Article Per Year (5 Year)
p-Index From 2020 - 2025
0.92
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All Journal Advances in Global Economics and Business Journal Journal of the Community Development in Asia
Lim, Sheue Hui
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia Lee, Jocelyne; Lim, Sheue Hui; Batul, Atiba; Sharma, Brahmmanand; Singh, Kavita; Khor, Winnie; Raveendran, Kamini Devi A/P; Kong, Mei Ching; Kooli, Syrine; Pradhan, Samarth; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2500

Abstract

Starbucks, a prominent player in the F&B industry, has integrated sustainability into its marketing strategies. Starbucks encourages environmentally and socially responsible behavior among customers. This research examines the impact of green awareness on consumer purchase intention. A survey was conducted with 120 Starbucks consumers in Malaysia, and the data was analyzed using SPSS. The findings reveal that environmental concerns, green price awareness, and social influence positively influence purchase intention. However, the study finds no significant association between green brand image, green products, and purchase intention. This research provides valuable insights into consumer perception of green awareness and its influence on purchasing decisions. It underscores the importance of genuine environmental action alongside marketing tactics. The study emphasizes the industry's role in advancing sustainable development aligned with the SDGs.
Investigating the Relationship between Key Factors and Customer Satisfaction in an Online Shopping Platform Hui, Gan Kia; Lim, Sheue Hui; Aronkar, Praveen; Lim, Wei Sheng; Lin, Xinyuan; Hashim, Maisarah Binti Meor; Saadon, Mas Dalyna Binti; Akmalia, Desta Safa Nur; Dewanti, Rosa Ayu; Putri, Rr. Shafana Syafiyyah; Bajpayee, Vedika; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.3213

Abstract

The COVID-19 pandemic during the 2020's has led to the rapid growth of e-commerce in recent years, which has necessitated a greater understanding of the factors that contribute to customer satisfaction in the online context. This study was conducted to investigate the relationship between key factors and customer satisfaction in Lazada. The online survey was carried out to collect data and information from 100 respondents. In this study, five independent variables (efficiency, reliability, assurance, responsibility, and security) are investigated. The results indicate assurance and responsibility have a significant and positive influence on customer satisfaction whereas efficiency has a significant and negative impact on customer satisfaction. This study aligns with several Sustainable Development Goals (SDG), such as decent work and economic growth (SDG 8), as well as responsible consumption and production (SDG 12). In conclusion, this study contributes to the existing literature on e-commerce by providing empirical evidence on the impact of e-marketing strategies on customer satisfaction.
Investigating the Relationship between Key Factors and Customer Satisfaction in an Online Shopping Platform Hui, Gan Kia; Lim, Sheue Hui; Aronkar, Praveen; Lim, Wei Sheng; Lin, Xinyuan; Hashim, Maisarah Binti Meor; Saadon, Mas Dalyna Binti; Akmalia, Desta Safa Nur; Dewanti, Rosa Ayu; Putri, Rr. Shafana Syafiyyah; Bajpayee, Vedika; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.3213

Abstract

The COVID-19 pandemic during the 2020's has led to the rapid growth of e-commerce in recent years, which has necessitated a greater understanding of the factors that contribute to customer satisfaction in the online context. This study was conducted to investigate the relationship between key factors and customer satisfaction in Lazada. The online survey was carried out to collect data and information from 100 respondents. In this study, five independent variables (efficiency, reliability, assurance, responsibility, and security) are investigated. The results indicate assurance and responsibility have a significant and positive influence on customer satisfaction whereas efficiency has a significant and negative impact on customer satisfaction. This study aligns with several Sustainable Development Goals (SDG), such as decent work and economic growth (SDG 8), as well as responsible consumption and production (SDG 12). In conclusion, this study contributes to the existing literature on e-commerce by providing empirical evidence on the impact of e-marketing strategies on customer satisfaction.
Investigating the Relationship between the Factors and Customer Satisfaction in Online Platform Gan, Kia Hui; Lim, Wei Sheng; Lim, Sheue Hui; Aronkar, Praveen; Lin, Xinyuan; Binti Meor Hashim, Maisarah; Binti Saadon, Mas Dalyna; Nur Akmalia, Desta Safa; Dewanti, Rosa Ayu; Syafiyyah Putri, Rr. Shafana; Bajpayee, Vedika; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 5 No. 2 (2024): December 2024
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i2.96

Abstract

The COVID-19 pandemic during the 2020's has led to the rapid growth of e-commerce in recent years, which has necessitated a greater understanding of the factors that contribute to customer satisfaction in the online context. This study was conducted to investigate the relationship between the e-marketing strategies and customer satisfaction in Lazada. The online survey was carried out to collect data and information from 100 respondents. In this study, five independent variables are investigated. The results indicate assurance and responsibility have significant and positive influence on customer satisfaction whereas efficiency has significant and negative impact on customer satisfaction. This study aligns with several Sustainable Development Goals (SDG), such as decent work and economic growth (SDG 8), as well as responsible consumption and production (SDG 12). In conclusion, this study contributes to the existing literature on e-commerce by providing empirical evidence on the impact of e-marketing strategies on customer satisfaction RETRACTION NOTE: The reason for retraction is duplicate publication. The same article has been published in another journal, which is the correct and original version, accessible at: https://ejournal.aibpmjournals.com/index.php/JCDA/article/view/3213 DOI: https://doi.org/10.32535/jcda.v7i2.3213 This publication in AGEBJ is therefore retracted and should not be considered part of the scientific record. We regret the oversight and apologize to our readers.  
Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia Lee, Jocelyne; Lim, Sheue Hui; Batul, Atiba; Sharma, Brahmmanand; Singh, Kavita; Khor, Winnie; Raveendran, Kamini Devi A/P; Kong, Mei Ching; Kooli, Syrine; Pradhan, Samarth; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2500

Abstract

Starbucks, a prominent player in the FB industry, has integrated sustainability into its marketing strategies. Starbucks encourages environmentally and socially responsible behavior among customers. This research examines the impact of green awareness on consumer purchase intention. A survey was conducted with 120 Starbucks consumers in Malaysia, and the data was analyzed using SPSS. The findings reveal that environmental concerns, green price awareness, and social influence positively influence purchase intention. However, the study finds no significant association between green brand image, green products, and purchase intention. This research provides valuable insights into consumer perception of green awareness and its influence on purchasing decisions. It underscores the importance of genuine environmental action alongside marketing tactics. The study emphasizes the industry's role in advancing sustainable development aligned with the SDGs.
Co-Authors Akmalia, Desta Safa Nur Aronkar, Praveen Bajpayee, Vedika Batul, Atiba Binti Meor Hashim, Maisarah Binti Saadon, Mas Dalyna Dewanti, Rosa Ayu Gan, Kia Hui Hashim, Maisarah Binti Meor Hui, Gan Kia Kee, Daisy Mui Hung Khor, Winnie Kong, Mei Ching Kooli, Syrine Lee, Jocelyne Lim, Wei Sheng Lin, Xinyuan Nur Akmalia, Desta Safa Pradhan, Samarth Putri, Rr. Shafana Syafiyyah Raveendran, Kamini Devi A/P Saadon, Mas Dalyna Binti Sharma, Brahmmanand Singh, Kavita Syafiyyah Putri, Rr. Shafana