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All Journal Ekonis : Jurnal Ekonomi dan Bisnis Journal of International Conference Proceedings EMAS
Hendrawan, I Gede Yudhi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Repurchase Intentions in Focus: Unraveling Membership Programs, Omnichannel Strategies, and Digital Marketing Effects Lestari, Alfina Hanni; Mitariani, Ni Wayan Eka; Hendrawan, I Gede Yudhi
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2799

Abstract

Customers play a vital role in business success and cannot be ignored. Since customers are the primary driver behind the founding of a firm, competitors will strive to win over new clients. Many businesses are looking for ways to retain their regular customers due to their propensity to repurchase the products the business sells. The development of lifestyle regarding facial care / skincare has resulted in many new businesses in the beauty sector, giving rise to competition between businesses. This study aims to investigate the effects of membership programs, omnichannel strategies and digital marketing on repurchase intention on Sociolla Bali. This study employs multiple linear analysis methods using SPSS 26, the findings show that (1) membership programs have a positive influence on repurchase intention; (2) omnichannel strategy has a positive effect on repurchase intention; and (3) digital marketing has a positive effect on repurchase intention. This means that the better the membership program, omnichannel strategy and digital marketing at PT. Social Bella Indonesia (Sociolla) Bali, the better the interest in repeat purchases from consumers.
Repurchase Intentions in Focus: Unraveling Membership Programs, Omnichannel Strategies, and Digital Marketing Effects Lestari, Alfina Hanni; Mitariani, Ni Wayan Eka; Hendrawan, I Gede Yudhi
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2799

Abstract

Customers play a vital role in business success and cannot be ignored. Since customers are the primary driver behind the founding of a firm, competitors will strive to win over new clients. Many businesses are looking for ways to retain their regular customers due to their propensity to repurchase the products the business sells. The development of lifestyle regarding facial care / skincare has resulted in many new businesses in the beauty sector, giving rise to competition between businesses. This study aims to investigate the effects of membership programs, omnichannel strategies and digital marketing on repurchase intention on Sociolla Bali. This study employs multiple linear analysis methods using SPSS 26, the findings show that (1) membership programs have a positive influence on repurchase intention; (2) omnichannel strategy has a positive effect on repurchase intention; and (3) digital marketing has a positive effect on repurchase intention. This means that the better the membership program, omnichannel strategy and digital marketing at PT. Social Bella Indonesia (Sociolla) Bali, the better the interest in repeat purchases from consumers.
PENGARUH CELEBRITY WORSHIP, HEDONIC SHOPPING MOTIVATION, DAN MATERIALISME TERHADAP COMPULSIVE BUYING (Studi Kasus Pembelian Merchandise NCT di Bali) Mayuli, Putu Dinda Laksmita; Mitariani, Ni Wayan Eka; Hendrawan, I Gede Yudhi
EMAS Vol. 6 No. 3 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i3.10967

Abstract

Pengaruh globalisasi dan kemajuan teknologi yang pesat membuat segala bentuk informasi dapat dengan mudah diakses dari mana saja. Tidak dapat dipungkiri bahwa orang-orang dari budaya yang berbeda akan berinteraksi dan mempengaruhi perubahan perilaku konsumen masa kini. Salah satu contohnya adalah masuknya budaya Korea Selatan ke Indonesia, yang dikenal dengan istilah Korean wave atau Hallyu, yang menyebabkan perubahan perilaku pembelian konsumen. Melalui pemujaan terhadap selebriti, motivasi belanja hedonis, dan materialisme, faktor-faktor tersebut dapat mempengaruhi pembelian kompulsif. Penelitian ini bertujuan untuk menguji dampak dari celebrity worship, hedonic shopping motivation, dan materialism terhadap compulsive buying, khususnya pada kasus pembelian merchandise NCT di Bali. Populasi penelitian ini adalah seluruh anggota komunitas NCTEAZENBALI. Sampel terdiri dari 193 orang penggemar, dan teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan pendekatan purposive sampling. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linier berganda dengan SPSS versi 25. Hasil penelitian ini menunjukkan bahwa celebrity worship berpengaruh positif dan signifikan terhadap pembelian kompulsif, motivasi belanja hedonis berpengaruh positif dan signifikan terhadap pembelian kompulsif, dan materialisme berpengaruh positif dan signifikan terhadap pembelian kompulsif. Disarankan agar anggota masyarakat lebih mengontrol perilaku pembelian kompulsif dan menyadari konsekuensi dari pembelian kompulsif yang berlebihan. Penelitian ini dapat menjadi referensi untuk penelitian selanjutnya dengan menambahkan variabel baru atau memperluas ruang lingkup pada komunitas lain.
PENGARUH WORD OF MOUTH, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG PADA USAHA SUSHI BARI DI BADUNG BALI Sri Wulaningsih, Ni Made Novi; Mitariani, Ni Wayan Eka; Hendrawan, I Gede Yudhi
Ekonis: Jurnal Ekonomi dan Bisnis Vol 27, No 1 (2025): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v27i1.6830

Abstract

Abstract: The culinary business is a business that has great opportunities and promising results for business actors. The development of the culinary business, especially in Bali, is very rapid, this can be seen from the increase in the number of restaurants in Bali every year obtained from data from the Central Bureau of Statistics. This research aims to examine the influence of word of mouth, product quality and service quality on repeat purchase decisions in Sushi Bari business in Badung Bali. In this research, the population is consumers who have shopped at the Sushi Bari business, the number of which is uncertain each year using a sampling technique, namely non-probability sampling. Multiple linear regression analysis techniques were chosen to analyze the data in this study. The results of the research show that word of mouth, product quality and service quality have a positive and significant influence on repurchase decisions. Companies are expected to always pay attention to the quality of the products offered to consumers to increase consumer interest in repurchasing the company, and can always strive for innovation in the products they offer. offered to consumers and maintain the taste of a product to increase repurchase decisions at the Company and always provide the best service to consumers to maintain consumer satisfaction so that repurchase decisions can increase. Keywords: Word of mouth, product quality, service quality, and repeat purchase decisions
Co-Authors Lestari, Alfina Hanni Mayuli, Putu Dinda Laksmita Ni Wayan Eka Mitariani Sri Wulaningsih, Ni Made Novi