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ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY ON PATIENT LOYALTY AT BUNDA LIWA MOTHER AND CHILD HOSPITAL IN WEST LAMPUNG Paramartha, Vip; Rulia , Rulia; Pratama Duarsa, Habibi Adhi
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.945

Abstract

Patient loyalty is an important factor that hospitals need to remain able to survive amidst increasingly fierce competition. For this reason, it is important to analyze the factors that influence patient loyalty, one of which is service quality. This research aims to evaluate the influence of various factors such as tangibility, responsiveness, assurance, empathy, and reliability on patient loyalty, exploring both their individual and combined effects. The theoretical framework guiding this study is based on principles of hospital management. Using a descriptive and verification analysis approach, quantitative data was collected through questionnaires distributed to 72 participants, selected through accidental sampling. Data analysis employed multiple linear regression analysis conducted with SPSS 26 software. The results of the descriptive analysis revealed that TERRA at RSIA Bunda Liwa West Lampung was rated as good to excellent, with average scores for Tangible (4.35), Empathy (4.25), Responsiveness (4.28), Reliability (4.28), and Assurance (4.45). Patient Loyalty (4.30). The verification analysis demonstrated a significant and positive correlation between tangibility, empathy, responsiveness, reliability, assurance and patient loyalty when considered individually. Moreover, when considered collectively, these factors were found to collectively exert a positive and significant impact on patient loyalty.
Analisis Keuangan dan Sumber Daya Manusia terhadap Efisiensi Blud di Puskesmas Mantup Shidayatri, Herwidhiyah; Kadarisman, Sumeidi; Yuliaty, Farida; Paramartha, Vip; Rulia, Rulia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2545

Abstract

The implementation of the Regional Public Service Agency (BLUD) in community health centers provides high flexibility, accelerates response time to meet community needs in the field of health services, and becomes an institution that best understands these dynamics. This study aims to analyze the development of community health center management, especially in the aspects of financial governance and human resources. Financial analysis is carried out based on Liquidity, Solvency, and Profitability indicators, while the HR aspect is analyzed through productivity and the number of HR at the Mantup Community Health Center, Lamongan Regency, East Java Province, using financial and HR data from 2015 to 2024. The results of the analysis show that the implementation of BLUD Financial Management (PPK) has increased in trend, while from the HR side, Mantup Community Health Center does not require a significant increase in the number of HR for BLUD. Overall, there is a simultaneous influence between the PPK BLUD financial and HR perspectives on technical efficiency at the Mantup Community Health Center, except in terms of productivity.