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All Journal Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Studi Manajemen Bisnis BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Perspective Humanities and Social Sciences
Wismar'ein, Dian
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN MOTIVASI BERWIRAUSAHA TERHADAP MINAT BERWIRAUSAHA DENGAN SELF EFFICACY SEBAGAI VARIABEL INTERVENING PADA SISWA SMK NEGERI 1 PATI Sulistiowati, Linda Ayuk; Indaryani, Mamik; Wismar'ein, Dian
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 8, No 1 (2024): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v8i1.9425

Abstract

 ABSTRACTThis study aims to analyze the effect of entrepreneurship knowledge and entrepreneurial motivation on entrepreneurial interest with self-efficacy as an intervening variable in students of SMK Negeri 1 Pati. The population of this study amounted to 976 students and female students of SMK Negeri 1 Pati and the number of samples studied was 120 students using purposive sampling method, and the data were processed using AMOS 24. The results of this study indicate that there is a positive and significant influence between entrepreneurial knowledge variables on entrepreneurial interest. There is a negative but insignificant influence between entrepreneurial motivation variables on entrepreneurial interest. There is a positive and significant influence between self efficacy variables on entrepreneurial interest. There is a positive and significant influence between the variables of entrepreneurial knowledge and entrepreneurial motivation on self-efficacy. Keywords: Entrepreneurial knowledge, Entrepreneurial motivation, Entrepreneurial interest, Self Efficacy.
Is Consumer Trust Able to Intervening in Purchasing Decisions VJO Café and Bistro Sa’adah, Nailis; Lusianti, Dina; Wismar'ein, Dian
Jurnal Studi Manajemen Bisnis Vol 4, No 2 (2024): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v4i2.12999

Abstract

This research aims to determine the influence of online customer reviews and brand image on purchasing decisions with consumer trust as an intervening variable at VJO Café and Bistro. The population in this study were customers of VJO Café and Bistro Kudus. The sample consisted of 120 respondents. Data analysis uses Structural Equation Modeling. The research results show that online customer reviews have a positive and significant effect on consumer trust, brand image has a positive and significant effect on consumer trust, online customer reviews have a positive and significant effect on purchasing decisions, brand image has a positive and insignificant effect on purchasing decisions, consumer trust has an effect positive and significant on purchasing decisions. Consumer trust can be a mediating variable in the relationship between online customer reviews and purchasing decisions, and consumer trust can be a mediating variable in the relationship between brand image and purchasing decisions. 
ANALISIS PENGARUH DUKUNGAN SELEBRITI, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERFCAYAAN KONSUMEN (STUDI PADA KONSUMEN KLINIK LARISSA AESTHETIC CENTER SEMARANG) Fauziah, Syifa; Sutono, Sutono; Wismar'ein, Dian
Jurnal Studi Manajemen Bisnis Vol 5, No 1 (2025): Jurnal Studi Manajemen Bisnis
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/jsmb.v5i1.14220

Abstract

The purpose of this study was to determine whether celebrity endorsements, brand image and product quality affect consumer trust and consumer trust affect purchasing decisions. The object of this research is the consumers of the Larissa Aesthetic Center Semarang. This research was conducted by distributing questionnaires to 150 respondents with a purposive sampling technique, in which the researcher determined certain criteria to select consumers who would be used as respondents. These criteria make not all consumers of the Semarang Larissa Aesthetic Center able to be respondents in this study. The data analysis method uses Structural Equation Modeling (SEM) with a confirmation approach and uses the AMOS program. The results of the analysis in te study are as follows: (1) celebrity support had a negative and significant effect on consumer trust. (2) brand image has a positive but not significant effect on consumer trust (3) product quality has a negative but not significant effect on consumer confidence (4) celebrity endorsement has a positive and significant effect on purchasing decisions (5) brand image has a positive and significant effect on purchasing decisions (6) product quality has a positive and significant effect on purchasing decisions (7) consumer trust has a negative but not significant effect on purchasing decisions.
Pengaruh Kualitas Pelayanan Islami, Atribut Produk dan Religiusitas terhadap Kepuasan dan Loyalitas Nasabah Pada Bank Syariah Indonesia Cabang Kudus Sutono, Sutono; Wismar'ein, Dian; Fitri, Nadila
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 9, No 1 (2024): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v9i1.3421

Abstract

The purpose of this study was to determine whether islamic service quality, product attributes and religiosity influence customer satisfaction and loyalty. The objects of this research are customers of Bank Syariah Indonesia Kudus Branch. This research was carried out by distributing questionnaires to 174 respondents using a purposive sampling technique, namely the researcher determined certain criteria to select consumers who would become respondents. The data analysis method uses SEM- AMOS v.24. Based on the results of this research, it shows that Islamic Service Quality has a positive and significant effect on customer satisfaction. Product attributes have a positive and significant effect on customer satisfaction. Religiosity has a negative and insignificant effect on customer satisfaction. Service quality has a positive and significant effect on customer loyalty. Product attributes have a positive and significant effect on customer loyalty. Religiosity has a negative and insignificant effect on customer loyalty. Satisfaction has a positive and significant effect on customer loyalty
The Influence of E-Service Quality, Brand Image, Security and Electronic Word Of Mouth (E-WOM) on Customer Loyalty at E-Commerce Blibli.Com in Jepara Regency Arumsari, Nurul Rizka; Farizal Ikhsan, Muhammad; Wismar'ein, Dian
Perspective Humanities and Social Sciences Vol. 1 No. 1 (2025): PHSS
Publisher : Institut Karya Mulia Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of e-service quality, brand image, security and electronic word of mouth (E-WOM) on customer loyalty on E-Commerce Blibli.com in Jepara Regency. The research method used in this study uses quantitative research methods. The sample used in this study were E-Commerce Blibli.com customers in Jepara Regency as many as 125 respondents using purposive sampling techniques. The data collection method used a questionnaire. The data analysis method used SPSS software version 25. The results of the study showed that e-service quality had a positive and significant effect on customer loyalty, brand image had a positive and significant effect on customer loyalty, security had a positive and significant effect on customer loyalty, electronic word of mouth (E-WOM) had a positive and significant effect on customer loyalty and e-service quality , brand image , security and electronic word of mouth (E-WOM) had a positive and significant effect on customer loyalty simultaneously.
Co-Authors Arumsari, Nurul Rizka Dina Lusianti Farizal Ikhsan, Muhammad Fitri, Nadila Mamik Indaryani Sa’adah, Nailis Sulistiowati, Linda Ayuk Sutono Sutono Syifa Fauziah