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All Journal International Journal of Economics (IJEC) Multidisciplinary Indonesian Center Journal
Riyadh, Mhd. Ilham
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Religion Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Other

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Economic Factors Affecting Business Income from Potato Plants (Solanum tuberosum. L) Novrini, Susan; Riyadh, Mhd. Ilham; Pratiwi, Henny
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.787

Abstract

Indonesia is an agrarian (agricultural) country where agriculture plays an important role in the national economy. One of the farming businesses that is currently developing is potato cultivation, especially in Mardingding Village, Pematang Silimahuta District, Simalungun Regency. In running and increasing farm production there are three important factors, namely: land area, labor, and capital. However, sometimes the level of agricultural production is influenced by factors beyond the ability of farmers, one of which is natural factors, therefore there is a need for research to help and research is needed to help and analyze what factors affect farming results, especially in plants. potato. In this study, it is explained how the influence of the determinants of potato crop yields, especially in Mardingding Village, Pematang Silimahuta District, Simalungun Regency.
Economic Factors Affecting Business Income from Potato Plants (Solanum tuberosum. L) Novrini, Susan; Riyadh, Mhd. Ilham; Pratiwi, Henny
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.787

Abstract

Indonesia is an agrarian (agricultural) country where agriculture plays an important role in the national economy. One of the farming businesses that is currently developing is potato cultivation, especially in Mardingding Village, Pematang Silimahuta District, Simalungun Regency. In running and increasing farm production there are three important factors, namely: land area, labor, and capital. However, sometimes the level of agricultural production is influenced by factors beyond the ability of farmers, one of which is natural factors, therefore there is a need for research to help and research is needed to help and analyze what factors affect farming results, especially in plants. potato. In this study, it is explained how the influence of the determinants of potato crop yields, especially in Mardingding Village, Pematang Silimahuta District, Simalungun Regency.
MARKETING STRATEGY OF MORIFLOUR MORINGA POWDER (CASE STUDY: PT. KELORIA MORINGA JAYA) Pratiwi, Henny; Lubis, Yusnidar; Riyadh, Mhd. Ilham
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 2 (2026): Vol. 3 No. 2 Edisi April 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i2.2348

Abstract

Increasing competition in the herbal product industry requires firms to adopt effective and sustainable marketing strategies. Moringa-based products have significant market potential; however, their development is often constrained by internal limitations and external pressures. This study aims to analyze the internal and external marketing conditions of MoriFlour Moringa Powder at PT. Keloria Moringa Jaya and to formulate appropriate marketing strategies. A qualitative descriptive approach with a case study design was employed. Data were collected through interviews, observations, documentation, and questionnaires, and analyzed using SWOT analysis through IFAS and EFAS matrices. The results indicate that the total IFAS score was 0.98 and the EFAS score was 0.93, demonstrating the dominance of strengths and opportunities over weaknesses and threats. The SWOT diagram places the company in Quadrant I, indicating a favorable strategic position. Accordingly, growth-oriented strategies such as market penetration and market development are recommended by leveraging product quality and expanding herbal market opportunities. These findings confirm that SWOT analysis is an effective tool for formulating marketing strategies in functional plant-based agro-industries.
Co-Authors Henny Pratiwi, Henny Lubis, Yusnidar Novrini, Susan