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All Journal International Journal of Business, Management and Economics International Journal of Accounting & Finance in Asia Pasific
Gadi, Paul Dung
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of Sustainability Perception in Consumer Behavior: A Study of Packaging, Ingredients, and Brand Awareness in the Soft Drinks Industry Jian, Oh Zi; Baliyan, Meenu; Gadi, Paul Dung; Siva-Muniandy, Serena Taherin A/P; Azman, Salma Binti; Mohamad Yusoff, Salsabila Binti; Mohamad Nadzri, Siti Nurhafiza Binti; Bansal, Mani; Kumar, Kuldeep; Srivastav, Kundan Pratap; Kee, Daisy Mui Hung
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): JUNE EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.3251

Abstract

This research seeks to understand howingredients, packaging, brand awareness,and sustainability perception interact andinfluence consumer behavior in the softdrinks industry, specifically Coca-Cola. Theonline survey to 100 respondents wasconducted via Google Form and thecollective data was analyzed by the SPSSsoftware. While the research examined theimpact of ingredients and packaging onconsumer decisions (H1 and H2), no directeffect was found. However, the researchrevealed a strong positive correlationbetween sustainability perception andconsumer behavior (H3, R² = 0.391, beta =0.423). Interestingly, a positive relationshipemerged between packaging andingredient impact on one hand, andsustainability perception on the other (H4,beta = 0.778). Additionally, sustainabilityperception was found to positively influencebrand awareness (H5, beta = 0.548). Thesefindings suggest that consumers prioritizesustainability when making purchasingdecisions in the soft drinks industry, andthat a brand's commitment to sustainablepractices can indirectly influence consumerbehavior through positive sustainabilityperception
Intention to Quit of Proactive Health Workers: The Intervening Role of Employee Engagement and the Moderated Mediating Effect of Job Autonomy Gadi, Paul Dung; Silas, Gontur; Bagobiri, Esther
International Journal of Business, Management and Economics Vol. 3 No. 1 (2022): International Journal of Business, Management and Economics
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijbme.v3i1.473

Abstract

As a necessary condition for the sustainability and success of teaching hospitals, maintaining proactive health personnel with the ability to be high performers is acknowledged. A few studies have logically clarified and empirically simplified the relationship between proactive employees and intention to quit, which signifies an engaged, proactive tendency to establish actual turnover behavior. However, this study target to resolve these research gaps. This paper predicted that the correlation between proactive health workers and intention to quit was likely mediated by employee engagement and job autonomy as a center point mechanism of motivation. Job autonomy (JA) as a significant framework is expected to buffer the link between proactive health employee and employee engagement. The present article developed a moderated mediated model that incorporates these variables. This study was consistent with previous studies carried out on health workers in Nigerian teaching hospitals. The results of this research help to expose the attrition intentions displayed by conscientious health workers.
Co-Authors Azman, Salma Binti Bagobiri, Esther Baliyan, Meenu Bansal, Mani Jian, Oh Zi Kee, Daisy Mui Hung Kumar, Kuldeep Mohamad Nadzri, Siti Nurhafiza Binti Mohamad Yusoff, Salsabila Binti Silas, Gontur Siva-Muniandy, Serena Taherin A/P Srivastav, Kundan Pratap