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All Journal International Journal of Economics (IJEC) PANDALUNGAN : Jurnal Pengabdian kepada Masyarakat
Istiqomah, Dewi
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics

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Analysis of the Application of the Unified Theory of Acceptance and Use of Technology (Utaut) in the Use of Linktree Istiqomah, Dewi; Hidayatullah, Syarif; Andarwati, Mardiana
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1038

Abstract

Research Aims: Analyze the factors that influence the use of Linktree using UTAUT theory. This research analyzes Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions, Behavioral Intention and Use Behavior in using Linktree by customers. Design/Methodology/Approach: This research examines construction companies that were founded in 2012. Researchers used a sample of 119 customers using Stratified Random Sampling. The analytical method used in this research is UTAUT. Research Findings: Findings show that Performance Expectancy and Effort Expectancy do not have a significant influence on Linktree's Behavioral Intention or Use Behavior. On the other hand, Social Influence and Facilitating Conditions have a significant impact on these two variables. Social Influence influences Behavioral Intention and Use Behavior due to recommendations and social norms received by users. Facilitating Conditions plays an important role in supporting the use of Linktree through the availability of adequate infrastructure and technical support. Apart from that, Behavioral Intention is the most significant factor in determining usage behavior. And the influence of Facilitating Conditions on Behavioral Intention is strengthened when mediated by Use Behavior. Theoretical Contribution/Originality: This research provides a theoretical contribution to the understanding of factors influencing the acceptance and use of new technologies in the context of small and medium-sized companies. Practitioners/Policy Implications: Companies should focus on practical benefits that customers gain, such as easy access to various important links on one page. And considering the significant social influence, marketing strategies must be reinforced with positive testimonials from satisfied customers. Research Limitations/Implications: Companies must focus on the practical benefits of using Linktree, strengthen social influence- based marketing strategies through customer testimonials and recommendations, and ensure conditions that facilitate use remain optimal with adequate infrastructure and technical support.
Penerapan Media Visual di Kelas 2 MI Baitul Makmur Kecamatan Bangsalsari Kabupaten Jember Tahun Pelajaran 2023/2024 sebagai Upaya Peningakatan Motivasi Belajar Mata Pelajaran Fikih Materi Adzan dan Iqomah dengan Syaikhu, Ach; Ghina, Nabila Nilna; Istiqomah, Dewi
Pandalungan: Jurnal Pengabdian kepada Masyarakat Vol 1 No 2 (2023): April
Publisher : Universitas Al-Falah As-Sunniyah Kencong Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/pandalungan.v1i2.1481

Abstract

The use of instructional media significantly influences the learning outcomes and motivation of each student. In the implementation of Islamic jurisprudence (fikih) learning at MI Baitul Makmur Bangsalsari Jember, it was found that only some students were able to practice and read aloud the words of the call to prayer (adzan) and the call to commence prayer (iqomah). The purpose of implementing visual media is to enhance the spirit and motivation of the students in the MI Baitul Makmur Bangsalsari class. The method used in the application of this visual media is classroom action research, which involves describing real incidents that occur within the classroom. The results of this research indicate an increase in the enthusiasm and motivation of the students in the 2nd grade of MI Baitul Makmur Bangsalsari, as evidenced by their active participation in the classroom, such as confidently stepping forward to practice reciting the adzan and iqomah and reading and writing the Quran.
Analysis of the Application of the Unified Theory of Acceptance and Use of Technology (Utaut) in the Use of Linktree Istiqomah, Dewi; Hidayatullah, Syarif; Andarwati, Mardiana
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1038

Abstract

Research Aims: Analyze the factors that influence the use of Linktree using UTAUT theory. This research analyzes Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions, Behavioral Intention and Use Behavior in using Linktree by customers. Design/Methodology/Approach: This research examines construction companies that were founded in 2012. Researchers used a sample of 119 customers using Stratified Random Sampling. The analytical method used in this research is UTAUT. Research Findings: Findings show that Performance Expectancy and Effort Expectancy do not have a significant influence on Linktree's Behavioral Intention or Use Behavior. On the other hand, Social Influence and Facilitating Conditions have a significant impact on these two variables. Social Influence influences Behavioral Intention and Use Behavior due to recommendations and social norms received by users. Facilitating Conditions plays an important role in supporting the use of Linktree through the availability of adequate infrastructure and technical support. Apart from that, Behavioral Intention is the most significant factor in determining usage behavior. And the influence of Facilitating Conditions on Behavioral Intention is strengthened when mediated by Use Behavior. Theoretical Contribution/Originality: This research provides a theoretical contribution to the understanding of factors influencing the acceptance and use of new technologies in the context of small and medium-sized companies. Practitioners/Policy Implications: Companies should focus on practical benefits that customers gain, such as easy access to various important links on one page. And considering the significant social influence, marketing strategies must be reinforced with positive testimonials from satisfied customers. Research Limitations/Implications: Companies must focus on the practical benefits of using Linktree, strengthen social influence- based marketing strategies through customer testimonials and recommendations, and ensure conditions that facilitate use remain optimal with adequate infrastructure and technical support.
Co-Authors Ghina, Nabila Nilna Heni Pujiastuti Mardiana Andarwati Syaikhu, Ach Syarif Hidayatullah