabupaten Bojonegoro Farras Dewi Yuanita; Kalvin Edo Wahyudi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 10 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i10.2760

Abstract

Bojonegoro Regency has a low rate of Kartu Identitas Anak (Child Identity Card) issuance, reaching only 34.75% of the national target, which should have been 50% in 2023. The factors hindering the issuance of Kartu Identitas Anak in Bojonegoro Regency include a lack of public awareness, the absence of regulations requiring the use of Kartu Identitas Anak for any child-related identification purposes, a lack of support from other institutions or agencies, and inadequate infrastructure. To address this, Dinas Kependudukan dan Pencatatan Sipil (the Civil Registry Office of Bojonegoro Regency) launched the "Daakian" innovation in 2021, aimed at increasing the issuance of Child Identity Cards in Bojonegoro Regency. This study aims to understand and analyze the implementation of the Daakian innovation service in Bojonegoro Regency. The research method used is descriptive qualitative. Data collection involved interviews, observations, and documentation. This study uses Rogers' Innovation Theory, which consists of 1) Relative Advantage, 2) Compatibility, 3) Complexity, 4) Trialability, and 5) Observability. The technique for determining informants uses purposive sampling and snowball sampling. The results of this study indicate that the implementation of the Daakian Innovation in Bojonegoro Regency has been successful. This success is attributed to the Daakian Innovation providing greater ease for the public in Kartu Identitas Anak compared to the previous service. This ease has attracted public interest in obtaining Kartu Identitas Anak, which has positively impacted the increase in Kartu Identitas Anak issuance in Bojonegoro Regency.
Co-Authors Alifah Rizky Wiyanti Ananda Nabila Laraswari Arum, Dewi Puspa Cita Devi Ainaya Devi Khoiriyah Junita Pramita Sari Kalvin Edo Wahyudi