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Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia Lee, Jocelyne; Lim, Sheue Hui; Batul, Atiba; Sharma, Brahmmanand; Singh, Kavita; Khor, Winnie; Raveendran, Kamini Devi A/P; Kong, Mei Ching; Kooli, Syrine; Pradhan, Samarth; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2500

Starbucks, a prominent player in the F&B industry, has integrated sustainability into its marketing strategies. Starbucks encourages environmentally and socially responsible behavior among customers. This research examines the impact of green awareness on consumer purchase intention. A survey was conducted with 120 Starbucks consumers in Malaysia, and the data was analyzed using SPSS. The findings reveal that environmental concerns, green price awareness, and social influence positively influence purchase intention. However, the study finds no significant association between green brand image, green products, and purchase intention. This research provides valuable insights into consumer perception of green awareness and its influence on purchasing decisions. It underscores the importance of genuine environmental action alongside marketing tactics. The study emphasizes the industry's role in advancing sustainable development aligned with the SDGs.

Investigating the Relationship between Key Factors and Customer Satisfaction in an Online Shopping Platform Hui, Gan Kia; Lim, Sheue Hui; Aronkar, Praveen; Lim, Wei Sheng; Lin, Xinyuan; Hashim, Maisarah Binti Meor; Saadon, Mas Dalyna Binti; Akmalia, Desta Safa Nur; Dewanti, Rosa Ayu; Putri, Rr. Shafana Syafiyyah; Bajpayee, Vedika; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.3213

The COVID-19 pandemic during the 2020's has led to the rapid growth of e-commerce in recent years, which has necessitated a greater understanding of the factors that contribute to customer satisfaction in the online context. This study was conducted to investigate the relationship between key factors and customer satisfaction in Lazada. The online survey was carried out to collect data and information from 100 respondents. In this study, five independent variables (efficiency, reliability, assurance, responsibility, and security) are investigated. The results indicate assurance and responsibility have a significant and positive influence on customer satisfaction whereas efficiency has a significant and negative impact on customer satisfaction. This study aligns with several Sustainable Development Goals (SDG), such as decent work and economic growth (SDG 8), as well as responsible consumption and production (SDG 12). In conclusion, this study contributes to the existing literature on e-commerce by providing empirical evidence on the impact of e-marketing strategies on customer satisfaction.

Investigating the Relationship between Key Factors and Customer Satisfaction in an Online Shopping Platform Hui, Gan Kia; Lim, Sheue Hui; Aronkar, Praveen; Lim, Wei Sheng; Lin, Xinyuan; Hashim, Maisarah Binti Meor; Saadon, Mas Dalyna Binti; Akmalia, Desta Safa Nur; Dewanti, Rosa Ayu; Putri, Rr. Shafana Syafiyyah; Bajpayee, Vedika; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.3213

The COVID-19 pandemic during the 2020's has led to the rapid growth of e-commerce in recent years, which has necessitated a greater understanding of the factors that contribute to customer satisfaction in the online context. This study was conducted to investigate the relationship between key factors and customer satisfaction in Lazada. The online survey was carried out to collect data and information from 100 respondents. In this study, five independent variables (efficiency, reliability, assurance, responsibility, and security) are investigated. The results indicate assurance and responsibility have a significant and positive influence on customer satisfaction whereas efficiency has a significant and negative impact on customer satisfaction. This study aligns with several Sustainable Development Goals (SDG), such as decent work and economic growth (SDG 8), as well as responsible consumption and production (SDG 12). In conclusion, this study contributes to the existing literature on e-commerce by providing empirical evidence on the impact of e-marketing strategies on customer satisfaction.

Investigating the Relationship between the Factors and Customer Satisfaction in Online Platform Gan, Kia Hui; Lim, Wei Sheng; Lim, Sheue Hui; Aronkar, Praveen; Lin, Xinyuan; Binti Meor Hashim, Maisarah; Binti Saadon, Mas Dalyna; Nur Akmalia, Desta Safa; Dewanti, Rosa Ayu; Syafiyyah Putri, Rr. Shafana; Bajpayee, Vedika; Kee, Daisy Mui Hung
Advances in Global Economics and Business Journal Vol. 5 No. 2 (2024): December 2024
Publisher : The Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51748/agebj.v5i2.96

The COVID-19 pandemic during the 2020's has led to the rapid growth of e-commerce in recent years, which has necessitated a greater understanding of the factors that contribute to customer satisfaction in the online context. This study was conducted to investigate the relationship between the e-marketing strategies and customer satisfaction in Lazada. The online survey was carried out to collect data and information from 100 respondents. In this study, five independent variables are investigated. The results indicate assurance and responsibility have significant and positive influence on customer satisfaction whereas efficiency has significant and negative impact on customer satisfaction. This study aligns with several Sustainable Development Goals (SDG), such as decent work and economic growth (SDG 8), as well as responsible consumption and production (SDG 12). In conclusion, this study contributes to the existing literature on e-commerce by providing empirical evidence on the impact of e-marketing strategies on customer satisfaction RETRACTION NOTE: The reason for retraction is duplicate publication. The same article has been published in another journal, which is the correct and original version, accessible at: https://ejournal.aibpmjournals.com/index.php/JCDA/article/view/3213 DOI: https://doi.org/10.32535/jcda.v7i2.3213 This publication in AGEBJ is therefore retracted and should not be considered part of the scientific record. We regret the oversight and apologize to our readers.

Greening Starbucks: Investigating the Relationship between Consumer Green Awareness and Purchase Intentions in Malaysia Lee, Jocelyne; Lim, Sheue Hui; Batul, Atiba; Sharma, Brahmmanand; Singh, Kavita; Khor, Winnie; Raveendran, Kamini Devi A/P; Kong, Mei Ching; Kooli, Syrine; Pradhan, Samarth; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2500

Starbucks, a prominent player in the FB industry, has integrated sustainability into its marketing strategies. Starbucks encourages environmentally and socially responsible behavior among customers. This research examines the impact of green awareness on consumer purchase intention. A survey was conducted with 120 Starbucks consumers in Malaysia, and the data was analyzed using SPSS. The findings reveal that environmental concerns, green price awareness, and social influence positively influence purchase intention. However, the study finds no significant association between green brand image, green products, and purchase intention. This research provides valuable insights into consumer perception of green awareness and its influence on purchasing decisions. It underscores the importance of genuine environmental action alongside marketing tactics. The study emphasizes the industry's role in advancing sustainable development aligned with the SDGs.

Analysis of Factors Influence Customer Satisfaction: A Case Study in AirAsia Company in Asia Lim, Sheue Hui; Tripathi, Minakshi; Lim, Yin Ting; Lim, Yu Xin; Lim, Zi Jun; Liu, Jun Liang; Singh Sengar, Saurya Pratap; Kansal, Bhavnidhi; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v9i1.4374

AirAsia is one of the leading airlines in the Asean region, particularly within the low-cost carrier industry. With more than 130 routes across countries such as Malaysia, Thailand, Indonesia and China, AirAsia has successfully made air travel more affordable and accessible to a wide range of customers. This study aims to examine the key factors that influence customer satisfaction towards AirAsia. The novelty of this study lies in an integration framework that encompasses multiple factors, demonstrating their relative influence on customer satisfaction. The factors investigated in this study include service quality, price, convenience, and Customer Relationship Management (CRM). Quantitative research was conducted through a website-based survey, where data was collected from 150 respondents through a Google Form questionnaire. The findings reveal that CRM has the strongest impact on customer satisfaction while service quality, price, and convenience also contribute significantly, but convenience has the least impact among the factors examined. Managerially, low-cost carriers should prioritize CRM initiatives to enhance customer satisfaction. To conclude, customer satisfaction is an essential driver of sustainability growth in the airline industry. By strengthening service quality, price, convenience, and CRM factors, AirAsia can reinforce its competitiveness in the airline market

The Impact of Hybrid Work Management on Employee Engagement among Knowledge Workers Lim, Sheue Hui; Loh, Yong Xiang; Liu, ZiChen; Loh, Kar Xi; Loke, Kah Kei; Dixit, Aditi; Rai, Tanya; Kee, Daisy Mui Hung
Asia Pacific Journal of Management and Education (APJME) Vol 9, No 1 (2026): March 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v9i1.4485

The widespread adoption of hybrid work arrangement has changed how organizations in Malaysia manage their employees. A key predictor of employee work engagement is difficulties in supervision, which contributes empirical evidence to the limited hybrid work literature in emerging economies. This study examined how hybrid work management influences employees’ overall engagement. The research objective it to investigate the impact of hybrid work management on employee engagement. The quantitative survey involved 100 respondents, and the collected data were analyzed using SPSS. The multiple regression analysis results reveal that the hybrid work can improve work-life balance, increase work performance and develop a better communication. However, there are challenges such as perceived burnout, difficulties in supervision and communication gaps. These findings also show that, when appropriate managerial support is provided, hybrid work is beneficial for both employees and organizations. In conclusion, hybrid work should be developed with clear policies. Organizations should strengthen communication and team connection by setting a clear meeting rules, create new way of collaboration, and provide managerial support to sustain a long-term employee engagement.

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