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All Journal Jurnal Algoritma Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat
Fakhrun Shiddieq, Diqy
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Nursing

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Model dan Implementasi Geographic Information System untuk Pemetaan UMKM di Kabupaten Garut Fakhrun Shiddieq, Diqy; Roji, Fikri Fahru; Wufron, Wufron; Bekti, Surya Garian
Jurnal Algoritma Vol 20 No 2 (2023): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.20-2.1455

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) have an important role in the economy in Indonesia. UMKM have a significant contribution to national gross domestic product (PDB) and encourage the creation of new jobs. Based on data, more than half of the MSMEs in Indonesia are on the island of Java. Garut Regency is one of the regions in West Java which has more than 200 thousand UMKM with various products. UMKM products owned include wickerwork, weaving, specialty foods, leather centers and others. The Garut Regency area is quite large and it is noted that the distribution of UMKM is not centralized. So that stakeholders and the government experience difficulties in planning, implementing and evaluating programs designed to encourage increased performance of UMKM. Researchers found the urgency of research that had not been fully tested empirically and an ideal model had not been produced, so it was felt necessary to carry out this research. Previous research was carried out only on certain UMKM, namely the partial implementation of the Geographic Information System (GIS) for Garut Regency UMKM. However, overall UMKM data has not been found, so this is a novelty in this research. The methodology used is a prototype which has three main processes, namely listening to customer needs, building software and testing. The result of this research is to build a web-based geographic information system for the distribution of UMKM in Garut Regency which is expected to help understand the condition of UMKM better.
Pendampingan Product Branding melalui Pengembangan Website dan Instagram bagi Pengrajin Eceng Gondok di Kabupaten Garut Kusmiati, Eti; Nurbudiwati, Nurbudiwati; Fakhrun Shiddieq, Diqy
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.15809

Abstract

Water hyacinth craftsmen must prioritize product branding through websites and Instagram to construct a strong product image, captivate consumer attention, and extend their market reach. The primary aim of the service is to assist water hyacinth craftsmen in broadening their market and enhancing product accessibility through the development of websites and strategic use of Instagram for social media marketing. The specific focus is on the Waluya Mukti Sejahtera water hyacinth craftsmen group in Sukamukti Village, Banyuresmi District, Garut Regency. The service encompasses rigorous training and mentoring to effectively develop websites and leverage Instagram for social media marketing. The impact of this service has been substantial, as the craftsmen now recognize the indispensable nature of websites and Instagram as powerful branding tools for improving product visibility, establishing business credibility, and fostering consumer trust.
Co-Authors Bekti, Surya Garian Fikri Fahru Roji Kusmiati, Eti Nurbudiwati, Nurbudiwati Wufron Wufron