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All Journal Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Trending: Jurnal Manajemen dan Ekonomi
Laurentia Maria Husada
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Analisis SWOT dalam Strategi Pemasaran Produk Pembiayaan di KSPP. Syariah BMT NU Jawa Timur Cabang Utama Sumenep Nafisah Nafisah; Laurentia Maria Husada
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 4 (2024): Oktober : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i4.3021

Abstract

The problems faced by Islamic financial institutions are marketing islamic financing products, regulatory challenges, the risk of non-performing financing, and the lack of awareness and understanding of islamic financing products among the public. This research aims to develop an effective marketing strategy for Islamic financing products using SWOT analysis. Qualitative research method using case study, sampling method using purposive sampling. The sample consists of three respondents who are experts in the field of Islamic financing and marketing including the head of the KSPP branch. Sharia BMT NU East Java Main Branch Sumenep. Data collection using primary data through in-depth interviews, observation, and documentation. Analysis using the SWOT matrix analysis framework. From the results of the SWOT matrix, it can be seen that the strength and opportunity factors are more than the weakness and threat factors. The conclusions of this study are: (1) To market financing products, KSPP. Syariah BMT NU East Java Main Branch Sumenep uses a door to door strategy, builds networks, word of mouth, and provides excellent service and provides satisfying facilities to increase customer trust and satisfaction so that customers remain loyal; (2) The results of the SWOT analysis explain that KSPP. Syariah BMT NU East Java Main Branch Sumenep has the ability to compete in a competitive market by taking advantage of opportunities and continuing to improve its strengths.
STRATEGI PEMASARAN ONLINE DAPAT MENINGKATKAN DAYA SAING UMKM KERUPUK PARU BU HJ ALIM Laurentia Maria Husada; Nafis Nabila Ekwin; Aulia Rifka Hidayat; Sukartin; Ririn Sofiani; Moh. Syaiful Anwar; Firman Gatot Ardiyansyah
Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi) Vol. 4 No. 1 (2024)
Publisher : Departemen Pengabdian Masyarakat Perkumpulan Dosen Manajemen Indonesia (PDMI)

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Abstract

Strategi pemasaran merupakan salah satu faktor penting dalam suatu perusahaan atau UMKM karena dalam kegiatan pemasaran seringkali mampu memberikan peningkatan yang signifikan bagi UMKM, teknik pemasaran di era hari ini memiliki dua metode yakni secara offline dan online. Penelitian ini bertujuan untuk membantu meningkatkan daya saing dalam pemasaran online. Jenis penelitian ini Kualitatif, penelitian ini di lakukan di UMKM kerupuk paru Bu Hj alim di Desa karangpanasan, Kecamatan Sumenep, Kabupaten Sumenep. Teknik pengumpulan data dengan wawancara. Hasil penelitian menunjukkan bahwa pemasaran online mampu meningkatkan daya saing UMKM.
Co-Authors Aulia Rifka Hidayat Firman Gatot Ardiyansyah Moh. Syaiful Anwar Nafis Nabila Ekwin Nafisah Nafisah Ririn Sofiani Sukartin