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What Non-Muslims Say About Halal-Certified Products? Annisa, Arna Asna; Hartiningsih, Sepia; Kholifah, Siti; Rahmawati, Fatimah; Iskandar, Iskandar
Journal of Digital Marketing and Halal Industry Vol 4, No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13140

The growth of the halal industry can be influenced by consumer behavior towards purchasing decisions for halal products. On the other hand, people's halal consumption patterns are influenced by halal literacy in heterogeneous societies. This study aims to find out how the attitudes of non-Muslim communities in Salatiga City regarding halal-certified products. The research method used is a qualitative method and is descriptive. The sample for this research was taken from 5 non-Muslim residents in the City of Salatiga who represented Catholicism, Protestant Christianity, Hinduism, Buddhism and Confucianism. This field research was carried out by asking questions through interviews with informants. The results of the study showed that the interviewees stated that they strongly agreed to choose halal-certified products, chose useful products and considered halal-certified products to be products with guaranteed quality and cleanliness. The resource person is neutral in feeling anxious when not consuming halal-certified products, and in choosing products that are not halal-certified. The concern of resource persons for halal-certified products is general in nature, each resource person has many considerations. Based on the research results, this can be used as a recommendation for halal literacy policies for heterogeneous communities. with a socio-cultural approach

Building Tourist Loyalty Through Brand Elements: The Mediating Role of Destination Image in Demak Islamic Heritage Tourism Saifudin, Saifudin; Hartiningsih, Sepia; Rosalinda, Monika; Meisaroh, Putri
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 1, No 1 (2024): Special Edition: International Conference on Islamic Economics (ICOIE)
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v1i1.10769

This study investigates how destination brand elements influence tourist loyalty in Islamic heritage tourism, with a particular focus on the mediating role of destination image. Using Demak - a historically significant Islamic city in Indonesia - as a case study, the research examines the relationships between brand awareness, brand quality, destination image, and tourist loyalty. Data was collected through a quantitative survey of 112 tourists from seven Indonesian provinces representing diverse demographic backgrounds. The analysis employs structural equation modelling with Partial Least Square (SEM-PLS) to test the hypothesized relationships. The findings reveal that destination image and brand quality significantly influence tourist loyalty, while brand awareness shows an indirect effect through destination image mediation. Notably, the study demonstrates that destination image serves as a crucial mediating factor in translating both brand awareness and brand quality into tourist loyalty. These results contribute to our understanding of brand management in religious tourism contexts and provide practical implications for destination managers seeking to enhance tourist loyalty. The study suggests that building strong destination loyalty requires not only developing quality tourism products but also cultivating a positive destination image that resonates with religious and cultural values.

Predicting the I-Generation's Interest in Giving Alms via Digital Platforms Saifudin; Hartiningsih, Sepia; Fatimah, Siti
ZISWAF ASFA Vol 2 No 2 (2024): ZISWAF ASFA Journal (October 2024)
Publisher : ASFA Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69948/ziswaf.23

The potential for the growth of zakat, infaq, and alms in Indonesia is substantial, especially with the rise of various digital charity platforms. This study aims to predict the intention of Generation Z to donate through the BSI mobile banking platform. It examines the impact of perceived utility, perceived ease of use, and attitude on donation intentions. Social influence was previously tested for its effect on perceived usefulness and perceived ease of use. Additionally, this study explores the role of perceived usefulness and attitude in mediating the relationship between perceived ease of use and donation intention. The population for this study consists of Generation Z individuals residing in Salatiga City, with a sample of 106 respondents selected through incidental sampling. The analysis tool used is SmartPLS 3.2.9. The results indicate that the intention to give alms is influenced more by the attitude toward BSI mobile banking than by perceived usefulness or perceived ease of use. Furthermore, attitude is influenced by both perceived usefulness and perceived ease of use, which are shaped by social influence. It was also found that perceived usefulness and attitude strengthen the impact of perceived ease of use on donation intention. This research contributes to the understanding of digital charitable intentions and can serve as a reference for amil agencies to enhance the ZISWAF (Zakat, Infaq, Sedekah, Waqf) intentions among young people in Indonesia.

Driving Factors The Buddhist Community’s Intention to Boycott Israeli-Affiliated Products in Indonesia Saifudin, Saifudin; Kusumawati, Dyah; Hartiningsih, Sepia
Jurnal Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v14i1.65037

The spirit of caring for fellow humans is a lantern whose light can penetrate ethnic, racial, national and religious boundaries. This research is motivated by the war between Israel and Palestine. This paper's goal is to identify the variables that affect of the willingness of Buddhists to boycott Israeli-affiliated products. This paper investigates the influence of subjective norms, positive anticipated emotions and product judgment on the boycott of Israeli-affiliated products. The data sample used in this research was 142 respondents from 17 provinces in Indonesia. Samples are taken using purposive sampling, namely taking samples with certain conditions. To analyze survey data and interpret research results, Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for the model that was created. This test aims to compare the direct and indirect effects the relationship between the dependent and independent variables. The test results show the favorable and strong impact of subjective norms on the willingness to boycott. Positive anticipated emotions also have a positive and significant effect on willingness to boycott. However, product judgment does not affect willingness to boycott.

Building Tourist Loyalty Through Brand Elements: The Mediating Role of Destination Image in Demak Islamic Heritage Tourism Saifudin, Saifudin; Hartiningsih, Sepia; Rosalinda, Monika; Meisaroh, Putri
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol. 1 No. 1 (2024): Special Edition: International Conference on Islamic Economics (ICOIE)
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v1i1.10769

This study investigates how destination brand elements influence tourist loyalty in Islamic heritage tourism, with a particular focus on the mediating role of destination image. Using Demak - a historically significant Islamic city in Indonesia - as a case study, the research examines the relationships between brand awareness, brand quality, destination image, and tourist loyalty. Data was collected through a quantitative survey of 112 tourists from seven Indonesian provinces representing diverse demographic backgrounds. The analysis employs structural equation modelling with Partial Least Square (SEM-PLS) to test the hypothesized relationships. The findings reveal that destination image and brand quality significantly influence tourist loyalty, while brand awareness shows an indirect effect through destination image mediation. Notably, the study demonstrates that destination image serves as a crucial mediating factor in translating both brand awareness and brand quality into tourist loyalty. These results contribute to our understanding of brand management in religious tourism contexts and provide practical implications for destination managers seeking to enhance tourist loyalty. The study suggests that building strong destination loyalty requires not only developing quality tourism products but also cultivating a positive destination image that resonates with religious and cultural values.

What Non-Muslims Say About Halal-Certified Products? Annisa, Arna Asna; Hartiningsih, Sepia; Kholifah, Siti; Rahmawati, Fatimah; Iskandar, Iskandar
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13140

The growth of the halal industry can be influenced by consumer behavior towards purchasing decisions for halal products. On the other hand, people's halal consumption patterns are influenced by halal literacy in heterogeneous societies. This study aims to find out how the attitudes of non-Muslim communities in Salatiga City regarding halal-certified products. The research method used is a qualitative method and is descriptive. The sample for this research was taken from 5 non-Muslim residents in the City of Salatiga who represented Catholicism, Protestant Christianity, Hinduism, Buddhism and Confucianism. This field research was carried out by asking questions through interviews with informants. The results of the study showed that the interviewees stated that they strongly agreed to choose halal-certified products, chose useful products and considered halal-certified products to be products with guaranteed quality and cleanliness. The resource person is neutral in feeling anxious when not consuming halal-certified products, and in choosing products that are not halal-certified. The concern of resource persons for halal-certified products is general in nature, each resource person has many considerations. Based on the research results, this can be used as a recommendation for halal literacy policies for heterogeneous communities. with a socio-cultural approach

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