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All Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat
Junita Pramita Sari
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemberdayaan Usaha Mikro Melalui Identitas Marek Dan Strategi Digital Marketing Pada UMKM Nasi Bakar Di Kelurahan Kepanjen Kidul Kota Blitar Dewi Puspa Arum; Ananda Nabila Laraswari; Alifah Rizky Wiyanti; Cita Devi Ainaya; Devi Khoiriyah; Farras Dewi Yuanita; Junita Pramita Sari
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i2.1759

Abstract

MSMEs are one of the pillars of the national economy which must get the main opportunity, support, protection and development as wide as possible as a form of firm alignment with the people's economic business group without ignoring the role of big business. The purpose of this KKN activity is to provide assistance regarding digital marketing, especially through social media, for roasted rice micro businesses in Kepanjen Kidul Village, Blitar City to increase sales of these products.The method used is descriptive method with a qualitative approach. The descriptive method is used to describe the efforts of UMKM Nasi Bakar "Pak Githu" in developing its marketing with digital marketing. While a qualitative approach is used to explain the process of implementing digital marketing in line with the development of its business.The mentoring work program carried out for Nasi Bakar SMEs is to rebrand products, make labels and business cards, utilize digital marketing, carry out digital content creation. Through a strong brand identity and an effective digital marketing strategy, Nasi Bakar MSMEs in the Kepanjen Kidul Village can experience significant empowerment.
Pendampingan Branding Dan Digital Marketing Untuk Meningkatkan Penjualan Produk UMKM Catering Di Kelurahan Kepanjen Kidul, Kota Blitar Junita Pramita Sari; Nurjanti Takarini
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i3.402

Abstract

Based on the problems faced by UMKM Catering in the Kepanjen Kidul sub-district, Blitar City, it is necessary to have training in digital marketing strategies and product brand recognition so that they are known in a wider market. The method used in this service is to provide solutions to MSME catering problems, including branding assistance and digital marketing strategies through social media. Based on the results of the service that has been carried out including making logos, brochures, catalogs, banners and creating social media accounts as online marketing media, the dedication program in branding and digital marketing assistance to UMKM Catering has gone well because UMKM Catering owners can gain new knowledge and skills to be applied to its business with the aim of increasing product competitiveness and increasing product sales revenue.
Co-Authors Alifah Rizky Wiyanti Ananda Nabila Laraswari Arum, Dewi Puspa Cita Devi Ainaya Devi Khoiriyah Farras Dewi Yuanita Nurjanti Takarini