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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Performance : Jurnal Bisnis dan Akuntansi JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Fahimah, Mar’atul
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Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Revitalisasi Pertanian Berkelanjutan Kelompok Tani Kabupaten Jombang: Penerapan Alat Penabur Pupuk Semi Otomatis Prihatiningtyas, Suci; Fahimah, Mar’atul; Qomariah, Umi Kulsum Nur; Ulla, Latifatul; Yuliani, Sita Fitri; Khotimah, Khusnul
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): Agustus 2023
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jabdimas.v6i2.16598

Abstract

Pengembangan mekanisasi pertanian di suatu wilayah di Indonesia relevan jika berpedoman bahwa penerapan alat mesin pertanian tersebut minimal dapat membayar harganya sendiri, dapat menekan biaya produksi, serta tidak menimbulkan pengaruh lingkungan yang tidak dikehendaki. Mekanisasi pertanian bertujuan untuk memberikan inovasi teknologi terkait alat pertanian kepada para petani melalui penyuluhan. Dengan demikian, kelompok tani di Desa Mojokrapak perlu dibekali pengetahuan dan keterampilan terkait pengembangan mekanisasi pertanian melalui penerapan teknologi tepat guna berupa alat penabur pupuk semi otomatis sehingga diharapkan mampu mengurangi kejerihan kerja petani, memperbaiki mutu hasil, meningkatkan efisiensi tenaga, efisiensi waktu, pendapatan dan kesejahteraan petani serta menekan biaya produksi karena memanfaatkan barang-barang bekas sebagai alatpertanian berteknologi. Metode pengabdian meliputi observasi, perencanaan, sosialisasi (ceramah, demonstrasi, pelatihan), monitoring dan evaluasi. Dari hasil kegiatan pengabdian kepada masyarakat yang telah dilaksanakan, respon petani terhadap pelatihan sangat antusias dan positif. Dari angket respon yang diberikan kepada petani, presentase hasil rata-rata secara keseluruhan berkategori baik dan sangat baik. Hal ini menunjukkan bahwa dilaksanakannya kegiatan pengabdian kepada masyarakat, memberikan dampak ekonomi dan sosial yang nyata bagi masyarakat sehingga mampu menjawab permasalahan petani terkait penerapan mekanisasi pertanian melalui penggunaan alat pertanian berteknologi sederhana yang lebih ekonomis dan efisien. 
IMPLEMENTASI PAHLAWAN EKONOMI KREATIF UNTUK MENINGKATKAN PEMASARAN PRODUK UMKM DI KOTA MALANG Fahimah, Mar’atul; Meishanti, Ospa Pea Yuanita
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 8 No 2 (2018): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v8i2.614

Abstract

Creative economy growth in Indonesia can contribute to national grossdomestic product (GDP). The Creative Economy Agency established 16 sub-sectors thatwere developed. Current conditions are still many obstacles found. One of the obstaclesfaced in marketing creative economy products. This study purposes to determine theunderstanding of creative economic actors about electronic commerce (E-Commerce)and creative economic development strategies to improve product marketing. Case studyor qualitative research research method. In this case, the researchers in this study acts asa data collection seeker which is then analyzed. Researchers present directly in order tocollect data, meet directly the parties who might information or data. The results of thisresearch: 1) the creative economy heroes program can improve understanding of ecommerce, 2) the government encourages the use of e-commerce as the right solution in marketing creative economy SMEs products.
MINAT BELI PADA MARKETPLACE UNICORN DI INDONESIA : TOKOPEDIA DAN BUKALAPAK Fahimah, Mar’atul; Muyassaroh, Evi Mayanti
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 9 No 1 (2019): Performance : Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v9i1.670

Abstract

Online sales (E-Commerce) in Indonesia are experiencing very rapiddevelopment. One of the factors that increasingly increases online sales is themarketplace that has high trust and credibility in the minds of consumers. Marketplaceplayers in Indonesia from domestic and abroad. From within the country who have beensuccessful as start ups who have reached the Unicorn level, namely Tokopedia andBukalapak. At present consumer behavior in shopping has undergone many changes.This study aims to analyze differences in buying interest in Tokopedia and Bukalapak.This research method is descriptive with comparative research types. The technique usedin sampling is accidental sampling. Independent Sample t-Test to determine differences inbuying interest. The results showed that the Tokopedia and Bukalapak marketplaces hadno difference in buying interest.
PENGARUH PROTOKOL KESEHATAN, HARGA DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI DESTINASI WISATA PADA PANDEMI COVID-19 Fahimah, Mar’atul; Umsa, Ani Yufida
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 12 No 1 (2022): Performance:Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v12i1.1456

Abstract

The COVID-19 pandemic has had a major impact on tourist destinations. The number of tourist visits decreased after this outbreak spread. Government regulations oblige to comply with health protocols and avoid crowds. The COVID-19 pandemic has been going on for more than a year. This study aims to examine whether the variables of health protocols, prices and facilities affect the decision to visit. This study uses a quantitative approach, which means its use to describe or explain a phenomenon using quantitative data. The technique used in this sample research uses non-probability, precisely using purposive sampling taken from visitors who came during the time span of the Covid-19 pandemic. The results of this study indicate that the Health Protocol does not affect the decision to visit tourist destinations. Price Variables affect Visiting Decisions, price supporting factors include pricing, payment methods and price discounts. Facilities influence the decision to visit, the supporting factors for facilities include completeness, condition and comfort. The Facility variable has the biggest influence on the decision to visit a tourist destination during the Covid-19 pandemic.
DIMENSI CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT Fahimah, Mar’atul; Anwar, Hairul
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 6, No 2 (2022): JPEKBM (DESEMBER,2022)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v6i2.2599

Abstract

Pandemi selama 2 tahun mengubah seluruh sektor bisnis. Perilaku konsumen mengalami peralihan. Pelaku bisnis wajib mengadopsi strategi khususnya pemasaran ke arah digital. Tujuan dari riset untuk mengetahui “Pengaruh Content Marketing terhadap Customer Engagement”. Jenis penelitian adalah kuantitatif. Data yang dibutuhkan dalam riset berikut ialah data primer dan data sekunder. Tahapan penarikan sample dilakukan dengan metode non-probability sampling dengan jumlah sebanyak 100 responden. Teknik analisis yang memakai yaitu regresi linier berganda. Hasil penelitian ini reader dari dimensi content marketing mempengaruh terhadap customer engagement. Diantara dimensi tersebut, yaitu reader cognition, sharing motivation, persuation, dan decision making berpengaruh terhadap customer engagement. Konten yang mudah dimengerti, keberagaman isi, dan kebenaran konten sesuai dengan kenyataan dapat meningkatkan keterlibatan konsumen. Kata Kunci: Content Marketing, Customer Engagement
Meningkatkan Daya Saing UMKM Melalui Sertifikasi Halal Fadhli, Khotim; Fahimah, Mar’atul; Rahmawati, Ita; Bisari, Nia Aprilia; Juma’izah, Rizatul; Saputri, Maya Kurnia; Qodri, Hanif Fauzan; Ramadhani, M. Hanif; Koiriyah, Safinatul
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5377

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a vital sector in the Indonesian economy, but face challenges in competitiveness in the era of globalization. The lack of understanding by MSME actors regarding halal certification and marketing strategies is an obstacle in the development of their businesses. Halal certification not only increases Muslim consumer confidence but also opens up global market opportunities, while effective marketing strategies can expand market reach. KH University Community Service Team. A. Wahab Hasbullah (Unwaha) implemented an empowerment program in Ngusikan District, East Java, to overcome this problem. This program includes outreach on the importance of halal certification and marketing training, including digital marketing, marketplace management, branding and sales strategies. The Participatory Action Research (PAR) method is used to involve MSME actors in the process of problem identification, solution and implementation. Continuous assistance is also carried out through monitoring, evaluation and guidance with the Unwaha Halal Center. As a result, coached MSMEs show increased consumer confidence, wider market reach, and income growth. This program not only provides short-term solutions but also builds the capacity of MSMEs to compete in the domestic market, supporting inclusive and sustainable economic growth. Halal certification and effective marketing strategies have proven to be an important foundation for supporting the sustainability of MSMEs in a market that is currently facing global competition.  
Co-Authors Bisari, Nia Aprilia Fadhli, Khotim Hairul Anwar, Hairul Ita Rahmawati, Ita Juma’izah, Rizatul khusnul khotimah Koiriyah, Safinatul Meishanti, Ospa Pea Yuanita Muyassaroh, Evi Mayanti Qodri, Hanif Fauzan Raden Mohamad Herdian Bhakti Ramadhani, M. Hanif Saputri, Maya Kurnia Suci Prihatiningtyas Ulla, Latifatul Umsa, Ani Yufida Yuliani, Sita Fitri