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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat)
Moh. Syaiful Anwar
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice

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STRATEGI PEMASARAN ONLINE DAPAT MENINGKATKAN DAYA SAING UMKM KERUPUK PARU BU HJ ALIM Laurentia Maria Husada; Nafis Nabila Ekwin; Aulia Rifka Hidayat; Sukartin; Ririn Sofiani; Moh. Syaiful Anwar; Firman Gatot Ardiyansyah
Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi) Vol. 4 No. 1 (2024)
Publisher : Departemen Pengabdian Masyarakat Perkumpulan Dosen Manajemen Indonesia (PDMI)

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Abstract

Strategi pemasaran merupakan salah satu faktor penting dalam suatu perusahaan atau UMKM karena dalam kegiatan pemasaran seringkali mampu memberikan peningkatan yang signifikan bagi UMKM, teknik pemasaran di era hari ini memiliki dua metode yakni secara offline dan online. Penelitian ini bertujuan untuk membantu meningkatkan daya saing dalam pemasaran online. Jenis penelitian ini Kualitatif, penelitian ini di lakukan di UMKM kerupuk paru Bu Hj alim di Desa karangpanasan, Kecamatan Sumenep, Kabupaten Sumenep. Teknik pengumpulan data dengan wawancara. Hasil penelitian menunjukkan bahwa pemasaran online mampu meningkatkan daya saing UMKM.
Pemasangan Petunjuk Arah Menuju Lapangan Sports Center Desa Kloposepuluh oleh Mahasiswa KKN Universitas Sunan Giri Surabaya Laila Torfiah; Jihan Millah Al-firdaus; Cilda Thesisa Ilmawan Dzinnur; Bambang Triono; Moh. Syaiful Anwar; Didit Darmawan; Fahmy Ryadin
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.1018

Abstract

This research was conducted in Kloposepuluh Village, where the Kloposepuluh Village field lacks directions that make it easier for local residents to find it. In an effort to promote the field and help villagers, this research uses the ABCD (Asset Based Communities Development) method, which is an asset-based community development approach. The focus is on utilizing the existing potential within the community. The village field was not only identified as a sporting venue, but also as a multifunctional area to play and relax with family or friends. The beauty of the field surrounded by plantations and rice fields makes it an ideal place to take pictures. KKN students from Sunan Giri University Surabaya have conducted a study that resulted in the installation of directions to Kloposepuluh Village Sports Center Field, making a positive contribution in introducing the field to the local community and improving its accessibility.
Co-Authors Aulia Rifka Hidayat Bambang Triono Cilda Thesisa Ilmawan Dzinnur Didit Darmawan Fahmy Ryadin Firman Gatot Ardiyansyah Jihan Millah Al-firdaus Laila Torfiah Laurentia Maria Husada Nafis Nabila Ekwin Ririn Sofiani Sukartin