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All Journal Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Asri Winanti Madyoningrum
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Economics, Econometrics & Finance

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KEUNGGULAN BERSAING, PROMOSI PEMASARAN MEDIA SOSIAL DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PELAKU USAHA UMKM KECAMATAN TUNTANG KABUPATEN SEMARANG Tri Imaliya; Asri Winanti Madyoningrum; Widya Nurcahyaningsih
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): DESEMBER: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i3.3379

Abstract

Penelitian ini bertujuan untuk mengidentifikasi keunggulan bersaing, promosi pemasaran media sosial dan inovasi produk terhadap kinerja pemasaran pelaku usaha UMKM di Kecamatan Tuntang Kabupaten Semarang. Penelitian dan survei dilakukan di Desa Tomplakan Kecamatan Tuntang Kabupaten Semarang terhadap pemilik atau pengelola UMKM. Besar sampel dalam penelitian ini adalah 30 pelaku usaha UMKM dengan menggunakan metode purposive sampling. Data dikumpulkan dengan menyebar kuersioner. Hasil penelitian menunjukkan keunggulan bersaing berpengaruh terhadap kinerja pemasaran; promosi pemasaran media sosial berpengaruh positif terhadap kinerja pemasaran; inovasi produk secara positif dan signifikan berpengaru terhadap kinerja pemasaran. Hasil nilai F hitung sebesar 90,314 > nilai F tabel yaitu 2,9752 dan nilai sig yaitu 0,000 < 0,05 maka H0 ditolak Ha diterima artinya variabel keunggulan bersaing, promosi pemasaran media sosial, inovasi produk berpengaruh terhadap kinerja pemasaran.
Determinan Pengungkapan Corporate Social Responsibility Pada Industri Manufaktur Dwi Astutik; Daniel Adi Setya Rahardjo; Ivan Permana; Asri Winanti Madyoningrum; Zahra Dinul Khaq
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7806

Abstract

This study aims to examine the influence of corporate governance determinants, particularly the presence of an independent board of commissioners and an audit committee, on the level of Corporate Social Responsibility (CSR) disclosure. The study focuses on manufacturing sector companies listed on the Indonesia Stock Exchange. Using a quantitative approach, the study population included 228 companies, and through purposive sampling technique, 92 companies met the criteria during a three-year observation period, resulting in a total of 276 observational data. Data analysis was conducted using multiple linear regression with a least squares approach, preceded by classical assumption testing to ensure model validity. The results show that the presence of an independent board of commissioners and an audit committee significantly influences CSR disclosure. This finding indicates that both elements can serve as instruments for implementing Good Corporate Governance (GCG) principles, encouraging companies to be more transparent and responsible in communicating their social activities to stakeholders. The implications of these results emphasize the importance of strengthening governance structures in encouraging more optimal CSR practices, as well as contributing to academic literature and managerial practice in the fields of accounting and sustainability management.
Co-Authors Daniel Adi Setya Rahardjo Dwi Astutik Ivan Permana Tri Imaliya Widya Nurcahyaningsih Zahra Dinul Khaq