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All Journal EKONOMIKA45 Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi
Widia Khairani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Journal of Management and Creative Business

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Analisis Penentuan Perbandingan Kepuasan Pelanggan Pada Toko Budiman, Nella Mart, Dan Raja Mart Di Kota Payakumbuh Dengan Metode Analisis Korespondensi Widia Khairani; Muhammad Alung; Syuryatman Desri
Journal of Management and Creative Business Vol. 1 No. 3 (2023): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v1i3.1378

Abstract

This study aims to see a comparison of customer satisfaction for retail stores such as Toko Budiman, Nella Mart, and Raja Mart. The data used is primary data by distributing questionnaires to respondents who have done shopping activities in each of these retail stores. There are ten attributes/variables used in determining customer satisfaction, namely, satisfaction with product variety, service, catalog, strategic location, cleanliness, store space, price, discount, parking, and light. In this study, the correspondence analysis method was used to find and display relationships between categories or variables, which were processed using the SPSS 26.0 application.
Co-Authors Abdul Hafid Dhea Sri Amanda Lucky Mahesa Yahya Muhammad Alung Mutiara Citra Sari Nazaruddin, Erizal Olivia Vransiska Cania Salima Shindi Sabila Sarah Faikhotul Fadilla Utama Melisha Hidayat