Garuda - Garba Rujukan Digital

Media Belajar Ekonomi Berbasis Cuplikan Film sebagai Media Pembelajaran Inovatif dan Holistik Mustofa, Rochman Hadi; Narimo, Sabar; Dzikra, Noor Syahidah Mutiara; Istiqomah, Ni’matul; Noor, Ady Ferdian; Niam, Muhammad; Ifani, Muhammad Zulfi
Buletin KKN Pendidikan Vol. 5, No. 2, Desember 2023
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/bkkndik.v5i2.23147

Pembelajaran ekonomi sering kali didominasi oleh ceramah karena materinya yang padat. Namun, penggunaan cuplikan film sebagai alat bantu dalam menjelaskan materi dapat menjadi langkah inovatif yang menarik perhatian siswa dan membuat proses pembelajaran menjadi lebih holistik. Cuplikan film dapat memberikan koneksi antara materi dengan contoh-contoh kehidupan nyata yang jarang dijumpai siswa sehari-hari. Meski demikian, pendekatan ini membutuhkan kreativitas dari guru untuk memastikan koneksi tersebut berjalan sesuai harapan. Pelaksanaan Pengabdian kepada Masyarakat (PkM) ini dilakukan kepada guru-guru di SMK Muhammadiyah 2 Klaten Utara dengan tujuan memperkenalkan potensi metode pembelajaran inovatif ini. Hasil dari kegiatan pengabdian ini menunjukkan respon positif dari guru, namun ada kendala yang disampaikan oleh guru, yaitu perlunya pemahaman lebih mendalam tentang film apa yang sesuai dengan konteks materi, serta keterampilan dalam mengelola kelas agar tetap kondusif.

Strengthening the Use of Information Technology in Management Practices and Effective School Promotion Strategies Rifai, Akhmad Tegar; Amalia, Nur; Indah, Tiara; Ifani, Muhammad Zulfi
Buletin KKN Pendidikan Vol. 6, No. 1, Juni 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/bkkndik.v6i1.23654

This study aims to investigate the management practices and promotion strategies implemented by the principal at Karungan 2 elementary school. A qualitative approach was used in this study, with data collection through interviews, observations and document analysis. Using qualitative methods makes it easier for researchers to process the data taken. The first objective is to describe school management practices, and the results of the analysis show that teacher resource management still needs to be improved, while curriculum planning and the organisation of extracurricular activities have been done well. The second objective was to identify the promotional strategies implemented, and the findings showed success in co-operation with the school committee and participation in community activities, although there was a need to improve parental involvement and communication with the surrounding community. The discussion of the findings involved expert opinions and a review of journal articles, underlining the importance of judicious budget allocation and parental involvement in effective school promotion. This research provides valuable insights for the improvement and development of school management and promotion practices at Karungan 2 elementary school.

Interpersonal Communication and Sor Theory in “TASTE” Market Snacks in Increasing Customer Loyalty Kurniawan, Dani; Ifani, Muhammad Zulfi; Nurfaizi, Kevin Rohman
Journal of Language and Health Vol 4 No 1 (2023): Journal of Language and Health
Publisher : CV. Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jlh.v5i1.3053

Communication is one of the main foundations in running a business. Communication needs to be established to establish relationships between businesses and their customers (Fathurohman & Safitri, 2020). This is intended as a means to find out how to communicate with customers and create product sales targets that suit consumer desires. Based on the existing background, this research aims to analyze interpersonal communication using social theory in the "RASA" market snack in increasing customer loyalty. This research model is qualitative in the form of field research. Primary data is the main data obtained through interviews, namely interviews with the sales manager of the "RASA" market snacks. Furthermore, secondary data will be obtained from documentation whose function is to support research to make it more accurate. Then this research uses the stimulus organism response (SOR) theory approach. In this research is that interpersonal communication has a strategic role in business development, being an effective means of changing the attitude of someone who starts as a consumer and continues to become a customer. With the SOR theory, it can be seen that interpersonal communication can be used as a strategy in implementing communication to change attitudes from consumers to customers. Customer retention is also influenced by friendliness, trust and product quality, the first impression of which is the main thing in running a business.

Analisis Framing Model Zhongdang Pan dan Gerald M. Kosicki dalam Kontruksi Pemberitaan Tragedi Stadion Kanjuruhan Tahun 2022 Ifani, Muhammad Zulfi; Kurniawan, Dani; Trilestari, Linda
Journal of Language and Health Vol 5 No 2 (2024): Journal of Language and Health
Publisher : CV. Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jlh.v5i2.4166

Tragedi Stadion Kanjuruhan terjadi setelah adanya pertandingan sepak bola antara Arema FC melawan Persebaya. Media masa sebagai media pemberitaan melakukan framing untuk membentuk dan menyederhanakan realitas suatu peristiwa serta menarik pembaca. Tujuan pada penelitian adalah melakukan analisis Framing Model Zhongdang Pan Dan Gerald M. Kosicki dalam Kontruksi Pemberitaan Tragedi Stadion Kanjuruhan Tahun 2022. Jenis penelitian ini adalah studi pustaka dengan menggunakan satu media kompas yang memberikan terkait Tragedi Stadion Kanjuruhan Tahun 2022. Telaah artikel menggunakan analisis Framing Model Zhongdang Pan Dan Gerald M. Kosicki. Hasil penelitian menunjukkan analisa https://bola.kompas.com/ dalam pemberitaan berjudul Jumlah Korban Jiwa Tragedi Kanjuruhan Bertambah lagu yang telah dianalisa dengan model Zhongdang Pan Dan Gerald M. Framing didapatkan korban 134 orang, dalam proses penyampaian berita menunjukan bukti-bukti dengan fakta, kutipan, foto yang disajikan dalam berita. Hal ini sebagai bentuk dukungan terhadap korban tragedi kanjuruan. Akan tetapi dalam pemberitaan ini hanya mencantumkan satu narasumber dari rumah sakit maka bisa dikatakan tidak cover both side (berimbang).

MANAJEMEN KOMUNIKASI DIGITAL DI PT IFRAME MULTIMEDIA DALAM MENINGKATKAN SELLING Ifani, Muhammad Zulfi; Kurniawan, Dani; Trilestari, Linda; Jannah, Azzahrah Miftahul
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.260

The research sample was 50 respondents who were taken from the owner of the angkringan stalls. The results of the study resulted in a conclusion that there was a significant effect on product quality on business performance, there was a significant effect of price fixing on business performance, there was a significant influence on location on business performance and there was a joint influence on product quality, pricing and business location on micro-business performance. small and medium enterprises in Tangerang City. The location of the business has an influence on business performance; therefore, it is recommended that the owner of an angkringan business in determining the location of the business can pay attention to environmental factors around the business location such as the condition of the community around the business location, the comfort and safety of the business place, and easy access to buyers. The results showed that there are still other factors that can affect the performance of the angkringan stalls besides product quality, pricing and business locations, therefore it is recommended that the owners of the angkringan stalls conduct a survey directly to buyers regarding the assessment of consumer satisfaction with product quality, product prices and business location based on buyers' perceptions so that owners of angkringan stalls can make strategies to improve their business according to the characteristics of buyers who are their target market

Media Belajar Ekonomi Berbasis Cuplikan Film sebagai Media Pembelajaran Inovatif dan Holistik Mustofa, Rochman Hadi; Narimo, Sabar; Dzikra, Noor Syahidah Mutiara; Istiqomah, Ni’matul; Noor, Ady Ferdian; Niam, Muhammad; Ifani, Muhammad Zulfi
Buletin KKN Pendidikan Vol. 5, No. 2, Desember 2023
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/bkkndik.v5i2.23147

Pembelajaran ekonomi sering kali didominasi oleh ceramah karena materinya yang padat. Namun, penggunaan cuplikan film sebagai alat bantu dalam menjelaskan materi dapat menjadi langkah inovatif yang menarik perhatian siswa dan membuat proses pembelajaran menjadi lebih holistik. Cuplikan film dapat memberikan koneksi antara materi dengan contoh-contoh kehidupan nyata yang jarang dijumpai siswa sehari-hari. Meski demikian, pendekatan ini membutuhkan kreativitas dari guru untuk memastikan koneksi tersebut berjalan sesuai harapan. Pelaksanaan Pengabdian kepada Masyarakat (PkM) ini dilakukan kepada guru-guru di SMK Muhammadiyah 2 Klaten Utara dengan tujuan memperkenalkan potensi metode pembelajaran inovatif ini. Hasil dari kegiatan pengabdian ini menunjukkan respon positif dari guru, namun ada kendala yang disampaikan oleh guru, yaitu perlunya pemahaman lebih mendalam tentang film apa yang sesuai dengan konteks materi, serta keterampilan dalam mengelola kelas agar tetap kondusif.

Strengthening the Use of Information Technology in Management Practices and Effective School Promotion Strategies Rifai, Akhmad Tegar; Amalia, Nur; Indah, Tiara; Ifani, Muhammad Zulfi
Buletin KKN Pendidikan Vol. 6, No. 1, Juni 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/bkkndik.v6i1.23654

This study aims to investigate the management practices and promotion strategies implemented by the principal at Karungan 2 elementary school. A qualitative approach was used in this study, with data collection through interviews, observations and document analysis. Using qualitative methods makes it easier for researchers to process the data taken. The first objective is to describe school management practices, and the results of the analysis show that teacher resource management still needs to be improved, while curriculum planning and the organisation of extracurricular activities have been done well. The second objective was to identify the promotional strategies implemented, and the findings showed success in co-operation with the school committee and participation in community activities, although there was a need to improve parental involvement and communication with the surrounding community. The discussion of the findings involved expert opinions and a review of journal articles, underlining the importance of judicious budget allocation and parental involvement in effective school promotion. This research provides valuable insights for the improvement and development of school management and promotion practices at Karungan 2 elementary school.

Pola Komunikasi Digital dalam Meningkatkan Service Excellent di PT Iframe Multimedia Kurniawan, Dani; Ifani, Muhammad Zulfi; Jannah, Azzahrah Miftahul; Calista, Ladyva Aurellia; Trilestari, Linda
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): October
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50202

Penelitian ini bertujuan untuk mengkaji pola komunikasi digital yang digunakan oleh PT Iframe Multimedia dalam meningkatkan keunggulan layanan sebagai strategi pelayanan prima kepada pelanggan. Latar belakang penelitian ini didasarkan pada keperluan perusahaan multimedia untuk menyajikan layanan yang cepat, responsif, dan personal melalui kanal digital. Pendekatan yang diterapkan adalah kualitatif dengan pengumpulan data melalui wawancara, observasi, dan analisis dokumen. Temuan penelitian menunjukkan bahwa pola komunikasi digital PT Iframe Multimedia fokus pada penggunaan WhatsApp sebagai saluran utama, yang didukung oleh SOP layanan, strategi merek, dan segmentasi audiens. Keterampilan komunikasi ini menekankan kecepatan respons, sikap baik, pemakaian bahasa yang menyelesaikan masalah, dan memberikan product knowlege kepada pelanggan. Di samping itu, penerapan service excellence dianalisis menggunakan teori SERVQUAL yang terdiri dari enam dimensi utama: kemampuan, sikap, penampilan, perhatian, tindakan, dan akuntabilitas. Tinjauan data Google Maps dan survei kepuasan pelanggan menunjukkan bahwa konsumen merasa senang dengan pelayanan, ditunjukkan oleh adanya pesanan ulang, rekomendasi dari mulut ke mulut, serta ulasan positif di platform digital. Kesimpulan dari penelitian ini menekankan bahwa komunikasi digital memiliki peran vital dalam menciptakan kedekatan pribadi, meningkatkan kesetiaan pelanggan, dan memperkuat citra perusahaan. Pengoptimalan WhatsApp, Instagram, dan situs web, bersama dengan taktik konten kreatif dan pemasaran digital, merupakan kunci sukses PT Iframe Multimedia dalam mencapai pelayanan yang unggul.

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