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Risdiyanto , Bayu
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Public Relations Strategy In Running Partnership Program In PT. Plantation Nusantara Vii Unit Padang Pelawi Pranata, Hendra; Yanto, Yanto; Risdiyanto , Bayu
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 1 No. 2 (2021): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v1i2.74

Abstract

Public relations strategy really needs to be carried out by an organization or agency to form a positive image of the company. The importance of public relations apart from being a liaison and conveying information to the public, is also a good environmental shaping tool for public understanding of information and company policies. PT. Perkebunan Nusantara VII Unit Padang Pelawi in building a positive image in the partnership program. The purpose of this study was to determine the public relations strategy in running the partnership program at PT. Perkebunan Nusantara VII Unit of Padang Pelawi. This study uses a qualitative descriptive method, by making descriptions and descriptions in a systematic, factual and accurate manner regarding the facts and characteristics and relationships between the phenomena being investigated by collecting data and then analyzing it to obtain conclusions. The data collection technique was done by means of interviews, observation and documentation. From the results of this study, it can be said that the public relations strategy in running the partnership program at PT. Perkebunan Nusantara VII Unit of Padang Pelawi very good, this is because policies related to implementation guidelines, work methods, procedures and regulations carried out by the company are in accordance with the company's standard operating procedures, in addition to the partnership fund assistance program as well as information and technology assistance, which have a positive impact on company employees (internal) and society (external).
Students' Perceptions In Interpersonal Communication About Deactivating The Blue Check And Last Seen Of Whatsapp Application Ertika, Intan; Yanto, Yanto; Risdiyanto , Bayu
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1694

Abstract

This study aims to determine students’ perceptions about the deactivation of the blue check and Last Seen WhatsApp application. Testing in this study used qualitative methods. The informants in this study were students at Dehasen University of Communication Science Study Program. The informant selection technique used purposive sampling. The analysis used is qualitative analysis in the form of a collection of tangible words consisting of three streams of activities that occur simultaneously, namely data reduction, data presentation, and conclusion drawing / verification. The results showed that disabling blue check and Last Seen did not make them feel objected and disturbed by disabling blue check and Last Seen. From disabling blue check and Last Seen, it is hoped that it can give themselves more time to reply to messages on WhatsApp, but disabling blue check and Last Seen which shows the negative side of themselves is still considered arrogant for people who are not used to it.
Information Verification Processes In Traffic Reporting Through Citizen Journalism Pratama , Aditia Daka; Putra , Dilmai; Risdiyanto , Bayu
Multidisciplinary Journals Vol. 3 No. 1 (2026): March
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i1.1158

Abstract

This study aims to analyze information verification processes in traffic reporting produced through citizen journalism practices. The increasing reliance of the public on fast and real-time information highlights the need for proper verification mechanisms to ensure that disseminated information remains accurate, balanced, and ethically responsible. This research employs a qualitative descriptive approach using content observation, in-depth interviews, and documentation techniques. The analytical framework is based on journalistic verification principles that emphasize accuracy, completeness of information, ethical considerations, and public responsibility. The findings indicate that information verification is conducted through several stages, including checking the completeness of basic data, assessing the relevance and timeliness of events, and applying ethical judgment prior to publication. Information that does not meet verification standards tends to be excluded, even when it originates from public contributions. These results suggest that citizen journalism has strong potential as a credible source of public information when supported by consistent and responsible verification practices. This study contributes to communication studies by strengthening the understanding of verification mechanisms within citizen journalism, particularly in the context of traffic reporting.
Persuasive Communication Of The Igitacy Instagram Account In Promoting Beauty Products Meiyori , Cindy; Sari , Sapta; Risdiyanto , Bayu
Journal of Multidisciplinary Research Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i3.674

Abstract

This study aims to describe the persuasive communication strategies used by the Instagram account @Igitacy in promoting beauty products. The background of this research is based on the growing role of social media, particularly Instagram, as a promotional medium for cosmetic products that relies on personal closeness and influencer credibility. This research employed a descriptive qualitative approach, with data collected through in-depth interviews with the account owner and audience, content observation, and documentation. Data analysis was conducted through data reduction, data display, and conclusion drawing, referring to Lasswell’s communication model. The results show that the account’s credibility is built through consistent posting, high-quality visuals, genuine product use, transparency of information, and intensive interaction with the audience. The message content is structured by introducing the product, explaining its benefits and ingredients, and inviting the audience to try it, using a casual yet informative communication style. The main channels used are Reels and Stories, considered effective for reaching the audience and fostering interaction. The primary target audience is women with similar skin concerns, although the content is designed to remain relevant to a diverse audience. The effects of persuasive communication are reflected in increased interaction, follower growth, and audience trust in the product recommendations provided. This study concludes that the success of @Igitacy’s persuasive communication is influenced by the combination of credibility, structured message design, appropriate channel selection, and the ability to understand the audience. These findings may serve as a reference for marketers and influencers in designing effective promotional strategies on social media.
Co-Authors Ertika, Intan Meiyori , Cindy Pranata, Hendra Pratama , Aditia Daka Putra , Dilmai Sari , Sapta YANTO YANTO