Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal International Journal of Accounting & Finance in Asia Pasific Schrödinger: Journal of Physics Education
Kumar, Kuldeep
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Role of Sustainability Perception in Consumer Behavior: A Study of Packaging, Ingredients, and Brand Awareness in the Soft Drinks Industry Jian, Oh Zi; Baliyan, Meenu; Gadi, Paul Dung; Siva-Muniandy, Serena Taherin A/P; Azman, Salma Binti; Mohamad Yusoff, Salsabila Binti; Mohamad Nadzri, Siti Nurhafiza Binti; Bansal, Mani; Kumar, Kuldeep; Srivastav, Kundan Pratap; Kee, Daisy Mui Hung
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): JUNE EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3251

Abstract

This research seeks to understand howingredients, packaging, brand awareness,and sustainability perception interact andinfluence consumer behavior in the softdrinks industry, specifically Coca-Cola. Theonline survey to 100 respondents wasconducted via Google Form and thecollective data was analyzed by the SPSSsoftware. While the research examined theimpact of ingredients and packaging onconsumer decisions (H1 and H2), no directeffect was found. However, the researchrevealed a strong positive correlationbetween sustainability perception andconsumer behavior (H3, R² = 0.391, beta =0.423). Interestingly, a positive relationshipemerged between packaging andingredient impact on one hand, andsustainability perception on the other (H4,beta = 0.778). Additionally, sustainabilityperception was found to positively influencebrand awareness (H5, beta = 0.548). Thesefindings suggest that consumers prioritizesustainability when making purchasingdecisions in the soft drinks industry, andthat a brand's commitment to sustainablepractices can indirectly influence consumerbehavior through positive sustainabilityperception
The Role of Sustainability Perception in Consumer Behavior: A Study of Packaging, Ingredients, and Brand Awareness in the Soft Drinks Industry Jian, Oh Zi; Baliyan, Meenu; Gadi, Paul Dung; Siva-Muniandy, Serena Taherin A/P; Azman, Salma Binti; Mohamad Yusoff, Salsabila Binti; Mohamad Nadzri, Siti Nurhafiza Binti; Bansal, Mani; Kumar, Kuldeep; Srivastav, Kundan Pratap; Kee, Daisy Mui Hung
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3251

Abstract

This research seeks to understand how ingredients, packaging, brand awareness, and sustainability perception interact and influence consumer behavior in the soft drinks industry, specifically Coca-Cola. The online survey to 100 respondents was conducted via Google Form and the collective data was analyzed by the SPSS software. While the research examined the impact of ingredients and packaging on consumer decisions (H1 and H2), no direct effect was found. However, the research revealed a strong positive correlation between sustainability perception and consumer behavior (H3, R² = 0.391, beta = 0.423). Interestingly, a positive relationship emerged between packaging and ingredient impact on one hand, and sustainability perception on the other (H4, beta = 0.778). Additionally, sustainability perception was found to positively influence brand awareness (H5, beta = 0.548). These findings suggest that consumers prioritize sustainability when making purchasing decisions in the soft drinks industry, and that a brand's commitment to sustainable practices can indirectly influence consumer behavior through positive sustainability perception.
Time-period Measurements of Reversible Pendulum Using Arduino Wadhwa, Adya; Singh, Manmohan; Kumar, Kuldeep; Wadhwa, Ajay
Schrödinger: Journal of Physics Education Vol. 6 No. 3 (2025): September
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/sjpe.v6i3.1974

Abstract

Purpose of the study: The purpose of this study is to improve the Kater’s reversible pendulum experiment by integrating an Arduino microcontroller and infrared sensor to obtain more accurate, reliable, and automated measurements of oscillation periods for determining the acceleration due to gravity. Methodology: The methodology used in this study includes Kater’s reversible pendulum, Arduino Uno microcontroller (Arduino, Italy), infrared (IR) sensor, digital stopwatch (Casio HS-3V-1R), personal computer with Arduino IDE software, data recording using Microsoft Excel, and review of related literature and student feedback survey. Main Findings: The main findings of this study show that the modified Kater’s reversible pendulum integrated with Arduino Uno and an infrared sensor successfully automated oscillation measurements, minimized human error, and improved timing accuracy. The system produced a reliable value of gravitational acceleration, g = 9.85 m/s², confirming high precision and effectiveness of the experimental setup. Novelty/Originality of this study: The novelty of this study lies in modifying the traditional Kater’s reversible pendulum by integrating an Arduino Uno and infrared sensor for automated oscillation measurement. This innovation advances existing methods by reducing human error, improving precision, and providing students with exposure to modern microcontroller applications, thereby enhancing both experimental accuracy and educational value.
Co-Authors Azman, Salma Binti Baliyan, Meenu Bansal, Mani Gadi, Paul Dung Jian, Oh Zi Kee, Daisy Mui Hung Mohamad Nadzri, Siti Nurhafiza Binti Mohamad Yusoff, Salsabila Binti Singh, Manmohan Siva-Muniandy, Serena Taherin A/P Srivastav, Kundan Pratap Wadhwa, Adya Wadhwa, Ajay