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All Journal Idaarah: Jurnal Manajemen Pendidikan DIDAKTIKA : Jurnal Kependidikan
Alkaf, Radtria
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Religion Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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ANALISIS REKRUTMEN SUMBER DAYA MANUSIA ERA DIGITAL DI PONDOK PESANTREN AL-MANAAR BATUHAMPAR Alkaf, Radtria; Ulmadevi, Ulmadevi; Sesmiarni, Zulfani; Zakir, Supratman; Simbolon , Ali Mustopa Yakub
Idaarah: Jurnal Manajemen Pendidikan Vol 7 No 2 (2023): DESEMBER
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/idaarah.v7i2.39455

Abstract

Al-Manaar Batuhampar Islamic Boarding School is a private educational institution that has been established since 1943. However, since its establishment, the boarding school has never conducted formal recruitment processes, except in 2022 due to an increased number of students, requiring a larger workforce. The aim of this research is to understand the human resource recruitment process at Al-Manaar Batuhampar Islamic Boarding School in the current digital era. The research method used is qualitative descriptive. Data collection was done through interviews and analyzed using the data analysis method proposed by Miles and Huberman (1994), which includes data reduction, data presentation, and drawing conclusions. In this study, the author found that Al-Manaar Batuhampar Islamic Boarding School does not use appropriate methods in recruiting human resources and has not fully utilized technology. Only one interview is conducted without any follow-up interviews, and no written tests are conducted before accepting prospective human resources. Additionally, some recruitment processes are still done manually. From the results of this research, it can be concluded that the human resource recruitment process at Al-Manaar Batuhampar Islamic Boarding School is not in line with the recruitment steps proposed by experts.
DIGITAL MARKETING STRATEGY TO INCREASE THE NUMBER OF NEW STUDENTS ALKAF, RADTRIA
DIDAKTIKA Vol 18 No 1 (2024)
Publisher : Fakultas Tarbiyah Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/didaktika.v18i1.5673

Abstract

The role of digital marketing strategies is pivotal in enhancing the enrollment of new students. This study explores the impact and effectiveness of employing digital marketing techniques to augment the recruitment of new participants within educational institutions, specifically focusing on Pondok Pesantren Al-Manaar Batuhampar. Utilizing a descriptive qualitative method, the research delves into the various aspects and gains a deeper understanding of issues related to attracting prospective students. The findings reveal that digital marketing strategies significantly outperform traditional methods, offering advantages in time efficiency and cost savings.Keywords: Strategy, Digital, Marketing, School, Enrollment
Co-Authors Simbolon , Ali Mustopa Yakub Ulmadevi, Ulmadevi Zakir, Supratman Zulfani Sesmiarni