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All Journal Neo-Bis SEIKO : Journal of Management & Business Inovasi: Jurnal Ilmiah Ilmu Manajemen Budimas : Jurnal Pengabdian Masyarakat International Journal of Economics (IJEC) Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics and Management Sciences Journal of Ekonomics, Finance, and Management Studies Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Zumrotul Fitriyah
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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EFEKTIVITAS STRATEGI PENYESUAIAN MAHASISWA BARU PADA PROSES PEMBELAJARAN DI PERGURUAN TINGGI. (STUDI PADA UPN ”VETERAN” JAWA TIMUR) Mei Retno Adiwaty; Zumrotul Fitriyah
Neo-Bis Vol 9, No 1 (2015): JUNI
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v9i1.684

Abstract

Dunia pendidikan yang lebih kompetitif akan membuat sebuah universitas atau perguruan tinggi perlu memiliki keunggulan bersaing. Agar bias eksis dalam persaingan maka sudah seharusnya sebuah universitas bias memberikan berbagai fasilitas yang dapat mendukung proses belajar mengajar (proses pembelajaran). Sehingga mahasiswa dapat menyesuaikan dengan lingkungan belajar di perguruan tinggi. Tujuan dari penelitian ini adalah untuk menganalisis efektivitas dari strategi penyesuaian untuk mahasiswa baru dalam proses pembelajaran (learning process). Studi (penelitian) ini menggunakan data primer yang terkumpul dari mahasiswa baru yang mengikuti proses pembelajaran melalui kuesioner yang disebarkan kepada 146 mahasiswa baru di UPN “Veteran” Jawa Timur. Teknik analisis yang digunakan adalah PLS (partial least square) yang digunakan untuk menguji hipotesis.: Strategi penyesuaian yang lebih tepat akan membuat mahasiswa baru lebih baik dalam proses pembelajaran di perguruan tinggi. Uji kausalitas menunjukkan bahwa strategi coping memiliki pengaruh positip terhadap proses penyesuaian. Hasil penelitian ini menunjukkan bahwa emotional focus copying merupakan faktor yang paling besar pengaruhnya.  Artinya, bahwa mahasiswa perlu lebih berfokus pada faktor ini untuk menyelesaikan masalah penyesuaian diri mereka dengan proses pembelajaran di perguruan tinggi.
EFEKTIVITAS STRATEGI PENYESUAIAN MAHASISWA BARU PADA PROSES PEMBELAJARAN DI PERGURUAN TINGGI. (STUDI PADA UPN ”VETERAN” JAWA TIMUR) Mei Retno Adiwaty; Zumrotul Fitriyah
Neo-Bis Vol 9, No 2 (2015): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v9i2.1269

Abstract

The more competitive of education world, will make an university to have competitive adventage. In order to survive an university should be able to provide facilities that can support learning process. So that student can adjust to the environment.The aims of this study was to analyse the effectiveness of adjustment strategies for new student in the learning process. This study used primory data, collected from questionare, whith is distributed to 146 students UPN “Veteran” Jawa Timur. Technique analysis used PLS (parsial Least Square) which used to test the hypothesis : the more appropriate adjustment strategy, will make the better students learning process in higher education.The causality test showed that copying strategies has positive effect on adjustment process (accepted). This result showed indicator of emotional focus copying has the biggest loading factor. It means that students more dominant focused on emotional focus copying to solve their self adjustment
Pengaruh Lokasi dan Word of Mouth terhadap Keputusan Pembelian pada Dolan Kopi Surabaya Felicia Liswandany; Supriyono Supriyono; Zumrotul Fitriyah
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.1910

Abstract

Abstrak Tren konsumsi kopi saat ini semakin meningkat, mengakibatkan persaingan dalam industri kedai kopi menjadi sangat kompetitif dan perlu diimbangi melalui inovasi untuk meningkatkan keputusan konsumen dalam membeli suatu produk. Tujuan dari penelitian ini yaitu guna mengetahui adanya pengaruh dari lokasi dan word of mouth terhadap keputusan pembelian pada Dolan Kopi Surabaya. Metode yang digunakan pada penelitian ini adalah metode penelitian kuantitatif. Populasi pada penelitian ini yaitu konsumen yang pernah membeli di Dolan Kopi Surabaya. Metode pengambilan sampel menggunakan non probability sampling dengan teknik pengambilan responden melalui accidental sampling. Sampel yang diambil berjumlah 88 responden. Data yang digunakan yaitu data primer berupa data kuesioner hasil jawaban terhadap responden. Analisis data yang digunakan yaitu Partial Least Square (PLS). Berdasarkan dari hasil penelitian dikemukakan bahwa lokasi dan word of mouth memberikan kontribusi terhadap keputusan pembelian pada Dolan Kopi Surabaya Kata Kunci: Keputusan Pembelian; Lokasi; Word of Mouth, Abstract The current trend of coffee consumption is increasing, resulting in competition in the coffee shop industry being very competitive and needs to be balanced through innovation to improve consumer decisions in buying a product. The purpose of this study is to determine the influence of location and word of mouth on purchasing decisions at Dolan Kopi Surabaya. The method used in this study is a quantitative research method. The population in this study are consumers who have bought at Dolan Kopi Surabaya. The sampling method used non-probability sampling with the technique of taking respondents through accidental sampling. The sample taken amounted to 88 respondents. The data used is primary data in the form of questionnaire data from answers to respondents. Analysis of the data used is Partial Least Square (PLS). Based on the results of the study, it was stated that location and word of mouth contributed to purchasing decisions at Dolan Kopi Surabaya. Keywords: Location; Purchasing Decision; Word of Mouth
Pengaruh Brand Image dan Brand Trust melalui Kepuasan Konsumen Sebagai Variabel Intervening Terhadap Loyalitas Konsumen Konsumen Skincare MS Glow di Surabaya Nur Laila; Zumrotul Fitriyah
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2339

Abstract

Abstrak Tujuan penelitian ini adalah untuk menganalisis pengaruh brand image dan brand trust melalui kepuasan konsumen sebagai variabel intervening terhadap loyalitas konsumen. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi dari penelitian ini adalah konsumen yang pernah membeli dan menggunakan Skincare MS Glow yang berada di wiliayah Surabaya. Sampel penelitian ini menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 108 responden. Teknik analisis data yang digunakan adalah SEM berbasis komponen dengan menggunakan PLS dengan software SmartPLS 3.0. Hasil penelitian menunjukkan brand image memiliki pengaruh yang signifikan dan positif terhadap kepuasan konsumen, brand trust memiliki pengaryh yang tidak signifikan dan positif terhadap kepuasan konsumen, brand image memiliki pengaruh yang signifikan dan positif terhadap loyalitas konsumen, brand trust memiliki pengaruh yang signifikan dan positif terhadap loyalitas konsumen, kepuasan konsumen memiliki pengaruh yang signifikan dan positif terhadap loyalitas konsumen, brand image memiliki pengaruh positif dan tidak signifikan terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening, brand trust memiliki pengaruh positif dan tidak signifikan terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening. Kata Kunci: brand image; brand trust; kepuasan konsumen; loyalitas konsumen. Abstract The purpose of this study was to analyze the effect of brand image and brand trust through consumer satisfaction as an intervening variable towards consumer loyalty. The research method which used in this study is a quantitative method. The population of this study are consumers who have bought and used MS Glow Skincare in Surabaya. The sample of this study used a purposive sampling technique with a total sample of 108 respondents. The data analysis technique which used is the component-based SEM that using PLS with SmartPLS 3.0 software. The results show that brand image has a significant and positive effect on consumer satisfaction, brand trust has an insignificant and positive effect on consumer satisfaction, brand image has a significant and positive influence on consumer loyalty, brand trust has a significant and positive influence on loyalty. consumer satisfaction, consumer satisfaction has a significant and positive effect on consumer loyalty, brand image has a positive and insignificant effect on consumer loyalty through consumer satisfaction as an intervening variable, brand trust has a positive and insignificant effect on consumer loyalty through consumer satisfaction as an intervening variable. Keywords: brand image; brand trust; konsumen loyalty, konsumen satisfaction.
Pengaruh Citra Merek, Kualitas Produk terhadap Keputusan Pembelian Pembalut Wanita Merek Laurier di Surabaya Venita Restu Al’ Amin; Zumrotul Fitriyah
Inovasi Vol 10, No 1 (2023): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v10i1.p200-208.30420

Abstract

Beragamnya merek pembalut wanita di Indonesia tidak hanya memperketat persaingan antar perusahaan sejenis, tetapi juga membingungkan konsumen dalam membeli produk tersebut. Dalam penelitian ini penulis menganalisis pengaruh. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image dan kualitas produk terhadap keputusan pembelian Laurier di Surabaya. Lihat saja produk-produk Laurier yang merupakan brand ternama dan masuk dalam kategori Top Brand Index, namun mengalami perubahan setiap tahunnya. Penelitian menggunakan metode kuantitatif dengan menyebarkan kuesioner. Accidental sampling merupakan metode pengambilan sampel yang digunakan dalam penelitian ini, dimana jumlah responden sebanyak 88. Penelitian ini menemukan bahwa citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian produk.
Pengaruh Lokasi dan Fasilitas Terhadap Keputusan Berkunjung di Pantai Pasir Putih Tampora Kecamatan Banyuglugur Kabupten Situbondo Andika Eko Prasetio; Zumrotul Fitriyah
INOVASI Vol. 10 No. 2 (2023): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v10i2.p365-371.36116

Abstract

Indonesia is a country consisting of land and sea that stretches from Sabang to Merauke and has a very beautiful natural charm and is suitable for tourism. The tourism sector plays an important role in economic growth. This is in the sense that tourism is one of the industrial sectors that plays a role in increasing income in Indonesia. The research method uses quantitative procedures. This study aims to determine the effect of location and facilities on visiting decisions at Pasir Putih Tampora Beach, Banyuglugur District, Situbondo Regency. Collecting samples using non-probability sampling by taking accidental sampling as respondents. There are 98 tourists who have visited tourist objects as accidental sampling respondents. Then the data were analyzed using the PLS (Partial Least Square) procedure. Therefore, this study found that the location and facilities contributed to the decision to visit the Tampora White Sand Beach, Banyuglugur District, Situbondo Regency.
Upaya Menggunakan Whatsapp Bisnis Dalam Branding Dan Pengembangan UMKM Oleh Mahasiswa KKNT MBKM UPN “Veteran” Jawa Timur Zumrotul Fitriyah; Natasya Intan Ayu Praditha; Hanif Ardhi Pranata; Galuh Kinanti
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.299

Abstract

As long as there is an internet connection, social media can be accessed by anyone, regardless of location or time zone. Small and medium entrepreneurs use social media that is widely accessible, simple, and fast as a marketing medium to be bolder in promoting their products. The material in the UPN "Veteran" UPN "Veteran" East Java Thematic KKN activities is the difficulties faced by MSMEs in developing their businesses which are the inspiration for this article. The purpose of this research activity is to learn more about the importance of digitalization through social media, such as opening shops on Instagram, Tiktok, Facebook and Whatsapp, for businesses that can offer or encourage product sales with the aim of increasing sales turnover. The research method of this article is a qualitative research method arranged descriptively. Furthermore, the task of innovation is needed to encourage organizational progress in expanding market access by using virtual entertainment-based data innovation, especially in the use of WhatsApp Business which can be used as the leading promotional correspondence medium. With the existence of the Thematic Real Work Lecture program, it is hoped that by using social media in the form of WhatsApp Business for counseling and training on MSME development in the areas where the Thematic Real Work Lecture program is being carried out from UPN "Veteran" East Java can educate the wider community about the importance of social media in development business, keep abreast of the times and make the most of it.
The Effect of Product Design and Digital Marketing on Buying Interest of TXT Boygroup Album Among K-pop Fans Generation Milennials and Z Aditya Pradipta, Naura; Zumrotul Fitriyah; Wilma Cordelia Izaak
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.538

Abstract

This study is aimed to determine the impact of the Product Design, Digital Marketing and Buying Interest on the album of the boygroup TXT among K-pop Fans. The population in this Research is K-pop fans generation millennials and z. The sample in this study used convenience sampling and found 117 respondents. The primary data collection method in this study uses a questionnaire in the form of a google form. The data analysis technique in this study uses PLS (Partial Least Square). The result of this study indicates that the variable of Design Product and Digital Marketing has a positive and significant influence on Interest Buying.
Analisis Peran Social Media Marketing dan Kualitas Produk Terhadap Keputusan Pembelian pada Ayam Bakar Pak D Surabaya Meilia Dwi Maulani; Zumrotul Fitriyah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.7413

Abstract

This research aims to determine the effect of social media marketing and product quality on purchasing decisions with a case study of consumers at Ayam Bakar Pak D Surabaya, Rungkut Madya Branch. The method used in this study is a quantitative method, with data analysis using the component-based SEM method with the Partial Least Square (PLS) approach. The sample in this study was taken using a non-probability sampling method with an accidental sampling technique or incidental sampling technique. The questionnaire was distributed via Google Form and distributed to 91 respondents who had purchased products from Ayam Bakar Pak D Surabaya, Rungkut Madya Branch. The results of the study indicate that social media marketing has a positive effect on purchasing decisions. In addition, product quality also has a positive effect on purchasing decisions.
Optimalisasi Sistem Kerja dan Sumber Daya Manusia Laundry pada RPK Omah Laundry Prapen Enoch David Lontolawa; Zumrotul Fitriyah
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 2 No. 2 (2025): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v2i2.126

Abstract

This study examines a comprehensive approach to addressing common issues in laundry services, such as ineffective scheduling, skills gaps, and operational inefficiencies. The research focuses on RPK Omah Laundry Prapen, aiming to improve work processes and optimize human resources in this laundry business. The proposed solutions include the implementation of an attendance system, financial application training, laundry and ironing skills training, and a single-shift work system. The attendance system is designed to improve workforce punctuality, while the financial application training aims to enhance employees' understanding of financial management. Additionally, providing specific training on laundry and ironing techniques helps to bridge the skills gap and ensure high-quality service. The introduction of a single-shift work system aims to increase efficiency by streamlining operations and reducing staff fatigue. The results of the study indicate that these proposed solutions lead to several positive outcomes. The attendance system contributes to better time management, fostering a sense of responsibility among employees. Financial application training helps staff manage the business's finances more effectively, leading to more informed decision-making. Furthermore, the skills training program has shown improvements in the quality of laundry and ironing services, which directly impacts customer satisfaction and retention. The adoption of a single-shift work system reduces operational costs and increases the overall efficiency of the laundry services. Ultimately, this approach enhances fairness, operational efficiency, and productivity, creating a more conducive work environment. Implementing these integrated solutions can help laundries, such as RPK Omah Laundry Prapen, achieve better, sustainable performance by addressing key operational challenges and maximizing their workforce's potential. This study provides valuable insights for other laundries looking to optimize their operations and improve long-term business success.
Co-Authors Aditya Pradipta, Naura Andika Eko Prasetio Ari Setya Budi Devina Calista Atallah Enoch David Lontolawa Felicia Liswandany Galuh Kinanti Hanif Ardhi Pranata Hasto Hidayatullah Mei Retno Adiwaty Meilia Dwi Maulani Natasya Intan Ayu Praditha Nathania Grace Edwin Nur Laila Radithya Satria Wardhana Septi Ayu Dianty Sri Suryani Yuprapti Winasih Supriyono Supriyono Venita Restu Al’ Amin Wilma Cordelia Izaak Wiwik Handayani