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All Journal Jurnal Scientia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB)
Rulia , Rulia
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Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY ON PATIENT LOYALTY AT BUNDA LIWA MOTHER AND CHILD HOSPITAL IN WEST LAMPUNG Paramartha, Vip; Rulia , Rulia; Pratama Duarsa, Habibi Adhi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.945

Abstract

Patient loyalty is an important factor that hospitals need to remain able to survive amidst increasingly fierce competition. For this reason, it is important to analyze the factors that influence patient loyalty, one of which is service quality. This research aims to evaluate the influence of various factors such as tangibility, responsiveness, assurance, empathy, and reliability on patient loyalty, exploring both their individual and combined effects. The theoretical framework guiding this study is based on principles of hospital management. Using a descriptive and verification analysis approach, quantitative data was collected through questionnaires distributed to 72 participants, selected through accidental sampling. Data analysis employed multiple linear regression analysis conducted with SPSS 26 software. The results of the descriptive analysis revealed that TERRA at RSIA Bunda Liwa West Lampung was rated as good to excellent, with average scores for Tangible (4.35), Empathy (4.25), Responsiveness (4.28), Reliability (4.28), and Assurance (4.45). Patient Loyalty (4.30). The verification analysis demonstrated a significant and positive correlation between tangibility, empathy, responsiveness, reliability, assurance and patient loyalty when considered individually. Moreover, when considered collectively, these factors were found to collectively exert a positive and significant impact on patient loyalty.
The Influence Of Service Quality On Patient Satisfaction At Sukahaji Majalengka Health Center Maryani Thiolisda Simanjuntak; Farida Yuliaty; Rulia , Rulia
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

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Abstract

Puskesmas, as a health service institution, aims to pay attention to the promotion and prevention of disease, as well as individual health services at the initial level, is a center for community health development which has the responsibility to care for public health in the area under its responsibility, and is important for ensuring patient satisfaction. can influence subsequent behavior in using these health services, while the quality of health services needs to be improved to meet standards by utilizing resources efficiently, effectively within the limits of the Government and community's capabilities, so as to create service user satisfaction which forms a harmonious relationship between service providers and customers. The lack of health facilities, including adequate medical equipment, as well as delays in services due to a shortage of medical personnel, have resulted in decreased patient satisfaction at the Sukahaji Community Health Center, Majalengka Regency. The aim of this research is to examine and analyze service quality and patient satisfaction as well as the influence of the relationship between these variables at the Sukahaji Community Health Center. The research method used is a quantitative method with multiple linear analysis. Service quality variables, including Tangible, Empathy, Reliability, Responsiveness, and Assurance, received high ratings, as did patient satisfaction. Tangible, Reliability, and Assurance have a positive and significant influence on patient satisfaction, while Empathy and Responsiveness have a positive but not significant influence. Overall, the high quality of service collectively contributes to patient satisfaction at the Sukahaji Community Health Center, Majalengka.
Co-Authors Farida Yuliaty Maryani Thiolisda Simanjuntak Paramartha, Vip Pratama Duarsa, Habibi Adhi