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All Journal Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah Manajemen dan Akuntansi
Asri Winanti Madyoningrum
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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KEUNGGULAN BERSAING, PROMOSI PEMASARAN MEDIA SOSIAL DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PELAKU USAHA UMKM KECAMATAN TUNTANG KABUPATEN SEMARANG Tri Imaliya; Asri Winanti Madyoningrum; Widya Nurcahyaningsih
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): DESEMBER: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i3.3379

Abstract

Penelitian ini bertujuan untuk mengidentifikasi keunggulan bersaing, promosi pemasaran media sosial dan inovasi produk terhadap kinerja pemasaran pelaku usaha UMKM di Kecamatan Tuntang Kabupaten Semarang. Penelitian dan survei dilakukan di Desa Tomplakan Kecamatan Tuntang Kabupaten Semarang terhadap pemilik atau pengelola UMKM. Besar sampel dalam penelitian ini adalah 30 pelaku usaha UMKM dengan menggunakan metode purposive sampling. Data dikumpulkan dengan menyebar kuersioner. Hasil penelitian menunjukkan keunggulan bersaing berpengaruh terhadap kinerja pemasaran; promosi pemasaran media sosial berpengaruh positif terhadap kinerja pemasaran; inovasi produk secara positif dan signifikan berpengaru terhadap kinerja pemasaran. Hasil nilai F hitung sebesar 90,314 > nilai F tabel yaitu 2,9752 dan nilai sig yaitu 0,000 < 0,05 maka H0 ditolak Ha diterima artinya variabel keunggulan bersaing, promosi pemasaran media sosial, inovasi produk berpengaruh terhadap kinerja pemasaran.
THE EVOLUTION OF DIGITAL LEADERSHIP RESEARCH: A SYSTEMATIC LITERATURE REVIEW ON EMPLOYEE PERFORMANCE Asri Winanti Madyoningrum; Gibson Manalu
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 1 (2026): Januari : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/8eck3e44

Abstract

A comparative analysis of five empirical studies reveals a complex pattern of findings regarding the influence of digital leadership on employee performance. Consensus suggests that in corporate and manufacturing contexts, digital leadership has a significantly positive effect, particularly when mediated by increased organizational commitment and employee empowerment. However, this finding is not universal. Studies in the public sector show that digital leadership does not have a significant direct effect, indicating that the bureaucratic context and organizational readiness are critical limiting factors. Furthermore, its effectiveness has been shown to depend on contingency factors such as employee digital literacy and the quality of the organization's digital culture, which can act as either enablers or inhibitors. Therefore, it can be concluded that the success of digital leadership depends heavily on the alignment between leader competencies, subordinate digital capabilities, and the organizational culture's readiness for transformation.
Co-Authors Gibson Manalu Tri Imaliya Widya Nurcahyaningsih