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All Journal Jurnal Ilmu Manajemen Profitability Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Ilmu Manajemen Advantage Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Sutjiali, Florensia
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS MANAJEMEN STRATEGIK BISNIS TERHADAP UMKM GRAND PET SHOP Sutjiali, Florensia; Jocelyn, Nathania; Styvani, Sherlyca; Vonnylia; Wihue Tarekar, Windy
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i3.426

Abstract

This study discusses the industry analysis of Grand Pet Shop, a pet shop located in Batam City, Indonesia. The analysis focuses on the Five Forces Competition Model, Customer Value, and Industry Analysis of Grand Pet Shop as a small and medium-sized enterprise (UMKM). The results of the analysis indicate that Grand Pet Shop falls into the moderate-level strategic category. However, it is also classified as an unattractive business due to the high levels of competition, the threat of new entrants, and the threat of substitute products. Grand Pet Shop has effectively implemented customer value in its business operations. To further improve customer satisfaction and attract more clients, the author suggests that Grand Pet Shop should collaborate with veterinarians to provide services for sick or vaccinated pets. Additionally, offering discounts, rewards, and other incentives could be a viable strategy to increase the number of customers. Overall, despite the challenges in the industry, Grand Pet Shop has the potential to thrive with the right strategic adjustments and a focus on enhancing customer value.
ANALISIS KEBIJAKAN PEMERINTAH KOTA MALANG TERKAIT ANCAMAN PENGANGGURAN PASCA KENAIKAN INFLASI Vonnylia; Sutjiali, Florensia; Jocelyn, Nathania; Prawira , Johanes; Hendro
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 1 (2023): January 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i1.351

Abstract

One indicator of the cause of inflation is. Inflation and Unemployment have a role in making fiscal and monetary decisions of a country in improving its economic conditions. The purpose of this study is to analyze policies related to the threat of risk after the increase in inflation in the city of Malang. The data processing technique used in this research is qualitative, which is done by collecting the data that is roughly needed. The results revealed that the highest number of expenses in Malang City in 2021 with a total of 63.531, while the lowest number in 2019 with a total of 40.104. The highest amount of inflation in Malang City is in 2014, while the lowest inflation is in 2020. Fiscal policies that can be implemented the government in reducing the levels of movement, namely opening up job opportunities, adding State-Owned Enterprises, and creating job training centers to overcome the impact of inflation the government can make policies; reducing unexpected spending, offering support for 2% of the general allocation fund, increasing tax rates and providing maximum prices for certain goods.
Analysis of Factors Affecting Purchase Intention and Price Premium for Purchasing Skincare Products in E-Commerce Qadri, Rizni Aulia; Sutjiali, Florensia; Christiarini, Renny
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1447

Abstract

This study investigates the variables that affect price premium and buy intention in the beauty industry on Batam City's e-commerce platforms. In an era of increasing popularity of online shopping, understanding the key factors that influence consumer purchasing behavior in this channel is crucial. Data was collected by an online survey of users who have purchased Skincare products in E-commerce, and subsequently examined using PLS-SEM, or partial least squares structural equation modeling. The results of the analysis show that Trust has a significant influence on Purchase Intention and Premium Price, while Expertise, Brand Identity, and Brand Personality also have a significant influence on Trust. In the context of online shopping through e-commerce platforms, these findings offer crucial insights for marketers to create more successful marketing strategies by taking into account the attraction of expertise, brand identity, brand personality, and trust. It is anticipated that the findings of this research will offer meaningful insights and contribute significantly to the existing body of knowledge in the field to a more comprehensive understanding of consumer shopping behavior.
The Influence of Cultural Factors on International Business PT Mayora Indah Tbk Wistiasari, Devina; Jocelyn, Nathania; Styvani, Sherlyca; Vonnylia, Vonnylia; Tarekar, Windy Wihue; Sutjiali, Florensia
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14041

Abstract

This article contains an analysis of the influence of cultural factors on international business at PT Mayora Indah Tbk which consists of managerial orientations, the four risks of international business, and SWOT analysis at PT Mayora Indah Tbk. The qualitative method is a method used by researchers to analyze companies by means of secondary data analysis. The results of the study show that PT Mayora Indah Tbk is able to meet the market in Indonesia so that it is able to develop to a larger stage with target markets namely countries in Asia, and the company still has to increase product innovation, promote its products in international markets, and make strategies appropriate marketing in order to develop its international business.
Co-Authors Christiarini, Renny Hendro Jocelyn, Nathania Prawira , Johanes Qadri, Rizni Aulia Styvani, Sherlyca Tarekar, Windy Wihue Vonnylia Vonnylia, Vonnylia Wihue Tarekar, Windy Wistiasari, Devina