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The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews Rahma Haryono, Aufa Aviska; Susilowati, Fitriah Dwi; Mardiana, Lena; Rahmatika, Febrina; Rohmah, Resy Nur
Invest Journal of Sharia & Economic Law Vol. 3 No. 2 (2023): INVEST - Vol. 3 No. 2 (2023)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/invest.v3i2.7113

In the digital age, halal cosmetic products are becoming increasingly popular. Online reviews play an important role in consumers' purchasing decisions, as they cannot see and check the quality of the products directly, but only through the screens of their gadgets. Under Islamic law, the consumption of halal cosmetics is not only obligatory but also a lifestyle choice. The purpose of this study was to examine the effect of argument quality and information richness on perceptions of information quality and trustworthiness of halal product reviews on the Shopee platform. We utilized a survey design involving 120 participants and applied ANOVA with a regression approach for analysis. Our results show that argument quality and information richness have a positive impact on perceived information quality. Furthermore, perceived information quality positively affects trust in halal product reviews. The results highlight the importance of providing high quality arguments and information in online reviews to increase consumer trust in halal cosmetic products. Furthermore, this study highlights the role of the Shopee platform in shaping consumer perceptions of online reviews, especially in the context of halal cosmetics. Marketers can use these findings to enhance their brand credibility and increase consumer trust through high-quality online product reviews. This study is useful for muslim marketers so that they can increase sales by motivating consumers to provide quality reviews that can be adopted by other consumers.

The Influence of Argument Quality and Information Richness on Trust in Halal Cosmetic Reviews Rahma Haryono, Aufa Aviska; Susilowati, Fitriah Dwi; Mardiana, Lena; Rahmatika, Febrina; Rohmah, Resy Nur
Invest Journal of Sharia & Economic Law Vol. 3 No. 2 (2023)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/invest.v3i2.7113

In the digital age, halal cosmetic products are becoming increasingly popular. Online reviews play an important role in consumers' purchasing decisions, as they cannot see and check the quality of the products directly, but only through the screens of their gadgets. Under Islamic law, the consumption of halal cosmetics is not only obligatory but also a lifestyle choice. The purpose of this study was to examine the effect of argument quality and information richness on perceptions of information quality and trustworthiness of halal product reviews on the Shopee platform. We utilized a survey design involving 120 participants and applied ANOVA with a regression approach for analysis. Our results show that argument quality and information richness have a positive impact on perceived information quality. Furthermore, perceived information quality positively affects trust in halal product reviews. The results highlight the importance of providing high quality arguments and information in online reviews to increase consumer trust in halal cosmetic products. Furthermore, this study highlights the role of the Shopee platform in shaping consumer perceptions of online reviews, especially in the context of halal cosmetics. Marketers can use these findings to enhance their brand credibility and increase consumer trust through high-quality online product reviews. This study is useful for muslim marketers so that they can increase sales by motivating consumers to provide quality reviews that can be adopted by other consumers.

PENGARUH HALAL KNOWLEDGE, ISLAMIC RELIGIOSITY, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA SAKINAH SUPERMARKET DI KOTA SURABAYA Annisa, Zhella; Nabila, Aliza Salsa; Mardiana, Lena; Fahrullah, Arasy
Jurnal Ekonomika dan Bisnis Islam Vol 7 No 3 (2024): Desember
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jekobi.v7n3.p149-160

The retail business in Indonesia has experienced rapid growth and development in recent years. The retail sector has shown a 15.6% increase compared to the previous year's decline of -14.6%, which can be considered a shift from negative to positive. This is also reflected in the experience of Sakinah Supermarket in Surabaya, which has managed to survive amidst the growing presence of non-sharia modern retail. This study aims to determine whether Halal Knowledge, Islamic Religiosity, and Service Quality influence the purchasing decisions of Surabaya residents to buy from and become consumers at Sakinah Supermarket. A quantitative model method is applied in this research, where numerical data is collected, processed, and analyzed using multiple linear regression to provide an overview of the partial and simultaneous influence between the independent and dependent variables. The results of the study indicate that Halal Knowledge, Islamic Religiosity, and Service Quality have a positive and significant effect on consumer purchasing decisions at Sakinah Supermarket in Surabaya. The implications of these findings suggest that improving halal knowledge, religiosity, and service quality at Sakinah Supermarket can enhance consumer purchasing decisions. Therefore, management should strengthen these three factors to attract more customers who prioritize halal aspects and a quality shopping experience in an increasingly competitive market.

Sistem Pendeteksi Informasi Buku yang dibaca di Perpustakaan menggunakan RFID Mardiana, Lena; Hidayat, Hari Toha; Jamilah, Jamilah
Jurnal Teknologi Rekayasa Informasi dan Komputer Vol 5, No 2 (2022): JURNAL TRIK - POLITEKNIK NEGERI LHOKSEUMAWE
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/jtrik.v5i2.4799

Perpustakaan merupakan unit kerja yang berfungsi sebagai pusat informasi dan mengelola berbagai buku. Perpustakaan memerlukan sebuah sistem pendeteksi informasi buku yang banyak dibaca agar pihak perpustakaan dapat menyesuaikan jumlah buku dengan kebutuhan mahasiswa. Oleh karena itu, perpustakaan memerlukan sebuah teknologi yang diterapkan pada sistem penghitungan buku yang banyak dibaca oleh mahasiswa berupa teknologi Radio Frequency Identification yang terintegrasi dengan program database. Sistem ini dirancang menggunakan bahasa pemprograman PHP dan IDE Arduino Uno untuk menuliskan source program modul dan RFID reader MFRC522 untuk mendeteksi tag yang terbaca dalam sistem berupa informasi buku. Hasil pengujian kecepatan pemprosesan data oleh reader menggunakan metode QoS adalah sistem membutuhkan waktu 0,5 sec/tag pada pengujian 10 tag rfid, 0,53 sec/tag pada pengujian 18 tag rfid dan 0,13 sec/tag pada pengujian 20 tag rfid, hasil analisis kecepatan pemprosesan data tersebut, termasuk kategori bagus. Hasil pengujian scanning tag pada pengukuran jarak, nilai jarak minimum dan maksimum tag terdeteksi oleh reader adalah 0,5 cm - 3 cm. Hasil pengujian scanning tag pada pengukuran sudut, nilai sudut minimum dan maksimum adalah 00 – 450 . Hasil pengujian scanning tag pada pengukuran ketebalan buku, nilai ketebalan minimum dan maksimum adalah 0,5 cm – 2,5 cm. Kata kunci— Radio Frequency Identification (RFID), Perpustakaan, Personal Home Page (PHP), IDE Arduino Uno, Metode Quality Of Service (QOS)

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