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All Journal Jurnal Manajemen, Bisnis dan Kewirausahaan
Cucu Cahya
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Economics, Econometrics & Finance

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Minat Kuliner Nusantara Pada Generasi Z (Studi Tentang Hubungan Keterpaan Informasi pada Konten Food Vlogger Youtube dengan Minat Kuliner Nusantara pada Generasi Z) Adzra Bela Yumna; Ari Fadiati; Cucu Cahya
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 2 (2023): AGUSTUS : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i2.2198

Abstract

This research aims to identify the relationship between information exposure to food vlogger content and interest in Indonesian culinary delights in Generation Z. This research uses a quantitative approach with a survey method. This research was conducted at the State University of Jakarta. The sample of this study were 10 Culinary Education students and used a purposive sampling method. There is a positive relationship between the information exposure variable on food vlogger content and the archipelago culinary interest variable in Generation Z.
Co-Authors Adzra Bela Yumna Ari Fadiati