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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Economics, Business and Accounting Research (IJEBAR) INFOKUM Djtechno: Jurnal Teknologi Informasi IJCOSIN : Indonesian Journal of Community Service and Innovation Jurnal Manajerial dan Bisnis Tanjungpinang
Jenifer, Jenifer
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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CREDIT CONGESTION ANALYSIS AT PT. SINARGA GALANG USING THE C4.5. ALGORITHM METHOD Muhardi Saputra; Jenifer, Jenifer; Denisyah Sitorus; Situmorang, Devi Br
INFOKUM Vol. 10 No. 02 (2022): Juni, Data Mining, Image Processing, and artificial intelligence
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.549 KB)

Abstract

Credit congestion is a serious problem that is often faced by companies engaged in credit services. PT. Sinarga Galang is a company engaged in selling cars with cash or credit payment systems. The author takes data on the company's credit system in the bad category. Because the company can't analyze the credit jams that occur so it doesn't produce the right decisions in terms of filtering consumers who want to do credit. The number of bad loans, the company will go bankrupt but do not use the credit system, it will reduce sales as well and eventually can go bankrupt as well. For this reason, proper analysis is needed in classifying corporate credit bottlenecks. The method that the author uses is the C4.5 algorithm. This method is often used in research in the case of data classification because the results are precise. The results obtained in the study are a decision tree in the form of (1) if the dependents are: stuck (2) the dependents are few: stuck (3) the dependents are large: the salary is high: smooth (4) the dependents are the: moderate salary: stuck (5) the dependents are many : meager salary : smooth. These results are seen from the influence of the criteria that occur in the data, namely the number of dependents, salary / business income, monthly tenor or home ownership status. The data processing used is 100 data
ANALISIS PENGARUH FIRM SIZE, AUDITOR, INCOME, OPINION, DAN LEVERAGE TERHADAP AUDIT DELAY YANG TERDAFTAR DI BURSA EFEK INDONESIA Jenifer, Jenifer; Hendi, Hendi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 7 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i7.2979

Abstract

Public Bookkeeping Companies in good standing are judged to be able to conduct reviews more effectively and to have larger schedules to handle reviews as needed, allowing clients to obtain data from budget summaries and pursue financial options more quickly. The purpose of this research is to find out whether firm size, auditor size, income, and opinion have a significant effect on audit delay. This study was designed based on causality research, which is a research implementation with an emphasis on the influence between one variable and another. The research method used in this thesis is a quantitative approach. The results of the study show that income has a significant positive effect on audit delay. Other variables, namely firm size, auditor size, opinion, and leverage, have no significant effect on audit delay.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN SHOPEE DI KOTA TANJUNGPINANG Haryani, Dwi Septi; Jenifer, Jenifer; Jessica, Jessica; Riyadi, Windy
MANAJERIAL DAN BISNIS TANJUNGPINANG Vol 7 No 2 (2024): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 7 no 2 2024
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52624/manajerial.v7i2.2436

Abstract

PT. Shopee Indonesia merupakan perusahaan yang bergerak di sektor perdagangan elektronik (E-Commerce) Jenis penelitian ini adalah explanatory research dengan menggunakan pendekatan kuantitatif. Metode sampling yang digunakan adalah teknik incidental sampling dengan sampel 100 responden. Teknik analisis data yang digunakan adalah analisis deskriptif dan analisis jalur dengan bantuan Software Jeffrey's Amazing Statistic Program (JASP) versi 0.19.0. Hasil penelitian yang didapatkan adalah variabel Customer Relationship Management memiliki pengaruh positif dan signifikan terhadap variabel Loyalitas Pelanggan Shopee dengan studi kasus masyarakat Kota Tanjungpinang.
CETAR (Content Creation Training): Meningkatkan Nilai Pasar Produk Alas Kaki di Desa Cangkuang Wetan Kabupaten Bandung Dumanauw, Josh Samuel; Halim, Kevin Gunawan; Jenifer, Jenifer; Sihombing, Heriyandi Pandapotan; Here, Imanuel Alexander; Hermawan, Daniel
Indonesian Journal of Community Service and Innovation (IJCOSIN) Vol 5 No 1 (2025): Januari 2025
Publisher : LPPM IT Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v5i1.1663

Abstract

In the midst digital transformation, MSMEs, especially the West Java Footwear Producers Alliance (ASPAK JABAR) in Indonesia, face new marketing challenges. This study focuses on implementing Content Creation Training (CETAR) to help ASPAK JABAR transition from contract manufacturing to retail by enhancing their digital marketing skills. CETAR includes training in copywriting, public speaking, and video editing. The implementation method of the study uses Pragmatic Action Research (PAC) approach. Results show that CETAR improves ASPAK JABAR's digital marketing abilities, including social media use, copywriting, design, public speaking, and video editing. The program positively impacts MSMEs, enhancing visibility and business opportunities. CETAR is a creative solution for digital marketing challenges, contributing to MSMEs' economic development in Indonesia.
EFEKTIFITAS APLIKASI NAVIGASI GOOGLE MAPS DALAM MENINGKATKAN MOBILITAS MASYARAKAT KOTA BATAM Jenifer, Jenifer; Hakim, Cristine Mulia; Derrick, Derrick; Erika, Erika
Djtechno: Jurnal Teknologi Informasi Vol 6, No 2 (2025): Agustus
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/djtechno.v6i2.6974

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas aplikasi Google Maps dalam meningkatkan mobilitas masyarakat di Kota Batam. Model keberhasilan sistem informasi DeLone & McLean digunakan sebagai kerangka teoritis dengan empat variabel utama: kualitas informasi, penggunaan, kepuasan pengguna, dan manfaat bersih. Data diperoleh melalui penyebaran kuesioner daring kepada 388 responden yang merupakan pengguna Google Maps di Batam, dengan metode stratified disproportionate random sampling. Data dianalisis menggunakan perangkat lunak SPSS. Temuan penelitian mengindikasikan bahwa kualitas informasi berpengaruh signifikan terhadap penggunaan dan kepuasan pengguna. Namun, penggunaan dan kepuasan tidak berpengaruh signifikan terhadap manfaat bersih. Temuan ini menegaskan pentingnya peningkatan kualitas informasi dalam aplikasi navigasi guna meningkatkan pengalaman dan kepuasan pengguna.
NOTHING BEATS A FABULOUS POST: THE INFLUENCE OF INSTAGRAM MARKETING FOR VALUE CREATION AND PROMOTION Jenifer, Jenifer; Nawangpalupi, Catharina Badra
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13436

Abstract

The study aims to identify the effectiveness of social media marketing, specifically Instagram marketing, for product promotion based on the product and service’s value for MSMEs. Indonesian MSMEs have difficulty to identify its competitive advantages and to promote their product and services’ value to their consumers. Using case studies for local brand restaurants in Bandung, this study explores how social media promotion has helped the restaurants to identify their visual identity and to increase consumer engagement so that they can improve their promotion effectively. This study is a qualitative study that explores factors influencing marketing strategy for value creation and promotion. Using a qualitative study with two case studies, the research shows that social media marketing is an important aspect for small F&B businesses in Bandung. Specifically, Instagram marketing would give small businesses an affordable option and opportunity to boost their brands and enhance their reach through the content. It provides interaction with the audiences and the relationship made with their consumers creates valuable values and intrigues voluntary brand advocation.
Co-Authors Catharina Badra Nawangpalupi Denisyah Sitorus Derrick, Derrick Dumanauw, Josh Samuel Dwi Septi Haryani Erika Erika Hakim, Cristine Mulia Halim, Kevin Gunawan Hendi, Hendi Here, Imanuel Alexander Hermawan, Daniel Jessica Jessica Muhardi Saputra Riyadi, Windy Sihombing, Heriyandi Pandapotan Situmorang, Devi Br