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All Journal 'Arabiyya: Jurnal Studi Bahasa Arab International Journal Administration, Business & Organization
Hediansyah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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الانحرافات للمبادئ التعاونية في المحادثات الفكاهية في كتاب نوادر المتزوجين لعبد العزيز البيومي: تحليل براغماتي Muslim Yanuar; Hediansyah
'ARABIYYA: JURNAL STUDI BAHASA ARAB Vol. 9 No. 1 (2020): Arabiyya: Jurnal Studi Bahasa Arab
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/arabiyya.v9i1.339

Abstract

هذا البحث يحلل الانحرافات للمبادئ التعاونية في المحادثات الفكاهيةالواردة في كتاب نوادر المتزوجين لعبد العزيز البيومي. ومن أهداف هذا البحث الإلمام بأنواع الانحرافات للمبادئ التعاونية في كتاب نوادر المتزوجين مع فوائدها في إنشاء الفكاهة فيه. استعملت في هذا البحث نظرية المبادئ التعاونية لـ (Grice)،وهي المبادئ التعاونية في الكلام التي تتفرع إلي فروع المبادئالمسماة بـ (maksim). وكانت تستخدم في هذا البحث عدة طرق لتحليل البيانات وهيالطريقة التوزعية و منهجا التبديل والتنقيص.
Digital Promotion Strategy and Book Content Quality Mediated by Value Creation on Purchase Decisions of Islamic Non-Fiction Books at Elex Media Komputindo Publisher Hediansyah; Pranowo, Agus Setyo; Hannan, Sufrin
International Journal Administration, Business & Organization Vol 6 No 3 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.588

Abstract

This study examines how value creation mediates the influence of digital promotion strategy and book content quality on purchase decisions of Islamic non-fiction books published by Elex Media Komputindo. The research is grounded in the phenomenon of shifting reader behavior in the digital era, where consumers increasingly rely on online platforms to discover, evaluate, and purchase books. Despite the growth of digital channels, publishers continue to face declining performance of newly released titles, while older titles dominate sales. This indicates that existing promotional efforts have not fully succeeded in strengthening perceived value for new publications. At the same time, the abundance of book choices and intense competition among publishers make readers more selective, placing greater emphasis on both the relevance and credibility of book content. These challenges highlight the need for publishers to employ more effective digital promotion strategies and to enhance content quality in order to build stronger perceived value among consumers. By analyzing the relationships among these variables, this study aims to provide insights into how digital promotion and content quality can work in synergy to increase consumers’ perceived value and ultimately encourage purchase decisions for Islamic non-fiction books.
Co-Authors Agus Setyo Pranowo Muslim Yanuar Sufrin Hannan