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All Journal Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Pengabdian Masyarakat Indonesia Sejahtera El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Devi Khoiriyah
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Online Customer Review, Food Influencer dan Content Marketing terhadap Tingkat Kunjungan Bakso Mas Roy Cabang Surabaya Timur Devi Khoiriyah; Ety Dwi Susanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1749

Abstract

This research aims to determine the influence of online customer reviews, food influencers, and content marketing on the level of customer visits at Bakso Mas Roy East Surabaya Branch. The research was carried out using quantitative methods with an associative approach, the population used was all customers of the East Surabaya branch of Mas Roy meatballs. A sample of 194 respondents who were met by the author at the research location, these results were obtained using the Slovin formula. The research results show that the online customer review variable (X1) is 0.000 < 0.05. t-calculated value -3.812 < t table 1.972 So H1 is accepted, meaning that the online customer review variable has a partially negative effect on the level of customer visits from Bakso Mas Roy. on the food influencer variable (X2) it is 0.001 < 0.05. The calculated t value is 3.320 > t table 1.972. So H2 is accepted, meaning that the food influencer variable partially influences the level of visits. content marketing variable (X3) is 0.000 < 0.05. The calculated t value is 3.947 > t table 1.972. So H0 is rejected and H3 is accepted, meaning that the content marketing variable partially influences the level of visits.
Optimalisasi Pemasaran Produk Melalui Pemanfaatan Aplikasi Canva Sebagai Media Branding Dan Pendampingan Media Sosial Instagram Pada UMKM Catering “Miss Tote” Di Kelurahan Kepanjen Kidul, Kota Blitar Devi Khoiriyah; Jojok Dwiridotjahjono
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i3.230

Abstract

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.
Pemberdayaan Usaha Mikro Melalui Identitas Marek Dan Strategi Digital Marketing Pada UMKM Nasi Bakar Di Kelurahan Kepanjen Kidul Kota Blitar Dewi Puspa Arum; Ananda Nabila Laraswari; Alifah Rizky Wiyanti; Cita Devi Ainaya; Devi Khoiriyah; Farras Dewi Yuanita; Junita Pramita Sari
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i2.1759

Abstract

MSMEs are one of the pillars of the national economy which must get the main opportunity, support, protection and development as wide as possible as a form of firm alignment with the people's economic business group without ignoring the role of big business. The purpose of this KKN activity is to provide assistance regarding digital marketing, especially through social media, for roasted rice micro businesses in Kepanjen Kidul Village, Blitar City to increase sales of these products.The method used is descriptive method with a qualitative approach. The descriptive method is used to describe the efforts of UMKM Nasi Bakar "Pak Githu" in developing its marketing with digital marketing. While a qualitative approach is used to explain the process of implementing digital marketing in line with the development of its business.The mentoring work program carried out for Nasi Bakar SMEs is to rebrand products, make labels and business cards, utilize digital marketing, carry out digital content creation. Through a strong brand identity and an effective digital marketing strategy, Nasi Bakar MSMEs in the Kepanjen Kidul Village can experience significant empowerment.
Pengaruh Online Customer Review, Food Influencer dan Content Marketing terhadap Tingkat Kunjungan Bakso Mas Roy Cabang Surabaya Timur Devi Khoiriyah; Ety Dwi Susanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1749

Abstract

This research aims to determine the influence of online customer reviews, food influencers, and content marketing on the level of customer visits at Bakso Mas Roy East Surabaya Branch. The research was carried out using quantitative methods with an associative approach, the population used was all customers of the East Surabaya branch of Mas Roy meatballs. A sample of 194 respondents who were met by the author at the research location, these results were obtained using the Slovin formula. The research results show that the online customer review variable (X1) is 0.000 < 0.05. t-calculated value -3.812 < t table 1.972 So H1 is accepted, meaning that the online customer review variable has a partially negative effect on the level of customer visits from Bakso Mas Roy. on the food influencer variable (X2) it is 0.001 < 0.05. The calculated t value is 3.320 > t table 1.972. So H2 is accepted, meaning that the food influencer variable partially influences the level of visits. content marketing variable (X3) is 0.000 < 0.05. The calculated t value is 3.947 > t table 1.972. So H0 is rejected and H3 is accepted, meaning that the content marketing variable partially influences the level of visits.
Co-Authors Alifah Rizky Wiyanti Ananda Nabila Laraswari Arum, Dewi Puspa Cita Devi Ainaya Ety Dwi Susanti Farras Dewi Yuanita Jojok Dwiridotjahjono Junita Pramita Sari