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All Journal Jurnal Ilmu Manajemen Profitability Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Styvani, Sherlyca
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS KEBIJAKAN PEMERINTAH TERKAIT ANCAMAN PENGANGGURAN PASCA KENAIKAN INFLASI DI KOTA YOGYAKARTA Putra, Chanda Vedalla; Tan, Charles; Jason, Jason; Styvani, Sherlyca; Tarekar, Windy Wihue
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.817 KB) | DOI: 10.55047/jekombital.v1i2.354

Abstract

The purpose of this study is to analyze the data found on the level of unemployment and inflation as well as the causes of the increase or decrease in the number of unemployment and inflation in the Yogyakarta region. Yogyakarta is a well-known city in Indonesia. The author analyzes using descriptive research methods and quantitative approaches by looking at existing data through the official website of the Yogyakarta Central Bureau of Statistics. Based on the research that has been done, the results obtained are that the highest increase in the number of unemployment increases occurred in 2020 but inflation has decreased in that year, this is due to the pandemic that has hit almost all countries in the world. Therefore, it can be concluded that the unemployment rate can affect inflation.
ANALISIS MANAJEMEN STRATEGIK BISNIS TERHADAP UMKM GRAND PET SHOP Sutjiali, Florensia; Jocelyn, Nathania; Styvani, Sherlyca; Vonnylia; Wihue Tarekar, Windy
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 3 (2023): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i3.426

Abstract

This study discusses the industry analysis of Grand Pet Shop, a pet shop located in Batam City, Indonesia. The analysis focuses on the Five Forces Competition Model, Customer Value, and Industry Analysis of Grand Pet Shop as a small and medium-sized enterprise (UMKM). The results of the analysis indicate that Grand Pet Shop falls into the moderate-level strategic category. However, it is also classified as an unattractive business due to the high levels of competition, the threat of new entrants, and the threat of substitute products. Grand Pet Shop has effectively implemented customer value in its business operations. To further improve customer satisfaction and attract more clients, the author suggests that Grand Pet Shop should collaborate with veterinarians to provide services for sick or vaccinated pets. Additionally, offering discounts, rewards, and other incentives could be a viable strategy to increase the number of customers. Overall, despite the challenges in the industry, Grand Pet Shop has the potential to thrive with the right strategic adjustments and a focus on enhancing customer value.
Inovasi Strategi Diferensiasi Warung De Sate Kota Batam Qadri, Rizni Aulia; Styvani, Sherlyca
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 3 No. 3 (2025): April 2025
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v3i3.10361

Abstract

Warung De’Sate merupakan sebuah UMKM di Kota Batam yang menghadapi tantangan berupa penurunan penjualan selama masa libur perkuliahan, kurang optimalnya media sosial sebagai alat pemasaran, dan minimnya inovasi menu. Program pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing dan stabilitas penjualan Warung De’Sate melalui strategi diferensiasi. Metode yang digunakan meliputi observasi, wawancara, dokumentasi, dan analisis SWOT. Implementasi program mencakup inovasi menu baru berupa paket hemat, pembaruan desain menu, serta optimalisasi konten media sosial di Instagram, seperti feeds, stories, dan highlights. Hasil implementasi menunjukkan peningkatan penjualan yang signifikan hingga 8% selama empat bulan pelaksanaan, peningkatan jumlah pengikut media sosial sebesar 14%, serta peningkatan minat konsumen terhadap menu baru. Temuan ini menegaskan pentingnya strategi pemasaran berbasis digital dan inovasi produk untuk meningkatkan daya saing UMKM. Rekomendasi untuk penelitian selanjutntya mencakup eksplorasi lebih lanjut terkait dampak strategi pemasaran digital pada berbagai jenis UMKM dan pengembangan metode inovasi produk yang berkelanjutan.
The Influence of Cultural Factors on International Business PT Mayora Indah Tbk Wistiasari, Devina; Jocelyn, Nathania; Styvani, Sherlyca; Vonnylia, Vonnylia; Tarekar, Windy Wihue; Sutjiali, Florensia
Jurnal Ilmu Manajemen Profitability Vol. 8 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v8i1.14041

Abstract

This article contains an analysis of the influence of cultural factors on international business at PT Mayora Indah Tbk which consists of managerial orientations, the four risks of international business, and SWOT analysis at PT Mayora Indah Tbk. The qualitative method is a method used by researchers to analyze companies by means of secondary data analysis. The results of the study show that PT Mayora Indah Tbk is able to meet the market in Indonesia so that it is able to develop to a larger stage with target markets namely countries in Asia, and the company still has to increase product innovation, promote its products in international markets, and make strategies appropriate marketing in order to develop its international business.
Co-Authors Jason, Jason Jocelyn, Nathania Putra, Chanda Vedalla Qadri, Rizni Aulia Sutjiali, Florensia Tan, Charles Tarekar, Windy Wihue Vonnylia Vonnylia, Vonnylia Wihue Tarekar, Windy Wistiasari, Devina