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All Journal Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Pajak dan Manajemen Keuangan Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Saeful Fachri
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Public Health

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Journal : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia

 1 
Strategi Pengembangan Kerajinan Sentragabah dalam Meningkatkan Daya Tarik Wisata Edukasi di Desa Bumijaya, Kecamatan Ciruas, Kabupaten Serang Saeful Fachri; Rani Dewi Yulyani; Sinta Agustina
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v4i1.1808

Abstract

The pottery artisan community in Bumijaya Village faces several major challenges, such as the lack of modern marketing strategies, limited innovation in product design and functionality, and the suboptimal management of education-based tourism development. This study employs the Participatory Action Research (PAR) method, which emphasizes active community involvement in every stage of research and action. Observations indicate that Bumijaya Village has tourism potential that can be developed into an educational tourism attraction. Furthermore, based on observations and program implementation, there has been an increase in community awareness regarding the importance of innovation in pottery production and its utilization in the educational tourism industry.
Co-Authors Emilia Sari Intan Permatasari Mila Nurmila Muhammad Fauzi Niamor Selma Joel Rahmah Febriyanti Sinta Agustina Siti Sarah Kurnia Dewi Urfanul Aulia Willy Nurhayadi Yulyani, Rani Dewi