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All Journal Jurnal Mahasiswa Kreatif Inovasi Sosial: Jurnal Pengabdian Masyarakat
Muhammad Farhan Nugraha
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Mahasiswa Kreatif

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Peran Public Relations Dalam Membentuk Persepsi Positif Terhadap Tiktok Shop Gilang Wasis Danuarta; Tria Patrianti; Rochman Rayhan Maulana; Muhammad Farhan Nugraha
Jurnal Mahasiswa Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Mahasiswa Kreatif
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmk-widyakarya.v2i1.2761

Abstract

This research investigates the role of Public Relations (PR) in forming positive perceptions of TikTok Shop as an increasingly dominant e-commerce platform. This research involves analysis of PR communication strategies, image management, and interactions with stakeholders designed to create positive perceptions among consumers. Qualitative research methods were used to deepen understanding of how PR contributes to the formation of a positive image and relationship at TikTok Shop. The findings of this research highlight the importance of a proactive approach in responding to issues that can influence consumer perceptions of TikTok Shop.
Co-Authors Adriansyah Harun Ahmad Fajar Mahendra Dian Islami Gilang Wasis Danuarta Muammar Khadafi Reza Setiansa Rochman Rayhan Rochman Rayhan Maulana Sa’diah El Adawiyah Shela Amelia Akhap Susan Ary Ayu Anjani Tria Patrianti