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Sosialisasi Rencana Bisnis Untuk Membantu Usaha Kecil Dan Menengah (UMKM) Di Pempek Atok Semeru Palembang Taqwa, Dwi Muhammad; Isnawijayani, Isnawijayani; Rianawati, Dian
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol. 4 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/pengabdian.v4i2.3035

Tujuan utama kegiatan pengabdian ini adalah untuk mengetahui apakah pemberdayaan masyarakat melalui pelatihan ergo-entrepreneurship dapat meningkatkan kualitas hidup karyawan Pempek Atok Simeru Palembang dengan mengurangi keluhan muskuloskeletal, kelelahan, dan beban kerja, serta meningkatkan sikap kewirausahaan mereka. Studi ini menggunakan rancangan kelompok pre- dan post-tes (treatment by subjects design) dan melibatkan tiga puluh sampel yang dipilih secara acak bertingkat. Variabel bebasnya adalah pelaksanaan hasil pelatihan ergo-entrepreneurship, yang merupakan pelatihan pemberdayaan masyarakat. Variabel tergantungnya adalah (1) kualitas hidup, yang diukur dengan indikator kelelahan, keluhan muskuloskeletal, dan beban kerja; dan (2) sikap kewirausahaan karyawan Pempek Atok Simeru Palembang.

Marketing Communication of Grand Hatika Hotel in Increasing the Number of Visitors on Belitung Island Lexianingrum, Siti Rahayu Pratami; Mandaria, Vina; Taqwa, Dwi Muhammad
INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/infokum.v10i5.1062

Hotels in Belitung have problems in marketing in this study aiming to find out how the Marketing Communication of Grand Hatika Hotels in Increasing the Number of Enders on Belitung Island. By using a qualitative research method with a descriptive approach where research describing the object under study based on the facts in the field, using informants as sources of data, the data presented using primary data and secondary data through interviews, observation, documentation relating to research. The results of this research indicate that the Grand Hatika hotel did some marketing planning in increasing the number of visitors, namely using 4P’s model (product, price, place, promotion) and combined with the promotion mix (Advertising, sales promotion, direct marketing, public relations). In the planning process to increase the number of visitors, it can conclude that was quite successful and can be role model for other belitung, it can be prov from the increasing occupancy rate of in this hotel per year.

Cultural Commodification in Indian and Turkish Films on ANTV Isnawijayani, Isnawijayani; Zinaida, Rahma Santhi; P.L, Siti Rahayu; Triwidayatsih, Triwidayatsih; Taqwa, Dwi Muhammad; Wedadjati, Ratna Sesotya
MUHARRIK: Jurnal Dakwah dan Sosial Vol 6 No 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v6i2.4680

Competition in the television industry allows a company to take long steps forward in a society saturated with the current situation. Various studies show that ANTV's strategy to buy many programs in Indian drama series in Indonesia has been exceeded; the India program screening strategy at ANTV itself is a form of adaptation of ANTV's strategy in dealing with the convergence and growth of the industry, especially the internet. This study uses qualitative methods with media political-economic theory specific to commodifying content. The primary data was obtained through observation, and secondary data were obtained through interviews. As a result, the commodification of the content carried out by ANTV TV stations was by displaying Indian program content that was very much in percentage so that it indoctrinated the audience to overindulge India & Türkiye culture from films, actresses, arts and culture finally eroded local culture due to the many hours of India &Türkiye import program broadcast on ANTV.

Navigating Gender Sexism on Social Media: Challenges and Collective Solidarity Among Hijab-Wearing Women in Muslim Fashion Trends on TikTok Isnawijayani, Isnawijayani; Widayatsih, Tri; Widhi, Diana; Lexianingrum, Siti Rahayu Pratami; Taqwa, Dwi Muhammad; Amelia, Fara
MUHARRIK: Jurnal Dakwah dan Sosial Vol 7 No 1 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v7i1.5543

This research aims to understand the experiences of women wearing the hijab in facing gender sexism on the TikTok platform, especially related to Muslim fashion trends. Through a digital ethnographic approach, this research analyzes the content, comments, and social interactions of ten active participants in the TikTok hijab fashion community who have experienced or witnessed negative comments. The research results show that the TikTok platform, with its algorithm that personalizes content, helps reinforce gender bias through repeated exposure to negative comments and stereotypes. These findings also reveal a complex dynamic in which criticism of modern hijab fashion often comes from fellow women, but it is necessary to examine further the social and cultural factors that underlie this phenomenon. This research highlights the importance of understanding how social media platforms can shape the perceptions and experiences of women wearing the hijab and calls for efforts to build more inclusive and supportive online communities.

Sosialisasi Kebersihan Lingkungan Kampung Songket Di Kelurahan 5 Ulu Kota Palembang Taqwa, Dwi Muhammad; Marleni, Marleni; Wahidin, Wahidin; Pauzi, Ahmad; Elvinda, Ami; Isnawijayani, Isnawijayani
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol. 4 No. 3 (2024): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/pengabdian.v4i3.3266

Tujuan utama kegiatan ini adalah untuk memberikan pemahaman tentang kebersihan lingkungan bagi masyarakat RW01 Kelurahan 5 Ulu Kecamatan Seberang Ulu 1 Palembang, yang dikenal dengan kampong songket. Sampah dibuang begitu saja sehingga Nampak kumuh. Menggunakan metoda Sosialisasi kebersihan dengan cara komunikasi tatap muka dan diskusi dengan ketua RW dan RT serta kunjungan ke rumah masyarakat memberikan pengetahuan tentang pentingnya menjaga lingkungan dalam proses pembuatan benang songket serta meningkatkan kesadaran masyarakat agar tidak membuang sampah sembarangan di sungai. Kemudian menunjukkan praktek cara memanfaat drum bekas oli, pengecatan dan penempatannya. Dengan demikian sampah dibuang ditempatnya. Diperlukan kesadaran masyarakat.

Data Science Approaches to Analyzing Aesthetic Strategies in Contemporary Presidential Campaigns Isnawijaya, Isnawijaya; Lexianingrum, Siti Rahayu Pratami; Taqwa, Dwi Muhammad; Dewi, Deshinta Arrova; Kurniawan, Tri Basuki
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.609

In today’s digital political landscape, social media platforms play a critical role in shaping voter engagement, especially among youth. This study investigates how aesthetic political strategies were applied in Prabowo Subianto’s 2024 presidential campaign on TikTok and Instagram. It focuses on decoding voter sentiment, optimizing content delivery, and identifying visual elements that resonate with the public. Using machine learning models tailored to various data types, the research analyses over 50,000 comments and 30 million engagements. A BERT-based sentiment analysis model achieved 88% accuracy, revealing 60% positive, 25% neutral, and 15% negative sentiment, reflecting broad public approval. Meanwhile, a Gradient Boosting engagement prediction model reached 85% accuracy in forecasting post performance based on content format, timing, and hashtag use. Posts with videos and trending hashtags had a 78% chance of high engagement, while static images without hashtags scored only 45%. Evening posts performed best, with a 25% higher likelihood of engagement. The findings highlight the value of AI-driven insights in political communication, emphasizing that emotionally and visually rich content—particularly patriotic and relatable themes—enhances audience connection. This study offers a practical framework for political actors to develop adaptive, data-informed strategies that align with voter preferences in an increasingly fragmented and fast-paced digital media environment.

Cultural Commodification in Indian and Turkish Films on ANTV Isnawijayani, Isnawijayani; Zinaida, Rahma Santhi; P.L, Siti Rahayu; Triwidayatsih, Triwidayatsih; Taqwa, Dwi Muhammad; Wedadjati, Ratna Sesotya
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 6 No. 2 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v6i2.4680

Competition in the television industry allows a company to take long steps forward in a society saturated with the current situation. Various studies show that ANTV's strategy to buy many programs in Indian drama series in Indonesia has been exceeded; the India program screening strategy at ANTV itself is a form of adaptation of ANTV's strategy in dealing with the convergence and growth of the industry, especially the internet. This study uses qualitative methods with media political-economic theory specific to commodifying content. The primary data was obtained through observation, and secondary data were obtained through interviews. As a result, the commodification of the content carried out by ANTV TV stations was by displaying Indian program content that was very much in percentage so that it indoctrinated the audience to overindulge India & Türkiye culture from films, actresses, arts and culture finally eroded local culture due to the many hours of India &Türkiye import program broadcast on ANTV.

Navigating Gender Sexism on Social Media: Challenges and Collective Solidarity Among Hijab-Wearing Women in Muslim Fashion Trends on TikTok Isnawijayani, Isnawijayani; Widayatsih, Tri; Widhi, Diana; Lexianingrum, Siti Rahayu Pratami; Taqwa, Dwi Muhammad; Amelia, Fara
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 7 No. 1 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v7i1.5543

This research aims to understand the experiences of women wearing the hijab in facing gender sexism on the TikTok platform, especially related to Muslim fashion trends. Through a digital ethnographic approach, this research analyzes the content, comments, and social interactions of ten active participants in the TikTok hijab fashion community who have experienced or witnessed negative comments. The research results show that the TikTok platform, with its algorithm that personalizes content, helps reinforce gender bias through repeated exposure to negative comments and stereotypes. These findings also reveal a complex dynamic in which criticism of modern hijab fashion often comes from fellow women, but it is necessary to examine further the social and cultural factors that underlie this phenomenon. This research highlights the importance of understanding how social media platforms can shape the perceptions and experiences of women wearing the hijab and calls for efforts to build more inclusive and supportive online communities.

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