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All Journal TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Gema Wisata
Putu Surya Laksana Rahjasa
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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Peran Brand Image dan Social Media Marketing dalam Repeat Purchase Pada Media What’s New Bali Felix Tonda; Teguh Hadisukarno; Putu Surya Laksana Rahjasa
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 20 No. 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v20i3.373

Abstract

This study examines how brand image and social media marketing influence repeat purchases on What's New Bali media. The study uses a qualitative research method. The number of respondents used in this study were 5 respondents from 5 five-star hotels in ITDC who had made repeat purchases on What's New Bali media twice or more. The data collection procedure in this study used interview guidelines. The results obtained in this study prove that there is an influence of brand image and social media marketing on repeat purchases. With the need for a marketer to expand hotel awareness and implement hotel marketing strategies in social media, it can influence repeat purchases on What's New Bali media.
Pelatihan Pengembangan Desa Wisata Melalui Digitalisasi Dan Inovasi Produk Wisata Di Desa Sibetan, Kabupaten Karangasem, Bali Putu Surya Laksana Rahjasa; Putu Ayu Aryasih; Gede Ngurah Primanda S Rahadiarta
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4475

Abstract

Sibetan Village in Karangasem Regency, Bali, has great tourism potential but has not been optimally utilized due to a lack of digitalization and tourism product innovation. This article is the result of community service activities aimed at enhancing the digitalization skills and tourism product innovation of the Sibetan Village community. The training included the use of digital technology in the promotion and management of tourist destinations, as well as the development of unique and sustainable tourism products. The method of implementation consisted of lectures, discussions, and practical sessions. The results showed an improvement in participants' understanding and skills in using digital media for promotion and managing tourism products. Participants also began developing new tourism packages, such as the Bali salak agro-tourism, with more innovative and sustainable approaches. Participant satisfaction with the program was very high, with an average score above 3.8 out of 4 on various evaluation indicators. In conclusion, this program successfully empowered the community to utilize digital technology and tourism product innovation to increase tourism appeal and the economic welfare of the community. Follow-up activities involving intensive mentoring are proposed to optimize the results of the training.
Co-Authors Felix Tonda I Gede Ngurah Primanda S Rahadiarta Putu Ayu Aryasih Teguh Hadisukarno