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All Journal Jurnal Manajemen USNI Jurnal Manajemen dan Pemasaran
Brahmantya Chriswardhana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

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Peran Manajer Dalam Meningkatkan Kinerja Keuangan Bank OCBC Tbk Yulfiswandi; Candy; Alzi; Miftachul Choiri; Brahmantya Chriswardhana; Jimmy Tjong
Jurnal Manajemen Vol 9 No 2 (2024): Volume 9 Nomor 2 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v9i2.394

Abstract

The aim of the research was to observe and analyze the role of managers in banking financial reports. The research method uses a quantitative descriptive research model with PT. Bank Oversea-Chinese Banking Corporation NISP or PT. Bank OCBC NISP Tbk. as a research object. The sample is the financial report of PT. Bank OCBC NISP Tbk. from 2018 to 2022. The research results concluded that PT. Bank OCBC NISP Tbk. included in the category of "healthy" banking companies assessed by ROA, ROE and NIM, but BOPO is considered "unhealthy". The research recommendation is that directors and managers must increase operational monitoring and operational expenses incurred to run operational businesses to reduce the BOPO ratio in order to achieve "healthy" standards in accordance with the standards of the Indonesian Banking Statistics Agency.
Analisis SEO Marketing terhadap Pemasaran Internasional pada Promosi Dagang Asia (Promosia) Golan Hasan; Alzi; Miftachul Choiri; Brahmantya Chriswardhana; Jimmy Tjong
Jurnal Manajemen dan Pemasaran Vol. 2 No. 2 (2024): Edisi Februari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v2i2.845

Abstract

Digital marketing is one of the determining factors for the sustainability of a company. Digital marketing is considered efficient and effective for companies in their efforts to reach consumers. One of the digital marketing methods is using a website that aims to display the company profile, types of activities, and what can be offered to consumers. The website serves as a digital marketing medium because it can be accessed online by anyone, anywhere. However, a website also requires regular optimization and development to appear on the main pages of search engines. Therefore, search engine optimization (SEO) is needed to help improve the quality of the website and assist it in appearing on the main pages of search engines, thereby enhancing the niche of a company's profile on the website. This study focuses on the implementation of SEO and its impact analysis on an international export company, namely Promosi Dagang Asia (Promosia). The implementation is carried out using agile methods, and the main goal of this research is to determine the extent of the influence of SEO on the Promosia website.
Co-Authors Alzi Candy Golan Hasan Jimmy Tjong Miftachul Choiri Yulfiswandi