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THE EFFECT OF SALES PROMOTION ON BUYING INTEREST IN E-COMMERCE SHOPEE WITH TRUST AS INTERVENING VARIABLE Eka Mayastika Sinaga
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

This study aims to determine the effect of sales promotion on buying interest with trust as an intervening variable. Data was collected by giving questionnaires to 80 students as respondents. The data analysis technique used is multiple linear regression analysis and path analysis . Testing the first hypothesis, it can be seen that tcount (2.580) > ttable (1.994), as well as the significance value of 0.01 <0.05, it can be concluded that the first hypothesis is accepted, meaning that the promotion variable (X) has a positive and significant effect on trust (Z). (2) Testing the second hypothesis, it can be seen that tcount (1.451) < ttable (1.994), and the significance value is 0.15 > 0.05, it can be concluded that the second hypothesis is rejected, meaning that promotion (X) has no positive and insignificant effect on buying interest (Y). (3) Testing the second hypothesis, it can be seen that tcount (3.575) > ttable (1.994), and the significance value is 0.00 <0.05, it can be concluded that the third hypothesis is accepted, meaning that trust (Z) has a positive and significant effect on buying interest. (Y). (4) Path analysis test shows the direct effect of variable X on variable Y of 0.163. Meanwhile, the indirect effect through the Z variable is 0.299 x 0.402 = 0.120. From the calculation results obtained, the indirect effect through the Z variable is smaller than the direct effect on the Y variable.

THE EFFECT OF WORKLOAD AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE OF PT JASAMARGA KUALANAMU – TEBING TINGGI ROUTE Putri Agustini Lubis; Rahmah Aina Az Zahra; Eka Mayastika Sinaga; Willy Cahyadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.2730

This study aims to determine how the workload and work motivation affect the performance of employees of PT Jasamarga Segment Kualanamu - Tebing Tinggi both partially and simultaneously. The approach of this study is associative. The population is all employees of PT Jasamarga Segment Kualanamu - Tebing Tinggi and the sample is 35 employees of PT Jasamarga Segment Kualanamu - Tebing Tinggi. The data collection technique in this study uses a questionnaire technique. The data analysis technique in this study uses Multiple Linear Regression Analysis Test, Hypothesis Test (t Test and F Test), and Coefficient of Determination. Data processing in this study uses SPSS (Statistical Package for the Social Sciences) software version 29.00. Partially there is a positive and significant effect between workload on employee performance of PT Jasamarga Segment Kualanamu - Tebing Tinggi. Partially there is a positive and significant effect between work motivation on employee performance of PT Jasamarga Segment Kualanamu - Tebing Tinggi. Simultaneously there is a positive and significant effect between workload and work motivation on employee performance of PT Jasamarga Segment Kualanamu - Tebing Tinggi.

THE INFLUENCE OF OCCUPATIONAL SAFETY AND HEALTH ON JOB SATISFACTION OF EMPLOYEES OF THE PORT MASTER AND PORT AUTHORITY OFFICE CLASS III KUALA TANJUNG Etika Sri Mardiandani; Agus Triyanda Sinaga; Eka Mayastika Sinaga; Willy Cahyadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3497

This study aims to determine the effect of occupational safety and health on employee job satisfaction at the Office of the Harbourmaster and Port Authority Class III Kuala Tanjung. The population in this study consisted of 57 employees. The data analysis techniques used include classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis to measure the effect of independent variables on the dependent variable, and hypothesis testing through t-test and F-test. The results showed that partially, occupational safety has a significant effect on employee job satisfaction. Likewise, occupational health also has a significant effect on job satisfaction. Simultaneously, occupational safety and health have a significant effect on employee job satisfaction at the Office of the Harbourmaster and Port Authority Class III Kuala Tanjung. These findings highlight the importance of implementing proper occupational safety and health standards to enhance employee satisfaction.

THE EFFECT OF SALES PROMOTION ON BUYING INTEREST IN E-COMMERCE SHOPEE WITH TRUST AS INTERVENING VARIABLE Eka Mayastika Sinaga
International Journal of Economics (IJEC) Vol. 1 No. 1 (2022): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i1.112

This study aims to determine the effect of sales promotion on buying interest with trust as an intervening variable. Data was collected by giving questionnaires to 80 students as respondents. The data analysis technique used is multiple linear regression analysis and path analysis . Testing the first hypothesis, it can be seen that tcount (2.580) > ttable (1.994), as well as the significance value of 0.01 <0.05, it can be concluded that the first hypothesis is accepted, meaning that the promotion variable (X) has a positive and significant effect on trust (Z). (2) Testing the second hypothesis, it can be seen that tcount (1.451) < ttable (1.994), and the significance value is 0.15 > 0.05, it can be concluded that the second hypothesis is rejected, meaning that promotion (X) has no positive and insignificant effect on buying interest (Y). (3) Testing the second hypothesis, it can be seen that tcount (3.575) > ttable (1.994), and the significance value is 0.00 <0.05, it can be concluded that the third hypothesis is accepted, meaning that trust (Z) has a positive and significant effect on buying interest. (Y). (4) Path analysis test shows the direct effect of variable X on variable Y of 0.163. Meanwhile, the indirect effect through the Z variable is 0.299 x 0.402 = 0.120. From the calculation results obtained, the indirect effect through the Z variable is smaller than the direct effect on the Y variable.

THE EFFECT OF COMPENSATION ON JOB SATISFACTION WITH WORK MOTIVATION AS AN INTERVENING VARIABLE (Case Study at PT. Tiga Mutiara Nusantara Molding Section in Dolok Merawan District) Eka Mayastika Sinaga; Christin Natalia Sianipar; Ranti Dwi Putri Saragih
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1008

Based on the results of research and discussion regarding the effect of compensation on job satisfaction with work motivation as an intervening variable "at PT. Tiga Mutiara Nusantara Molding Section in Kec. Dolok Merawan, it can be concluded that: Based on the results of the analysis of hypothesis 1, it can be concluded that the first hypothesis is accepted, meaning that the compensation variable (X) influences the work motivation variable (Z). This reflects that the greater the compensation given by PT. Tiga Mutiara Nusantara will be more motivated by employees at work. Based on the results of the analysis of hypothesis 2 it can be concluded that it can be concluded that the second hypothesis is accepted, meaning that the Compensation variable (X) influences the Job Satisfaction variable (Y). This can be interpreted that the higher the compensation given, the more satisfied employees will be. Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is accepted, meaning that the variable Work Motivation (Z) affects the variable Job Satisfaction (Y). This reflects that if employees are motivated to eat, employees will be more satisfied at work. Based on the results of the analysis of hypothesis 4, it shows the direct influence of the Compensation variable (X) on the Job Satisfaction variable (Y). While the indirect effect is through the variable Work Motivation (Z). the indirect effect through the Work Motivation variable (Z) is smaller than the direct effect on the Job Satisfaction variable (Y).

Pengaruh Relationship Marketing dan Suasana Cafe Terhadap Loyalitas Pelanggan Aloka Kopi Kota Tebing Tinggi dengan Kepuasan Sebagai Variabel Intervening Nur Aisyah Auliya; Desi Safitri Ani; Eka Mayastika Sinaga; Limega Chandrasa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4368

This study aims to determine the effect of Relationship Marketing and Cafe Atmosphere on Customer Loyalty of Aloka Kopi Tebing Tinggi City with Satisfaction as an Intervening Variable. The research assistance method used is a quantitative method using Smart PLS to analyze data. The research population is customers who have visited more than once and the results obtained are 92 people for the research sample. The results of this study are Relationship Marketing has a positive effect on Customer Satisfaction. Cafe Atmosphere has no effect on Customer Satisfaction Relationship Marketing has a positive effect on Customer Loyalty. Cafe Atmosphere has a negative effect on Customer Loyalty. Customer Satisfaction has a positive effect on Customer Loyalty. Relationship Marketing has a positive effect on Customer Loyalty with Customer Satisfaction as an intervening variable. Cafe Atmosphere has a positive effect on Customer Loyalty with Customer Satisfaction as an intervening variable.

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