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All Journal International Journal of Multidisciplinary Approach Research and Science SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Lee, Jess
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Social Sciences

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The role and involvement of NGOs in activities related to humanitarian issues in Palestine al-Modallal, Isra; Bahar, Ahmad; Lee, Jess
International Journal of Multidisciplinary Approach Research and Science Том 1 № 01 (2023): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v1i01.26

Abstract

The colonialism and tyranny of the Palestinian people after the silence of the large-scale countries and the limited support of the Palestinian National Authority or the rather westernized capacity of the people, the presence of various types of non-governmental organizations or non-governmental organizations (NGOs) carries out humanitarian assistance activities for vulnerable groups. This. The main objective of this research is to recognize the nature of humanity and the contribution of Malaysian Humanitarian NGOs to the Palestinian Humanitarian issue. Based on a qualitative approach, a virtual meeting was held with three members of the Safe Palestine NGO. The selection of this NGO was based on special assistance to the Palestinians and active involvement since the establishment of the organization. The study shows that there are various forms of assistance for humanity, Safe Palestine, through projects involving the economic, educational, social, health, agricultural, and infrastructure sectors that have successfully contributed to the health of people in the world. Active involvement through activities in Malaysia has made awareness of the Palestinian issue among the Malaysian community. However, Safe Palestine projects and activities are considered to be religious. The essence of the Palestinian issue is equated as humanism and not religion solely so that all ethnic groups, regardless of religious background, can go hand in hand in refuting Israel's misanthropy.
PENGARUH CELEBRITY ENDORSER DAN IKLAN TERHADAP MINAT BELI KONSUMEN E-COMMERCE LAZADA PADA MASYARAKAT KOTA BATAM Lee, Jess; Pitri Nainggolan, Nora
SCIENTIA JOURNAL Vol 4 No 5 (2022): Volume 4 Nomor 5 2022
Publisher : LPPM Universitas Putera Batam

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Abstract

This study aims to determine and analyze the influence of celebrity endorsers and advertisements on the buying interest of Lazada e-commerce consumers in the Batam city community. In this study, there is an analytical method using quantitative analysis and analytical tools to obtain data by distributing questionnaires. In this study, a sample size of 100 respondents was analyzed to answer each questionnaire statement that had been distributed to obtain data. The data that has been obtained from distributing questionnaires is analyzed with the help of a tool, namely SPSS (Statistical Package for the Social Sciences) version 25 for multiple linear regression analysis and hypothesis testing with the aim of finding the effect of celebrity endorsers and advertisements on Lazada e-commerce consumer buying interest in the community. Batam city. The results of the t-test show that the celebrity endorser variable is 3.107>1.98472 with sig 0.002<0.05 proving that celebrity endorser has a positive and significant effect on buying interest, advertising 3.235>1.98472 with sig 0.002<0.05 proves that advertising has a positive and significant effect on buying interest. While the results of the F test show the fcount value of 24.834> 3.09 with sig 0.000 <0.05 proving that the variable (X1) celebrity endorser and variable (X2) advertising simultaneously have a positive and significant effect on the variable (Y) buying interest.
PENGARUH CELEBRITY ENDORSER DAN IKLAN TERHADAP MINAT BELI KONSUMEN E-COMMERCE LAZADA PADA MASYARAKAT KOTA BATAM Lee, Jess; Pitri Nainggolan, Nora
SCIENTIA JOURNAL Vol 4 No 6 (2022): Volume 4 Nomor 6 2022
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the influence of celebrity endorsers andadvertisements on the buying interest of Lazada e-commerce consumers in the Batam citycommunity. In this study, there is an analytical method using quantitative analysis andanalytical tools to obtain data by distributing questionnaires. In this study, a sample size of100 respondents was analyzed to answer each questionnaire statement that had beendistributed to obtain data. The data that has been obtained from distributing questionnairesis analyzed with the help of a tool, namely SPSS (Statistical Package for the SocialSciences) version 25 for multiple linear regression analysis and hypothesis testing with theaim of finding the effect of celebrity endorsers and advertisements on Lazada e-commerceconsumer buying interest in the community. Batam city. The results of the t-test show thatthe celebrity endorser variable is 3.107>1.98472 with sig 0.002<0.05 proving that celebrityendorser has a positive and significant effect on buying interest, advertising3.235>1.98472 with sig 0.002<0.05 proves that advertising has a positive and significanteffect on buying interest. While the results of the F test show the fcount value of 24.834>3.09 with sig 0.000 <0.05 proving that the variable (X1) celebrity endorser and variable(X2) advertising simultaneously have a positive and significant effect on the variable (Y)buying interest.
Co-Authors al-Modallal, Isra Bahar, Ahmad Pitri Nainggolan, Nora