Article Per Year (5 Year)
p-Index From 2021 - 2026
1.288
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Applied Accounting And Business (JAAB) Jurnal Abdimas Ekonomi Terapan
Azizah, Nurifa Laksmitasari
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Mantik

 1 
Exploring the drivers of impulsive buying in e-commerce: the role of hedonic motivation, shopping lifestyle, and positive emotions as mediation Azizah, Nurifa Laksmitasari; Fauzi, Muhammad
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5461

Abstract

All forms of products sold on E-commerce have their own risks in the form of goods that do not match the wishes of the community, slow delivery and lack of buyer response. Behind all that, fashion products on e-commerce are always in demand by consumers. Thus, fashion becomes a product that is in great demand in Indonesia, and therefore the purpose of this research is as a recommendation for retail behavior in e-commerce to start a fashion business, because Indonesian society has the character of impulse buying with the principles of hedonic motivation and shooping lifestyle in fashion products. Research data uses primary data. The research population chosen was consumers who impulsively bought fashion products in e-commerce, with a sample of 140 respondents in this study. The results obtained by this research are hedonic motivation, shopping lifestyle and positive emotions which have a positive and significant relationship to impulsive buying. Meanwhile, positive emotions themselves are also influenced positively and significantly by hedonic motivation and shopping lifestyle. The mediation results from positive emotions provide a significant relationship between the influence of hedonic motivation and shopping lifestyle on impulsive buying
The role of telepresence as the basis of impulsive buying on e-commerce platforms Pratiwi, Hasna Widya; Azizah, Nurifa Laksmitasari
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6767

Abstract

Telepresence is a concept currently popular among marketers and buyers in the current era. However, it is also possible that telepresence has shortcomings, including technical limitations, limited content, and content that is deemed inappropriate. Another problem arises from consumers, for example, many consumers still cannot interpret the concept of telepresence. This study aims to analyze the relationship between variables consisting of telepresence, shopping orientation, trust, enjoyment, and impulsive buying. This study meets the criteria of causality-based explanatory research. The sampling technique for this study was taken incidentally, totaling 200 respondents. This study uses primary data directly from respondents who answered a questionnaire via Google Form. Statistical testing of this study will be conducted using smart-PLS. The results of this study indicate a positive and significant relationship between telepresence and shopping orientation, trust, and enjoyment. Furthermore, there is a positive and significant relationship between trust and impulsive buying, while shopping orientation and trust have a positive but insignificant relationship to impulsive buying. This study encourages e-commerce platforms to innovate further in telepresence use. Future research should compare impulsive buying across platforms, as user responses and engagement may vary.
Co-Authors Bambang Wahyudi Dewi, Milatina Laksmita Fiddina, Qori' Afiata Kurnia Patmasari, Eka Nanang Apriliyanto Nurwijayanti Parasdya Pandhu Andanawarih Pratiwi, Hasna Widya Ridhasyah, Rizki Shofiatul Mila Siti Abdillah Nurhidayah Windya Harieska Pramujati