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p-Index From 2020 - 2025
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All Journal International Journal of Economics (IJEC)
Aditya Pradipta, Naura
Unknown Affiliation
Economics, Econometrics & Finance

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The Effect of Product Design and Digital Marketing on Buying Interest of TXT Boygroup Album Among K-pop Fans Generation Milennials and Z Aditya Pradipta, Naura; Zumrotul Fitriyah; Wilma Cordelia Izaak
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.538

Abstract

This study is aimed to determine the impact of the Product Design, Digital Marketing and Buying Interest on the album of the boygroup TXT among K-pop Fans. The population in this Research is K-pop fans generation millennials and z. The sample in this study used convenience sampling and found 117 respondents. The primary data collection method in this study uses a questionnaire in the form of a google form. The data analysis technique in this study uses PLS (Partial Least Square). The result of this study indicates that the variable of Design Product and Digital Marketing has a positive and significant influence on Interest Buying.
The Effect of Product Design and Digital Marketing on Buying Interest of TXT Boygroup Album Among K-pop Fans Generation Milennials and Z Aditya Pradipta, Naura; Zumrotul Fitriyah; Wilma Cordelia Izaak
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.538

Abstract

This study is aimed to determine the impact of the Product Design, Digital Marketing and Buying Interest on the album of the boygroup TXT among K-pop Fans. The population in this Research is K-pop fans generation millennials and z. The sample in this study used convenience sampling and found 117 respondents. The primary data collection method in this study uses a questionnaire in the form of a google form. The data analysis technique in this study uses PLS (Partial Least Square). The result of this study indicates that the variable of Design Product and Digital Marketing has a positive and significant influence on Interest Buying.
Co-Authors Wilma Cordelia Izaak Zumrotul Fitriyah