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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Performance : Jurnal Bisnis dan Akuntansi JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen)
Fahimah, Mar’atul
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Revitalisasi Pertanian Berkelanjutan Kelompok Tani Kabupaten Jombang: Penerapan Alat Penabur Pupuk Semi Otomatis Prihatiningtyas, Suci; Fahimah, Mar’atul; Qomariah, Umi Kulsum Nur; Ulla, Latifatul; Yuliani, Sita Fitri; Khotimah, Khusnul
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): Agustus 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jabdimas.v6i2.16598

Abstract

Pengembangan mekanisasi pertanian di suatu wilayah di Indonesia relevan jika berpedoman bahwa penerapan alat mesin pertanian tersebut minimal dapat membayar harganya sendiri, dapat menekan biaya produksi, serta tidak menimbulkan pengaruh lingkungan yang tidak dikehendaki. Mekanisasi pertanian bertujuan untuk memberikan inovasi teknologi terkait alat pertanian kepada para petani melalui penyuluhan. Dengan demikian, kelompok tani di Desa Mojokrapak perlu dibekali pengetahuan dan keterampilan terkait pengembangan mekanisasi pertanian melalui penerapan teknologi tepat guna berupa alat penabur pupuk semi otomatis sehingga diharapkan mampu mengurangi kejerihan kerja petani, memperbaiki mutu hasil, meningkatkan efisiensi tenaga, efisiensi waktu, pendapatan dan kesejahteraan petani serta menekan biaya produksi karena memanfaatkan barang-barang bekas sebagai alatpertanian berteknologi. Metode pengabdian meliputi observasi, perencanaan, sosialisasi (ceramah, demonstrasi, pelatihan), monitoring dan evaluasi. Dari hasil kegiatan pengabdian kepada masyarakat yang telah dilaksanakan, respon petani terhadap pelatihan sangat antusias dan positif. Dari angket respon yang diberikan kepada petani, presentase hasil rata-rata secara keseluruhan berkategori baik dan sangat baik. Hal ini menunjukkan bahwa dilaksanakannya kegiatan pengabdian kepada masyarakat, memberikan dampak ekonomi dan sosial yang nyata bagi masyarakat sehingga mampu menjawab permasalahan petani terkait penerapan mekanisasi pertanian melalui penggunaan alat pertanian berteknologi sederhana yang lebih ekonomis dan efisien. 
IMPLEMENTASI PAHLAWAN EKONOMI KREATIF UNTUK MENINGKATKAN PEMASARAN PRODUK UMKM DI KOTA MALANG Fahimah, Mar’atul; Meishanti, Ospa Pea Yuanita
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 8 No 2 (2018): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v8i2.614

Abstract

Creative economy growth in Indonesia can contribute to national grossdomestic product (GDP). The Creative Economy Agency established 16 sub-sectors thatwere developed. Current conditions are still many obstacles found. One of the obstaclesfaced in marketing creative economy products. This study purposes to determine theunderstanding of creative economic actors about electronic commerce (E-Commerce)and creative economic development strategies to improve product marketing. Case studyor qualitative research research method. In this case, the researchers in this study acts asa data collection seeker which is then analyzed. Researchers present directly in order tocollect data, meet directly the parties who might information or data. The results of thisresearch: 1) the creative economy heroes program can improve understanding of ecommerce, 2) the government encourages the use of e-commerce as the right solution in marketing creative economy SMEs products.
MINAT BELI PADA MARKETPLACE UNICORN DI INDONESIA : TOKOPEDIA DAN BUKALAPAK Fahimah, Mar’atul; Muyassaroh, Evi Mayanti
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 9 No 1 (2019): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v9i1.670

Abstract

Online sales (E-Commerce) in Indonesia are experiencing very rapiddevelopment. One of the factors that increasingly increases online sales is themarketplace that has high trust and credibility in the minds of consumers. Marketplaceplayers in Indonesia from domestic and abroad. From within the country who have beensuccessful as start ups who have reached the Unicorn level, namely Tokopedia andBukalapak. At present consumer behavior in shopping has undergone many changes.This study aims to analyze differences in buying interest in Tokopedia and Bukalapak.This research method is descriptive with comparative research types. The technique usedin sampling is accidental sampling. Independent Sample t-Test to determine differences inbuying interest. The results showed that the Tokopedia and Bukalapak marketplaces hadno difference in buying interest.
PENGARUH PROTOKOL KESEHATAN, HARGA DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI WISATA PADA PANDEMI COVID-19 Fahimah, Mar’atul; Umsa, Ani Yufida
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 1 (2022): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v12i1.1456

Abstract

The COVID-19 pandemic has had a major impact on tourist destinations. The number of tourist visits decreased after this outbreak spread. Government regulations oblige to comply with health protocols and avoid crowds. The COVID-19 pandemic has been going on for more than a year. This study aims to examine whether the variables of health protocols, prices and facilities affect the decision to visit. This study uses a quantitative approach, which means its use to describe or explain a phenomenon using quantitative data. The technique used in this sample research uses non-probability, precisely using purposive sampling taken from visitors who came during the time span of the Covid-19 pandemic. The results of this study indicate that the Health Protocol does not affect the decision to visit tourist destinations. Price Variables affect Visiting Decisions, price supporting factors include pricing, payment methods and price discounts. Facilities influence the decision to visit, the supporting factors for facilities include completeness, condition and comfort. The Facility variable has the biggest influence on the decision to visit a tourist destination during the Covid-19 pandemic.
DIMENSI CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT Fahimah, Mar’atul; Anwar, Hairul
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 6, No 2 (2022): JPEKBM (DESEMBER,2022)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v6i2.2599

Abstract

Pandemi selama 2 tahun mengubah seluruh sektor bisnis. Perilaku konsumen mengalami peralihan. Pelaku bisnis wajib mengadopsi strategi khususnya pemasaran ke arah digital. Tujuan dari riset untuk mengetahui “Pengaruh Content Marketing terhadap Customer Engagement”. Jenis penelitian adalah kuantitatif. Data yang dibutuhkan dalam riset berikut ialah data primer dan data sekunder. Tahapan penarikan sample dilakukan dengan metode non-probability sampling dengan jumlah sebanyak 100 responden. Teknik analisis yang memakai yaitu regresi linier berganda. Hasil penelitian ini reader dari dimensi content marketing mempengaruh terhadap customer engagement. Diantara dimensi tersebut, yaitu reader cognition, sharing motivation, persuation, dan decision making berpengaruh terhadap customer engagement. Konten yang mudah dimengerti, keberagaman isi, dan kebenaran konten sesuai dengan kenyataan dapat meningkatkan keterlibatan konsumen. Kata Kunci: Content Marketing, Customer Engagement
Brand Image Memediasi Peran Content Marketing Dan Online Customer Review Terhadap Minat Beli Eatsambel Fahimah, Mar’atul; Latifah, Umi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.22210

Abstract

Research aim : The purpose of this research is to identify the direct and indirect effects of content marketing and online customer reviews on purchase intention for Eatsambel Products on TikTok through brand image. Design/Methode/Approach : The method applied in this research is a quantitative approach that is associative in nature. Research Finding : The findings delineated within this investigation illustrate that content marketing exerts a discernible and affirmative influence on the brand image of Eatsambel Products on TikTok. Concurrently, online customer reviews similarly demonstrate a constructive and statistically significant impact on the aforementioned brand image. Furthermore, the study elucidates that content marketing significantly contributes to the augmentation of purchasing intent towards Eatsambel Products on TikTok. Conversely, the influence of online customer reviews on purchasing intent is not found to be statistically significant. Notably, brand image emerges as a pivotal determinant, exhibiting a positive and statistically significant association with purchasing intent concerning Eatsambel Products on TikTok, with brand image serving as an intermediary variable. Additionally, it is observed that content marketing, when considered alongside brand image as an intervening factor, does not exhibit a statistically significant impact on purchasing intent. Similarly, online customer reviews, when analyzed within the framework of brand image as an intervening variable, do not manifest a significant effect on purchasing intent regarding Eatsambel Products on TikTok. Theoretical contribution/Originality : This research proposes a conceptual model that investigates the interaction between content marketing, online customer reviews, and brand trust in influencing purchase intention of Eatsambel products holistically. Practitionel/Policy implication : This research provides valuable insights for Eatsambel to optimize content marketing strategies and online customer review management to strengthen brand trust, thereby increasing consumer buying interest in Eatsambel products. Research limitation : Limitations in this study include the focus on one product brand (Eatsambel), so the generalizability of the findings is limited to the specific context of that product.
Co-Authors Hairul Anwar, Hairul khusnul khotimah Meishanti, Ospa Pea Yuanita Muyassaroh, Evi Mayanti Raden Mohamad Herdian Bhakti Suci Prihatiningtyas Ulla, Latifatul Umi Latifah Umsa, Ani Yufida Yuliani, Sita Fitri