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VERBAL AND NON VERBAL SIGNS IN APPLE’S OFFICIAL VIDEO ADVERTISEMENT I Gede Ngurah Primanda S Rahadiarta
Humanis Volume 6. No. 3. Maret 2014
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (39.562 KB)

Apple Inc. merupakan salah satu perusahaan multinasional Amerika yangmengembangkan, memproduksi, mendistribusikan dan menjual produk - produkelektronik. Untuk menarik minat para konsumennya, Apple memproduksi iklan komersialyang menarik, baik cetak maupun elektronik. Salah satu iklan elektronik yang dibuatadalah iklan audiovisual yang didistribusikan melalui internet. Pada iklan audiovisualyang berjudul “Apple - Introducing MacBook Pro with Retina Display”, terdapat unsurverbal dan nonverbal dimana dalam unsur tersebut terkandung makna dan fungsi. Dariunsur – unsur verbal dan nonverbal yang ditemukan, kemudian dianalisis menggunakanteori meaning and function yang dikemukakan oleh Leech (1974). Jenis – jenis fungsiyang digunakan antara lain, Informational function, expressive function, dan directivefunction. Sedangkan jenis – jenis makna yang digunakan antara lain, conceptualmeaning, affective meaning, dan connotative meaning.

Penerapan Empat Fungsi Manajemen pada Pengelolaan Pariwisata Bahari Berkelanjutan di Desa Jungutbatu, Kecamatan Nusa Penida I Gede Ngurah Primanda S Rahadiarta; Agung Suryawan Wiranatha; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 07, Nomor 02, Januari 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v07.i02.p15

Tourism activities in Nusa Penida have experienced a very rapid increase in recent years, mainly in Jungutbatu Village, which is the village where Nusa Penida tourism began around 1970. After the transition from the seaweed farming activities in recent years, now the community relies on the tourism sector. The rapid development of marine tourism and the importance of this to the economy of the community of Jungutbatu Village, requires its management be carried out properly and sustainably. The purposes of this study were to determine the management of marine tourism in Jungutbatu Village through the application of four management functions (Planning, Organizing, Actuating, and Controlling), and to analyze tourist perceptions on the application of sustainable tourism management in Jungutbatu Village. The research approach was descriptive qualitative and data collection methods were observation, interviews, questionnaires and literature study. The results of this study indicated that the management of marine tourism in the Jungutbatu Village was carried out by involving various parties such as the community, entrepreneurs, non-governmental organizations, and the government. The planning, organizing and actuating processes that involved and accommodated the interests of various parties built a sense of responsibility and awareness to participate in the controlling process. Good management led to a good perception of tourists who came to visit, which in turn affected satisfaction and then influenced loyalty to revisit or recommend the marine tourism area of Jungutbatu Village to others. Keywords: management, perception, sustainable tourism, marine protected areas

Penerapan Empat Fungsi Manajemen Pada Pengelolaan Pariwisata Bahari Berkelanjutan di Desa Jungutbatu, Kecamatan Nusa Penida I Gede Ngurah Primanda S Rahadiarta; Agung Suryawan Wiranatha; I Nyoman Sunarta
JURNAL MASTER PARIWISATA Volume 08, Nomor 01, Juli 2021
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2021.v08.i01.p03

Tourism activities in Nusa Penida have experienced a very rapid increase in recent years, mainly in Jungutbatu Village, which is the village where Nusa Penida tourism began around 1970. After the transition from the seaweed farming activities in recent years, now the community relies on the tourism sector. The rapid development of marine tourism and the importance of this to the economy of the community of Jungutbatu Village, requires its management be carried out properly and sustainably. The purposes of this study were to determine the management of marine tourism in Jungutbatu Village through the application of four management functions (Planning, Organizing, Actuating, and Controlling), and to analyze tourist perceptions on the application of sustainable tourism management in Jungutbatu Village. The research approach was descriptive qualitative and data collection methods were observation, interviews, questionnaires and literature study. The results of this study indicated that the management of marine tourism in the Jungutbatu Village was carried out by involving various parties such as the community, entrepreneurs, non-governmental organizations, and the government. The planning, organizing and actuating processes that involved and accommodated the interests of various parties built a sense of responsibility and awareness to participate in the controlling process. Good management led to a good perception of tourists who came to visit, which in turn affected satisfaction and then influenced loyalty to revisit or recommend the marine tourism area of Jungutbatu Village to others. Keywords: management, perception, sustainable tourism, marine protected areas

Generation Z Travel Planning: Analysis of Tourist Preferences in Adventure Tourism in Bali Province Putu Surya Laksana Rahjasa; Ni Luh Putu Pradiayu Aspariyanthi; I Gede Ngurah Primansa S Rahadiarta
LACULTOUR: Journal of Language and Cultural Tourism Vol. 2 No. 1 (2023): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa & Pusat Penelitian dan Pengabdian Masyarakat Poltekpar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v2i1.1133

This study aims to analyze the travel preferences of generation Z in adventure tourism in Bali Province. Generation Z, which is a group born between 1995 to 2010, has unique travel preferences and is influenced by certain factors. This study uses survey methods and primary data collection from generation Z respondents who have visited Bali Province for adventure tourism purposes. The data collected includes travelers’ preferences regarding travel destinations, types of adventure activities of interest, desired comfort levels, sustainability priorities, and preferences for unique experiences. Data analysis was conducted using Preference Analysis and factor analysis techniques to identify patterns of traveler preferences. The results of this study show that generation Z tends to choose adventure tourism destinations that offer unique and memorable experiences. The results of this study provide valuable insights for tourism and destination managers in Bali Province. With a better understanding of generation Z's preferences, they can craft travel programs that better suit the needs and desires of this target market. This is expected to increase the attractiveness of Bali destinations as adventure tourism destinations for generation Z.

The Role of Tour Guide in Preventing Deviant Behavior of Foreign Tourists in Bali I Gede Ngurah Primanda S Rahadiarta; Ni Luh Dea Enjelita; Ni Komang Putri Widiantari
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v4i1.12171

Deviant behaviour refers to actions that violate the norms, values of the local culture and society. The study employs a qualitative approach, using interviews, questionnaires, observations, and document analysis to collect data from various stakeholders, including government, tourism associations, tour guides, and foreign tourists. The study finds that tour guides play a crucial role in providing accurate information and education about the destinations and the expected behaviours of tourists. However, many foreign tourists prefer traveling without tour guides due to financial, personal, or informational reasons. The study suggests that the role of tour guides needs to be supported by other parties, such as the government, law enforcement, and the community, to ensure the quality and sustainability of tourism in Bali.

Pelatihan Pengembangan Desa Wisata Melalui Digitalisasi Dan Inovasi Produk Wisata Di Desa Sibetan, Kabupaten Karangasem, Bali Putu Surya Laksana Rahjasa; Putu Ayu Aryasih; Gede Ngurah Primanda S Rahadiarta
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4475

Sibetan Village in Karangasem Regency, Bali, has great tourism potential but has not been optimally utilized due to a lack of digitalization and tourism product innovation. This article is the result of community service activities aimed at enhancing the digitalization skills and tourism product innovation of the Sibetan Village community. The training included the use of digital technology in the promotion and management of tourist destinations, as well as the development of unique and sustainable tourism products. The method of implementation consisted of lectures, discussions, and practical sessions. The results showed an improvement in participants' understanding and skills in using digital media for promotion and managing tourism products. Participants also began developing new tourism packages, such as the Bali salak agro-tourism, with more innovative and sustainable approaches. Participant satisfaction with the program was very high, with an average score above 3.8 out of 4 on various evaluation indicators. In conclusion, this program successfully empowered the community to utilize digital technology and tourism product innovation to increase tourism appeal and the economic welfare of the community. Follow-up activities involving intensive mentoring are proposed to optimize the results of the training.

Understanding Traveler’s Experiences: A Qualitative Content Analysis Of Tourist Revisits To Massimo Italian Restaurant Rahadiarta, I Gede Ngurah Primanda S; Pradnyaswari, Anak Agung Istri Ratih; Paulus, Eleazar Immanuel
Journal of Mandalika Review Vol. 4 No. 2 (2025): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v4i2.219

Introduction: This study explores the factors influencing tourists' revisits to Massimo Italian Restaurant in Sanur, Bali, Indonesia. The research aims to identify key themes that drive customer satisfaction and return visits. Methodology: The data were collected from 82 reviews written between January 1, 2023, and December 31, 2023, exploring factors influencing tourist revisit intentions at Massimo Italian Restaurant in Sanur, Bali. Qualitative research, focusing on in-depth understanding through the interpretation of textual data, allows for a comprehensive description of the phenomena observed. A purposive sampling approach was employed through a qualitative content analysis of Tripadvisor reviews. Findings: The analysis revealed seven primary themes: food quality, menu options, service quality, atmosphere, overall experience, value for money, and location. Food quality, service quality, and overall experience emerged as the top factors impacting tourists' decisions to revisit. Conclusion: This study emphasizes the critical role of service quality - including friendliness, cleanliness, attentiveness, and speed in driving customer satisfaction and fostering loyalty at Massimo Italian Restaurant. The restaurant's appealing ambience and strategic location also significantly enhance tourist revisits. These findings provide actionable insights for restaurant management and the broader hospitality industry to prioritize specific service elements, enhance guest experiences, and implement targeted improvements. Businesses can effectively boost customer retention, positive reviews, and long-term success by focusing on these key factors.

Generation Z Travel Planning: Analysis of Tourist Preferences in Adventure Tourism in Bali Province Rahjasa, Putu Surya Laksana; Aspariyanthi, Ni Luh Putu Pradiayu; Rahadiarta, I Gede Ngurah Primanda S
LACULTOUR: Journal of Language and Cultural Tourism Vol. 2 No. 1 (2023): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v2i1.1133

This study aims to analyze the travel preferences of generation Z in adventure tourism in Bali Province. Generation Z, which is a group born between 1995 to 2010, has unique travel preferences and is influenced by certain factors. This study uses survey methods and primary data collection from generation Z respondents who have visited Bali Province for adventure tourism purposes. The data collected includes travelers’ preferences regarding travel destinations, types of adventure activities of interest, desired comfort levels, sustainability priorities, and preferences for unique experiences. Data analysis was conducted using Preference Analysis and factor analysis techniques to identify patterns of traveler preferences. The results of this study show that generation Z tends to choose adventure tourism destinations that offer unique and memorable experiences. The results of this study provide valuable insights for tourism and destination managers in Bali Province. With a better understanding of generation Z's preferences, they can craft travel programs that better suit the needs and desires of this target market. This is expected to increase the attractiveness of Bali destinations as adventure tourism destinations for generation Z.

Optimasi Marketing Mix Method untuk meningkatkan pangsa pasar Wedding Organizer di Bali: Studi kasus Esmeralda Wedding Planner and Organizer Bali Rahjasa, Putu Surya Laksana; Rahadiarta, I Gede Ngurah Primanda S
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1317

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran 4 P (Product, Price, Place, Promotion) terhadap Tingkat Penjualan di perusahaan Esmeralda Wedding Planner and Organizer. Penelitian menggunakan teknik pengambilan sampling jenuh, yaitu 30 responden yang merupakan pasangan yang telah menggunakan jasa penyelenggaraan pernikahan dari Esmeralda Wedding Planner and Organizer. Pengumpulan data menggunakan kuesioner, dengan uji validitas, reliabilitas, Uji Normalitas, dan Uji Regresi Berganda dengan bantuan program SPSS. Diperoleh hasil uji variabel Product, Price, Place dan Promotion dalam menjelaskan Tingkat Penjualan adalah sebesar 78,2%. Hasil Uji Hipotesis pada penelitian ini juga memberikan kesimpulan bahwa variabel Product, Price, dan Promotion berpengaruh baik terhadap tingkat penjualan, sementara variabel Place masih belum berpengaruh baik terhadap tingkat penjualan. Hasil ini yang kemudian dapat menjadi pertimbangan perusahaan Esmeralda Wedding Planner and Organizer untuk menentukan strategi yang digunakan dalam meningkatkan penjualan pada masa yang akan datang.

Sustainable Tourism Development in Nusa Penida: Inclusive, Digital, and Sustainable Strategies Laksana Rahjasa, Putu Surya; Darmiati, Made; Artajaya, Made; Primanda S Rahadiarta, I Gede Ngurah; Wijayanti, Ni Putu Evi; Aryasih, Putu Ayu
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52221

This study analyses the potential, challenges, and strategies for sustainable tourism development in Nusa Penida through a SWOT approach supported by field observations and semi-structured interviews. This study uses a descriptive qualitative method with data collected from field practice activities of students of the Travel and Tourism Business Study Program, Bali Tourism Polytechnic, in June 2025. The SWOT analysis was formulated into an IFAS and EFAS matrix, and validated by triangulation using literature and reports from relevant agencies. The results show that Nusa Penida has key strengths in the form of iconic natural beauty and strong local cultural potential, but faces serious challenges such as limited infrastructure, minimal public facilities, limited human resource capacity, and pressure on the environment. The IFAS and EFAS results place Nusa Penida in the aggressive quadrant, indicating the need to leverage internal strengths to capture significant external opportunities. Recommended development strategies include strengthening infrastructure and safety, digitizing tourism services, developing inclusive tourism packages, increasing local human resource capacity, and community-based environmental conservation. With a collaborative and sustainable approach, Nusa Penida has the potential to become a leading tourist destination that is resilient, inclusive, and adaptive to the dynamics of global tourism.

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