Garuda - Garba Rujukan Digital

Marketing Communication of Grand Hatika Hotel in Increasing the Number of Visitors on Belitung Island Lexianingrum, Siti Rahayu Pratami; Mandaria, Vina; Taqwa, Dwi Muhammad
INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/infokum.v10i5.1062

Hotels in Belitung have problems in marketing in this study aiming to find out how the Marketing Communication of Grand Hatika Hotels in Increasing the Number of Enders on Belitung Island. By using a qualitative research method with a descriptive approach where research describing the object under study based on the facts in the field, using informants as sources of data, the data presented using primary data and secondary data through interviews, observation, documentation relating to research. The results of this research indicate that the Grand Hatika hotel did some marketing planning in increasing the number of visitors, namely using 4P’s model (product, price, place, promotion) and combined with the promotion mix (Advertising, sales promotion, direct marketing, public relations). In the planning process to increase the number of visitors, it can conclude that was quite successful and can be role model for other belitung, it can be prov from the increasing occupancy rate of in this hotel per year.

Navigating Gender Sexism on Social Media: Challenges and Collective Solidarity Among Hijab-Wearing Women in Muslim Fashion Trends on TikTok Isnawijayani, Isnawijayani; Widayatsih, Tri; Widhi, Diana; Lexianingrum, Siti Rahayu Pratami; Taqwa, Dwi Muhammad; Amelia, Fara
MUHARRIK: Jurnal Dakwah dan Sosial Vol 7 No 1 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v7i1.5543

This research aims to understand the experiences of women wearing the hijab in facing gender sexism on the TikTok platform, especially related to Muslim fashion trends. Through a digital ethnographic approach, this research analyzes the content, comments, and social interactions of ten active participants in the TikTok hijab fashion community who have experienced or witnessed negative comments. The research results show that the TikTok platform, with its algorithm that personalizes content, helps reinforce gender bias through repeated exposure to negative comments and stereotypes. These findings also reveal a complex dynamic in which criticism of modern hijab fashion often comes from fellow women, but it is necessary to examine further the social and cultural factors that underlie this phenomenon. This research highlights the importance of understanding how social media platforms can shape the perceptions and experiences of women wearing the hijab and calls for efforts to build more inclusive and supportive online communities.

Data Science Approaches to Analyzing Aesthetic Strategies in Contemporary Presidential Campaigns Isnawijaya, Isnawijaya; Lexianingrum, Siti Rahayu Pratami; Taqwa, Dwi Muhammad; Dewi, Deshinta Arrova; Kurniawan, Tri Basuki
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.609

In today’s digital political landscape, social media platforms play a critical role in shaping voter engagement, especially among youth. This study investigates how aesthetic political strategies were applied in Prabowo Subianto’s 2024 presidential campaign on TikTok and Instagram. It focuses on decoding voter sentiment, optimizing content delivery, and identifying visual elements that resonate with the public. Using machine learning models tailored to various data types, the research analyses over 50,000 comments and 30 million engagements. A BERT-based sentiment analysis model achieved 88% accuracy, revealing 60% positive, 25% neutral, and 15% negative sentiment, reflecting broad public approval. Meanwhile, a Gradient Boosting engagement prediction model reached 85% accuracy in forecasting post performance based on content format, timing, and hashtag use. Posts with videos and trending hashtags had a 78% chance of high engagement, while static images without hashtags scored only 45%. Evening posts performed best, with a 25% higher likelihood of engagement. The findings highlight the value of AI-driven insights in political communication, emphasizing that emotionally and visually rich content—particularly patriotic and relatable themes—enhances audience connection. This study offers a practical framework for political actors to develop adaptive, data-informed strategies that align with voter preferences in an increasingly fragmented and fast-paced digital media environment.

Millennial Clients' Trust-Building Strategies In Mental Health Counseling Lexianingrum, Siti Rahayu Pratami; Wahyudin, Uud; Dida, Susanne; Nuryanto, Iis Latifah
Journal of Education and Counseling (JECO) Vol. 5 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/jeco.v5i2.1426

Trust is a key element in the effectiveness of the mental health counseling process, especially in reaching millennials who have unique characteristics in terms of values, communication, and expectations of psychological services. This study aims to identify and analyze effective strategies counselors use in building trust with millennial clients. Using a descriptive qualitative approach, data was obtained through in-depth interviews and observations with professional counselors who are experienced in working with clients aged 20-35. The results revealed four main strategies used consistently, namely: (1) empathic and authentic communication, (2) the use of storytelling and personal narratives, (3) the application of inclusive and culturally sensitive language, and (4) the use of digital media as an initial medium for building trust. The findings confirm the importance of cultural competence and adaptation of counseling approaches to the social and technological dynamics faced by the millennial generation. Practical implications of this research include the need for more contextualized counselor training, as well as the development of service policies that accommodate relational and digital approaches in modern counseling practices.

Assistance in the Publication of Activity Information Via Instagram Media at Jasdam II/Sriwijaya Nur It'snaini, Aliyah Zahrah; Lexianingrum, Siti Rahayu Pratami; Misnawati, Desy; Hafizni, Mohammad
Jurnal Pengabdian Pancasila (JPP) Vol. 2 No. 4 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpp.v2i4.7185

Publication of activity information via Instagram media is an alternative form of improving the good image of Jasdam II Sriwijaya in the public eye with the aim of this community service activity being able to introduce Jasdam II Sriwijaya in detail with Instagram visuals packaged in an attractive way. The community service method is carried out by mentoring which is structured in three stages, namely 1) preparation, 2) implementation and 3) evaluation. The subject of service is the public relations manager of Jasdam II Sriwijaya. The results obtained were a 100% increase in the knowledge of public relations managers at Jasdam II Sriwijaya, not only in terms of visits but from followers, impressions, likes and viewers of the Jasdam II/SWJ instastory. After carrying out this community service activity, the community service team had a positive impact in introducing the community.

Navigating Gender Sexism on Social Media: Challenges and Collective Solidarity Among Hijab-Wearing Women in Muslim Fashion Trends on TikTok Isnawijayani, Isnawijayani; Widayatsih, Tri; Widhi, Diana; Lexianingrum, Siti Rahayu Pratami; Taqwa, Dwi Muhammad; Amelia, Fara
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 7 No. 1 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v7i1.5543

This research aims to understand the experiences of women wearing the hijab in facing gender sexism on the TikTok platform, especially related to Muslim fashion trends. Through a digital ethnographic approach, this research analyzes the content, comments, and social interactions of ten active participants in the TikTok hijab fashion community who have experienced or witnessed negative comments. The research results show that the TikTok platform, with its algorithm that personalizes content, helps reinforce gender bias through repeated exposure to negative comments and stereotypes. These findings also reveal a complex dynamic in which criticism of modern hijab fashion often comes from fellow women, but it is necessary to examine further the social and cultural factors that underlie this phenomenon. This research highlights the importance of understanding how social media platforms can shape the perceptions and experiences of women wearing the hijab and calls for efforts to build more inclusive and supportive online communities.

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