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Dinero, Rio
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Marketing Communication Strategy Of Bengkulu Provincial Government Towards Tabut Festival As An International Event Octaviani, Vethy; Heriniazwi Dianthi, Martha; Dinero, Rio
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i2.1542

Abstract

The tourism sector is currently starting to grow again after experiencing a crisis that occurred due to the Covid-19 Pandemic that occurred almost all over the world. This development is utilized by the Bengkulu Provincial Government to develop tourism owned by Bengkulu by holding the 2023 Ark Festival. Unlike the Tabut Festival in previous years, the Bengkulu Provincial Government currently has a strategy to move towards the Tabut Festival as an international event. This research uses descriptive qualitative research methods with data collection through in-depth interviews and literature studies. Therefore, it can be explained that based on segmentation, the Bengkulu Provincial Tourism Office targets local visitors in areas near Bengkulu Province, namely West Sumatra, South Sumatra, Jambi and Lampung. As for international visitors, the target is ASEAN members, Middle Eastern countries and Europe. The visitor target for the 2023 Tabut Festival is 150,000 both internationally and nationally. For now, social media is the priority media in promoting the Festival Tabut. The theme used is’ Keramaian Asli Bengkulu’. This theme is expected to be an attraction for visitors and be able to attract economic movements in Bengkulu Province. However, the obstacle felt by the Tourism Office is the limited media used and the human resources it has. Therefore, to go to the International Event still needs more careful preparation for next year, especially on promotional media and human resources at the Bengkulu City Tourism Office.
IMPROVING DIGITAL LITERACY OF SMA/SMK/MA STUDENTS SE CENTRAL BENGKULU DISTRICT BENGKULU PROVINCE Octaviani, Vethy; Maryaningsih, Maryaningsih; Dinero, Rio
Jurnal Dehasen Mengabdi Vol 2 No 1 (2023): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.531 KB) | DOI: 10.37676/jdm.v2i1.3804

Abstract

This community service activity aims to provide education so that students are wiser in using social media and the importance of access and adoption of healthy and safe internet technology, so that they can become smart citizens in the digital era and take part as smart digital citizens in the wider community and play an active role in issues important issues that are in a global context. The community service team at Dehasen University Bengkulu in collaboration with the Department of Education and Culture of Central Bengkulu Regency, Bengkulu Province and the Bengkulu Regional Police Public Relations provided counseling with material on digital literacy, namely media literacy, digital-based information retrieval, the concept of smart digital citizenship, and hoax news to SMA/SMK/MA students throughout the district. Bengkulu Tengah Bengkulu Province is located at SMAN 1 Bengkulu Tengah. This activity went well and is expected to make a positive contribution to creating intelligent and ethical individuals in the digital era.
Co-Authors Martha Heriniazwi Dianthi Maryaningsih, Maryaningsih Vethy Octaviani