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All Journal Journal of Language and Health Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Nurfaizi, Kevin Rohman
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Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health

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Interpersonal Communication and Sor Theory in “TASTE” Market Snacks in Increasing Customer Loyalty Kurniawan, Dani; Ifani, Muhammad Zulfi; Nurfaizi, Kevin Rohman
Journal of Language and Health Vol 4 No 1 (2023): Journal of Language and Health
Publisher : CV. Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jlh.v5i1.3053

Abstract

Communication is one of the main foundations in running a business. Communication needs to be established to establish relationships between businesses and their customers (Fathurohman & Safitri, 2020). This is intended as a means to find out how to communicate with customers and create product sales targets that suit consumer desires. Based on the existing background, this research aims to analyze interpersonal communication using social theory in the "RASA" market snack in increasing customer loyalty. This research model is qualitative in the form of field research. Primary data is the main data obtained through interviews, namely interviews with the sales manager of the "RASA" market snacks. Furthermore, secondary data will be obtained from documentation whose function is to support research to make it more accurate. Then this research uses the stimulus organism response (SOR) theory approach. In this research is that interpersonal communication has a strategic role in business development, being an effective means of changing the attitude of someone who starts as a consumer and continues to become a customer. With the SOR theory, it can be seen that interpersonal communication can be used as a strategy in implementing communication to change attitudes from consumers to customers. Customer retention is also influenced by friendliness, trust and product quality, the first impression of which is the main thing in running a business.
SENGKETA HASIL PEMILIHAN PRESIDEN 2024 DI MAHKAMAH KONSITUSI: ANALISIS FRAMING PEMBERITAAN MEDIA LOKAL JAWA TENGAH SUARA MERDEKA DAN SOLOPOS Trilestari, Linda; Nurfaizi, Kevin Rohman; Kurniawan, Dani; Muntaha, Ahmad
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 4 No. 2 (2024): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v4i2.411

Abstract

The study investigates how Solo Post and Voice Merdeka, two local media outlets, interpret and discredit the 2024 presidential election outcome. They used Robert N. Entman's framing concept. In Indonesia, the presidential election has raised a lot of controversy, especially with regard to the Constitutional Court's decision on the election results. The purpose of framing analysis is to study how the media frames publicly received communications and how it affects people's perceptions of justice and integrity during the democratic process. The results showed that Merdeka's voice remained neutral, and Solo Post was more likely to broadcast news with a positive or supportive perspective on the 02. The study provides an excellent understanding of the role of the media in the political and legal context in Indonesia and emphasizes the importance of framing analysis to understand how the media shapes public understanding of social reality
Co-Authors Dani Kurniawan Ifani, Muhammad Zulfi Muntaha, Ahmad Trilestari, Linda