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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal of the Community Development in Asia
Akmalia, Desta Safa Nur
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Investigating the Relationship between Key Factors and Customer Satisfaction in an Online Shopping Platform Hui, Gan Kia; Lim, Sheue Hui; Aronkar, Praveen; Lim, Wei Sheng; Lin, Xinyuan; Hashim, Maisarah Binti Meor; Saadon, Mas Dalyna Binti; Akmalia, Desta Safa Nur; Dewanti, Rosa Ayu; Putri, Rr. Shafana Syafiyyah; Bajpayee, Vedika; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.3213

Abstract

The COVID-19 pandemic during the 2020's has led to the rapid growth of e-commerce in recent years, which has necessitated a greater understanding of the factors that contribute to customer satisfaction in the online context. This study was conducted to investigate the relationship between key factors and customer satisfaction in Lazada. The online survey was carried out to collect data and information from 100 respondents. In this study, five independent variables (efficiency, reliability, assurance, responsibility, and security) are investigated. The results indicate assurance and responsibility have a significant and positive influence on customer satisfaction whereas efficiency has a significant and negative impact on customer satisfaction. This study aligns with several Sustainable Development Goals (SDG), such as decent work and economic growth (SDG 8), as well as responsible consumption and production (SDG 12). In conclusion, this study contributes to the existing literature on e-commerce by providing empirical evidence on the impact of e-marketing strategies on customer satisfaction.
Investigating the Relationship between Key Factors and Customer Satisfaction in an Online Shopping Platform Hui, Gan Kia; Lim, Sheue Hui; Aronkar, Praveen; Lim, Wei Sheng; Lin, Xinyuan; Hashim, Maisarah Binti Meor; Saadon, Mas Dalyna Binti; Akmalia, Desta Safa Nur; Dewanti, Rosa Ayu; Putri, Rr. Shafana Syafiyyah; Bajpayee, Vedika; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.3213

Abstract

The COVID-19 pandemic during the 2020's has led to the rapid growth of e-commerce in recent years, which has necessitated a greater understanding of the factors that contribute to customer satisfaction in the online context. This study was conducted to investigate the relationship between key factors and customer satisfaction in Lazada. The online survey was carried out to collect data and information from 100 respondents. In this study, five independent variables (efficiency, reliability, assurance, responsibility, and security) are investigated. The results indicate assurance and responsibility have a significant and positive influence on customer satisfaction whereas efficiency has a significant and negative impact on customer satisfaction. This study aligns with several Sustainable Development Goals (SDG), such as decent work and economic growth (SDG 8), as well as responsible consumption and production (SDG 12). In conclusion, this study contributes to the existing literature on e-commerce by providing empirical evidence on the impact of e-marketing strategies on customer satisfaction.
Pelatihan Value Added Product Innovation dan Digital Marketing untuk BUMDes Dan UMKM Selorejo Blitar Ghofar, Abdul; Wibisana, Muhammad Jusuf; Nainggolan, Libero Filius; Akmalia, Desta Safa Nur; Qisthia, Sekar Ariani; Pangaribuan, Rachel Hagiographa; Faid, Muhammad Nabil
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan inovasi produk batik yang berfokus pada pemanfaatan teknologi canting elektrik dan strategi pemasaran digital telah dilaksanakan di Desa Selorejo, Kabupaten Blitar, dengan tujuan meningkatkan daya saing dan kesejahteraan masyarakat melalui pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM). Pelatihan ini secara efektif meningkatkan pengetahuan dan keterampilan para perajin batik dalam menciptakan desain batik yang lebih inovatif, kompleks, dan sesuai dengan tren pasar terkini. Selain itu, pelatihan juga membekali peserta dengan pemahaman yang mendalam tentang teknik pembuatan batik menggunakan canting elektrik, sehingga menghasilkan produk batik dengan kualitas yang lebih baik dan konsisten. Salah satu aspek penting dari pelatihan ini adalah pengenalan pada strategi pemasaran digital. Peserta diberikan pemahaman tentang pentingnya membangun kehadiran online, memanfaatkan media sosial, dan menerapkan teknik Search Engine Optimization (SEO) untuk meningkatkan visibilitas produk batik mereka. Pelatihan ini juga membahas pentingnya branding dan pengembangan identitas merek untuk membedakan produk batik lokal dengan produk dari daerah lain.
Co-Authors Abdul Ghofar Aronkar, Praveen Bajpayee, Vedika Dewanti, Rosa Ayu Faid, Muhammad Nabil Hashim, Maisarah Binti Meor Hui, Gan Kia Kee, Daisy Mui Hung Lim, Sheue Hui Lim, Wei Sheng Lin, Xinyuan Nainggolan, Libero Filius Pangaribuan, Rachel Hagiographa Putri, Rr. Shafana Syafiyyah Qisthia, Sekar Ariani Saadon, Mas Dalyna Binti Wibisana, Muhammad Jusuf