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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen, Bisnis dan Kewirausahaan Dinamika Jurnal Pengabdian Kepada Masyarakat
Tri Imaliya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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KEUNGGULAN BERSAING, PROMOSI PEMASARAN MEDIA SOSIAL DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PELAKU USAHA UMKM KECAMATAN TUNTANG KABUPATEN SEMARANG Tri Imaliya; Asri Winanti Madyoningrum; Widya Nurcahyaningsih
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): DESEMBER: Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i3.3379

Abstract

Penelitian ini bertujuan untuk mengidentifikasi keunggulan bersaing, promosi pemasaran media sosial dan inovasi produk terhadap kinerja pemasaran pelaku usaha UMKM di Kecamatan Tuntang Kabupaten Semarang. Penelitian dan survei dilakukan di Desa Tomplakan Kecamatan Tuntang Kabupaten Semarang terhadap pemilik atau pengelola UMKM. Besar sampel dalam penelitian ini adalah 30 pelaku usaha UMKM dengan menggunakan metode purposive sampling. Data dikumpulkan dengan menyebar kuersioner. Hasil penelitian menunjukkan keunggulan bersaing berpengaruh terhadap kinerja pemasaran; promosi pemasaran media sosial berpengaruh positif terhadap kinerja pemasaran; inovasi produk secara positif dan signifikan berpengaru terhadap kinerja pemasaran. Hasil nilai F hitung sebesar 90,314 > nilai F tabel yaitu 2,9752 dan nilai sig yaitu 0,000 < 0,05 maka H0 ditolak Ha diterima artinya variabel keunggulan bersaing, promosi pemasaran media sosial, inovasi produk berpengaruh terhadap kinerja pemasaran.
Analisis Perceived Usefulness, Perceived Ease of Use dan Perceived Risk Terhadap Minat Penggunaan Pembayaran Digital Quick Response Indonesia Standard (QRIS) Pada Pelaku UMKM Edwin Zusrony; Luthfy Purnanta Anzie; Pindo Asti; Gibson Manalu; Ivan Permana; Tri Imaliya
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1211

Abstract

The research aims to measure and determine the effect of perceived usefulness, perceived ease of use, and perceived risk on the interest in using QRIS digital payments by MSME actors in Salatiga City, Central Java Province. Data collection uses Google Forms with a Likert scale. The sample that will be used is 60 MSME respondents in the city of Salatiga with a non-probability sampling technique of the convenience sampling type, namely because of the ease of obtaining data. Data analysis used multiple linear regression methods and was processed using SPSS 26.0. The results of the study show that the variables perceived usefulness, perceived ease of use, and perceived risk have a significant influence on the interest in using QRIS digital payments by MSME actors in Salatiga City and the perceived usefulness variable has a dominant effect on the interest in using QRIS digital payments by MSME actors in Salatiga City, Central Java Province.
Analisis Organizational Culture dan Communication Terhadap Employee Engagement Melalui Job Satisfaction Pada Karyawan Bank Swasta di Jawa Tengah Dhevi Dadi Kusumaningtyas; Pindo Asti; Yosefa Maria Seran; Endang Kustami; Tri Imaliya
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 17 No 2 (2024): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v17i2.2122

Abstract

This study investigates the influence of work satisfaction, organizational culture, and communication on employee engagement within private banks in Central Java. The study's population comprised 150 private bank employees in Central Java, categorized as millennials aged 27 to 41, representing the most significant workforce demographic. Utilizing a non-probability sampling strategy through purposive sampling methodology. Data gathering uses a questionnaire method, with each item evaluated using a Likert scale. The study employed the SEM-PLS technique for data analysis, utilizing the SmartPLS 4.1.0.3 tool for data processing. The research findings indicate that communication positively and significantly influences employee engagement and job satisfaction, while organizational culture also positively and significantly affects both employee engagement and job satisfaction. The mediation test revealed that job satisfaction does not mediate substantially the connection between organizational culture and communication about employee engagement in private banks in Central Java.
THE IMPACT OF HEDONIC SHOPPING MOTIVATION ON IMPULSIVE BUYING DECISIONS : A SYSTEMATIC LITERATURE REVIEW APPROACH IN THE CONTEXT OF MODERN RETAIL Tri Imaliya
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ysq8tb58

Abstract

This work integrates the outcomes of five studies examining the influence of hedonic shopping motivation on impulse buying within the context of modern retailing in Indonesia. The analysis reveals at least some common patterns regarding the impact of anthropocentric motivation (shopping enjoyment, trend watching, and routine escape) on impulse buying, albeit with contextual differences. The studies on students (Hidiani & Rahayu, 2021) and Popshop consumers (Yusda & Nilasari, 2022) confirmed the positive impact of hedonic shopping motivation (β = 0.276–0.735), moderated by shopping lifestyle and visual merchandising. On the other hand, research at Miniso Tunjungan Plaza (Pranggabayu & Andjarwati, 2022) found that the store atmosphere had a negative impact (β = -0.062), as it was hypothesized that the too rigid store atmosphere decreases spontaneous purchasing. Sendi & Zaini (2024) reported in Samarinda that sales promotion had no significant impact (β = 0.071), and that motivation and lifestyle dominated. In the sociopolitical context, browsing social media enhances the effect of hedonic motivation on online impulse buying among Gen-Z (β=0.297) (Pratama et al., 2023). This interplay of intrinsic (hedonism) and extrinsic (store environment or digital media) elements presents a complex landscape that stimulates impulsive buying behavior.Practically, these are suggestions to improve hedonic experiences through immersive design, limit overly aggressive promotions, and vary visual tactics based on age cohort. Such an integration contributes to esthetics in marketing by showing the need of a more contextual view of the problem regarding impulse buying in relation to hybrid retailing.
Pelatihan Pemasaran Online melalui Foto Produk dan Copywriting di Desa Tomplakan Tuntang Kabupaten Semarang Tri Imaliya; Adi Suryo Ramadhan
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Maret: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i4.279

Abstract

Online marketing training for the community of Tomplakan Village, Tuntang Subdistrict, Semarang Regency in the hope of increasing competence, knowledge in online marketing can foster the entrepreneurial spirit of the Tomplakan Tuntang Village community. The participants were very enthusiastic and interactive in practicing product photos, how to market products to social media using copywriting techniques. The activity was conducted offline at the multipurpose building of Tomplakan Village Hall, Tuntang Sub-district, Semarang Regency. The targets in this training consisted of PKK elements, community leaders, ginger farmers and teenagers totaling 40 people. It is hoped that from the training practices and assistance of community service activities that the community will have the ability in the field of online marketing according to current technological developments.
Co-Authors Adi Suryo Ramadhan Asri Winanti Madyoningrum Dhevi Dadi Kusumaningtyas Edwin Zusrony Endang Kustami Gibson Manalu Ivan Permana Luthfy Purnanta Anzie Pindo Asti Widya Nurcahyaningsih Yosefa Maria Seran