Article Per Year (5 Year)
p-Index From 2021 - 2026
2.133
P-Index
This Author published in this journals
All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Agribisnis JUDICIOUS: Journal of Management Jurnal Ilmiah Agribios Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan KANGMAS: Karya Scientific Community Service is a journal JURNAL SAUDAGAR INDONESIA Jurnal Bisnis Digital Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh
Furqansyah, M. Danil
Universitas Muhammadiyah Aceh
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Determinants of E-Commerce Adoption among MSMEs in Banda Aceh: An Analysis Based on the TOE-I Framework M. Danil Furqansyah; Agusnawan Linu Ibrahim; Silvia Zahara
Jurnal AGRISEP JURNAL AGRISEP VOL. 25 NO. 02 2026 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.25.2.699-720

Abstract

This study aims to analyze the level of e-commerce adoption and its influencing factors among Micro, Small, and Medium Enterprises (MSMEs) in Banda Aceh City by developing a structural model based on the TOEI framework (Technological, Organizational, Environmental, and Individual factors). Despite the high potential for digitalization in the MSME sector, the level of e-commerce adoption in the region remains moderate. A quantitative approach was employed, involving a survey of 100 MSMEs selected through probability sampling. The data were analyzed using descriptive statistics and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that e-commerce adoption among MSMEs falls into the moderate category, with perceived benefits rated high, while the usage process and usage constraints are also categorized as moderate. The structural model reveals that technological factors (β = 0.508; p < 0.001) and individual factors (β = 0.251; p < 0.05) significantly influence e-commerce adoption, whereas organizational and environmental factors do not exhibit a significant effect. The model demonstrates strong explanatory power, with an R² value of 0.811, indicating that 81.1% of the variance in e-commerce adoption is explained by the four factors. These findings underscore the importance of technological readiness and individual digital competencies in driving the digital transformation of MSMEs. Policy implications include enhancing digital literacy, expanding access to technological infrastructure, and fostering multi-stakeholder collaboration to accelerate inclusive e-commerce adoption.
Co-Authors Ade Elvi Rahma Ade Elvi Rahmah Ade Elvi Rahmah Agusnawan Linu Ibrahim Arami, Iwan Cut Nanda Amalia Fani Sartika Hamdi, Iswar Ibrahim, Agusnawan Linu Nurulia Dimitha Nurulia Dimitha Nurulia Dimitha Rahmah, Ade Elvi Silvia Zahara Silvia Zahara Zahara, Silvia Zennit Shand, Selly