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The media relations of Universitas Ahmad Dahlan Yogyakarta in maintaining image during the COVID-19 Pandemic: (Case study of UAD media relations in 2021) Pratiwi, Nadia; Anisa Sari, Eka
COMMICAST Vol. 4 No. 3 (2023): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i3.9064

The COVID-19 pandemic in 2021 has affected the education in Indonesia, including the institution of Universitas Ahmad Dahlan (UAD) Yogyakarta. The existence of educational institutions requires existence to gain the trust of the community. Public relations become an element that plays a role. During the COVID-19 pandemic, the use of media helps the public in obtaining and conveying information, including media coverage. Therefore, it is important for university public relations to have a good relationship with the media, considering that the media is a source of information providers. This study aims to determine the implementation of media relations carried out by UAD Public Relations in maintaining its image during the COVID-19 pandemic in 2021. The goal is to know and understand the implementation of media relations applied, starting from the research stage, preparation, communicating a program, and evaluations. This research method uses a qualitative with a case study approach and was analyzed using John E. Marston's R-A-C-E Formula. Based on data, at the research stage the implementation is not maximized, so that offline activities have no substitute activities. At the action stage, media relations activities include preparation of public relations writing skills, release materials, and advertising publication materials. Stages of communication conducting media relations activities, namely making press releases and advertising publications. In addition, to build a good relationship with the media, UAD Public Relations maintains personal contact with media partners, provides souvenirs, and Feast Day gifts. Finally, at the evaluation stage, UAD Public Relations monitors publications and program evaluation.

Strategy for increasing Public Speaking skills through the News Anchor method: (Evaluative study in the Literacy Class at SMA Muhammadiyah 3 Yogyakarta) Anisa Sari, Eka; Salsabela, Kamilla
COMMICAST Vol. 5 No. 1 (2024): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i1.10100

Public speaking skills are a competitive value, which is useful, and they will become an important aspect for teenagers facing the competitive world of work in the future. The additional skills are communication skills, confidence, and learning skills that can be useful for developing soft skills using the news anchor method through the SMA Muhammadiyah 3 Yogyakarta literacy class. These skills are given to students in literacy classes. This activity aims to train public speaking skills and recognize one's potential by identifying rhetorical skills and confidence in appearing in public. This article aims to find strategies for improving public speaking skills through the news Anchor method with direct field studies from the author in the literacy class at SMA Muhammadiyah 3 Yogyakarta. This writing uses qualitative descriptive research methods based on Aristotle's Rhetorical Theory. The results of this research are that the application of this learning media provides benefits for students in developing communication skills, courage to speak, techniques for conveying news well, as well as providing experience as a news anchor as a whole, both in terms of attitudes, knowledge and complete skills. This learning is good for developing students at SMA Muhammadiyah 3 Yogyakarta and allowing them to face opportunities and challenges in a competitive era like today. Improving public speaking skills through the news anchor method, including the following aspects: body language, tone of voice, or aspects of vocal processing including articulation, intonation, tempo, pauses, visual cues, or using visual cues in this case through the visual medium of a camera supported by the aspect of will to achieve ability in terms of increasing public speaking capacity using the news anchor method, it is supported by the element of willingness to gain the ability to increase public speaking capacity using the news anchor method.

Communication planning clean drug program at village level : (Case study of BNN Bantul Regency) Anisa Sari, Eka; Wijanarko, Ari Wijanarko
COMMICAST Vol. 5 No. 2 (2024): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i2.10521

Narcotics cases are complex problems related to legal, state security, health, economic and social issues. In 2022 Bantul Regency had 104 cases and became the second highest area prone to narcotics. In 2023 there was an increase to 129 cases. The drug-free village program aims to create a safe, comfortable, and peaceful situation in the village community. The study aims to find out the communication planning of the National Narcotics Board of Bantul Regency through Desa Bersinar (Drug-Free Village) in implementing the Drug Abuse Eradication and Illicit Trafficking Prevention program. This research uses an interpretive paradigm with a qualitative descriptive approach. Then the approach of the P-D-C-A (Plan-Do-Check-Action) stages of Strategic Management. The implementation of the shining village program has been running for 1 year, starting in January 2023. However, the implementation has not been optimal, such as budget planning for 2023 has not been budgeted, passive participation from the community in Shining Village activities, and the absence of effective communication between working groups, so that the use of communication media is still not optimal. The Plan and Do stages are very prominent, while the Check and Action stages are less prominent due to ineffective communication. A strategy is needed to develop all stages of effective communication. Then there is a need for additional outdoor communication media, such as pamphlets, posters, billboards, and banners at several points. As well as conducting Community-Based Intervention surveys every month so that evaluation and follow-up are running.

The utilization of Instagram social media on @kalis.mardiasih accounts as a means of campaign regarding gender equality in Women Mawadda, Safira; Anisa Sari, Eka
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.11875

The research entitled The Utilization of Instagram Social Media on @kalis.mardiasih accounts as a Means of Campaign Regarding Gender Equality in Women uses campaign theory using the Campaign Component Model. This study aims to find out the use of Instagram @kalismardiasih with several parts, namely campaign actors, campaign messages, campaign media channels, campaign effects, campaign feedback, and campaign disruptions that occur on Instagram accounts @kalismardiasih related to campaigns carried out regarding Gender Equality. Research on gender equality in the modern era is essential because it helps to understand the problems of gender inequality that continue to arise in society and drives social change towards justice and equality for all genders in various aspects of life. The research uses a descriptive qualitative method with data collection techniques using unstructured interviews, observations, and documentation. The results of this study found that in the Instagram account, @kalismardiasih, used as a campaign media related to the issue of feminism, one of which is gender equality, the campaign message on Instagram is packaged attractively and diversely so that it is easier to digest. In contrast, the campaign channel utilizes various Instagram features. The campaign's success raised awareness about the importance of gender equality in women, with feedback that many women said and felt represented by the campaign on the @kalismardiasih account; there was rejection and criticism from those who disagreed with the campaign she was doing.

SILENCE VOICES AND CULTURIZED MYTHS: ORIENTALIST READINGS OF JOSEPH CONRAD'S LORD JIM: Suara-suara yang Dibungkam dan Mitos yang Membudaya: Pembacaan Orientalis terhadap Lord Jim karya Joseph Conrad Wajiran, Wajiran; Sumarlan, Iman; Anisa Sari, Eka
BASIS (Bahasa dan Sastra Inggris) Vol 12 No 2 (2025): JOURNAL BASIS UPB
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/basisupb.v12i2.10014

This study aims to critically examine Joseph Conrad’s Lord Jim through the lens of Edward Said’s theory of Orientalism, focusing on how the novel represents the East as subordinate to Western ideological and moral authority. Employing a qualitative literary analysis, this research explores narrative structure, characterization, and setting to reveal how the novel systematically marginalizes Eastern voices and constructs the East as a passive backdrop for the psychological and moral journey of the Western protagonist, Jim. Key findings show that the Indigenous characters in Patusan are denied subjectivity and interiority, their perspectives filtered entirely through the Western narrator, Marlow. The narrative elevates Jim to a position of moral superiority and leadership, reinforcing colonial myths of the “white savior” and the supposed dependency of Eastern societies on Western governance. The absence of Eastern perspectives in the novel underscores the epistemological dominance of the West, making Lord Jim not a true intercultural dialogue, but a monologue that serves Western self-definition. The study concludes that Conrad’s novel, despite its literary complexity, perpetuates Orientalist discourse by silencing the East and reinforcing hierarchical binaries between the West and the non-West. Future research is encouraged to compare such colonial narratives with postcolonial works that reclaim indigenous voices.

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