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Factors Influencing Consumer Behaviour Intention to Purchase Fast Food: a Study of McDonald’s in Malaysia Singh, Dr. Kavita; Tan, Joe Fen; Binti Abdullah, Syaza Afiqah; Tan, Hui Mei; Tan, Zhiwen; Fauziah, Nurafikatul; Sharma, Sakshi; Kee, Dr. Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2546

McDonald’s, as the largest worldwide retailer of foodservice, has more than 38,000 locations across more than 100 countries. The company's mission is to quickly adapt to generate profitable growth and to improve upon McDonald's in order to serve superior and high-quality meals to more people every day around the world. The study was conducted to identify and analyze the factors influencing consumer behaviors intention to purchase in the fast-food sector (McDonald's). We investigate whether product and service quality, pricing, promotion, brand awareness, restaurant surrounding and environment will affect the consumers’ behaviour to purchase fast food at McDonald's. Besides, the research that we conducted also related to Sustainable Development Goals (SDGs) as McDonald's has presented its corporate responsibilities. For the study, both primary and secondary data were collected from multiple sources and a digital questionnaire (via Google Form) was created to collect data and information from 150 respondents. Recommendations and implications were discussed.

DETERMINAN YANG MEMPENGARUHI KEMISKINAN DI PULAU JAWA (PERSPEKTIF TEORI PRO-POOR GROWTH & HUMAN CAPITAL) Fauziah, Nurafikatul
Journal of Development Economic and Social Studies Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jdess.2024.03.4.21

Despite being the economic and governmental center, the number of impoverished people in Java Island exceeds half of the total impoverished population in Indonesia. Based on this, this research aims to examine the determinants influencing poverty in Java Island, covering 6 provinces during the period 2015-2022, based on the perspectives of pro-poor growth theory and human capital. The data used is sourced from BPS and employs panel data analysis techniques with a fixed-effect model. The research findings indicate that, individually, education and unemployment do not have a significant impact on poverty. Meanwhile, economic growth and the Human Development Index (HDI) have a negative and significant impact on poverty in Java Island. Simultaneously, economic growth, education, HDI, and unemployment collectively influence poverty in Java Island.

DETERMINAN YANG MEMPENGARUHI KEMISKINAN DI PULAU JAWA (PERSPEKTIF TEORI PRO-POOR GROWTH & HUMAN CAPITAL) Fauziah, Nurafikatul; Agus Suman
Journal of Development Economic and Social Studies Vol. 3 No. 4 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jdess.2024.03.4.03

Despite being the economic and governmental center, the number of impoverished people in Java Island exceeds half of the total impoverished population in Indonesia. Based on this, this research aims to examine the determinants influencing poverty in Java Island, covering 6 provinces during the period 2015-2022, based on the perspectives of pro-poor growth theory and human capital. The data used is sourced from BPS and employs panel data analysis techniques with a fixed-effect model. The research findings indicate that, individually, education and unemployment do not have a significant impact on poverty. Meanwhile, economic growth and the Human Development Index (HDI) have a negative and significant impact on poverty in Java Island. Simultaneously, economic growth, education, HDI, and unemployment collectively influence poverty in Java Island.

Factors Influencing Consumer Behaviour Intention to Purchase Fast Food: a Study of McDonaldâ€™s in Malaysia Singh, Dr. Kavita; Tan, Joe Fen; Binti Abdullah, Syaza Afiqah; Tan, Hui Mei; Tan, Zhiwen; Fauziah, Nurafikatul; Sharma, Sakshi; Kee, Dr. Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2546

McDonaldâ€™s, as the largest worldwide retailer of foodservice, has more than 38,000 locations across more than 100 countries. The company's mission is to quickly adapt to generate profitable growth and to improve upon McDonald's in order to serve superior and high-quality meals to more people every day around the world. The study was conducted to identify and analyze the factors influencing consumer behaviors intention to purchase in the fast-food sector (McDonald's). We investigate whether product and service quality, pricing, promotion, brand awareness, restaurant surrounding and environment will affect the consumersâ€™ behaviour to purchase fast food at McDonald's. Besides, the research that we conducted also related to Sustainable Development Goals (SDGs) as McDonald's has presented its corporate responsibilities. For the study, both primary and secondary data were collected from multiple sources and a digital questionnaire (via Google Form) was created to collect data and information from 150 respondents.Â Recommendations and implications were discussed.

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