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All Journal KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Innovative: Journal Of Social Science Research
Auliya, Yuka Amarasri
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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STUDI KELAYAKAN ASPEK TEKNIS DAN TEKNOLOGI UMKM RAKIK PISANG RAHMAT DI KABUPATEN AGAM Marzhanda, Yola; Annisa, Nola Nurma; Intan, Intan; Auliya, Yuka Amarasri; Yahya, Lucky Mahesa
KOLEGIAL Vol 12 No 1 (2024): Januari-Juni
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v12i1.219

Abstract

In advancing the productivity and efficiency of a business, a business feasibility study is needed to assess and analyze various aspects in the development of business operations. For this reason, this study aims to review the feasibility of business studies on the UMKM Rakik Pisang Rahmat in Agam Regency, which is engaged in the food industry. This type of research is descriptive research. Data collection techniques used in obtaining data are observation and interviews. The analytical method used is the analysis of technical and technological aspects. The results of the study show that the Rakik Pisang Rahmat business is in a strategic area which allows the business to increase effectiveness by managing the availability of raw materials and production capacity, but still uses traditional technology in its production activities, so that the Rakik Pisang Rahmat business is not feasible from a technical and technological perspective.
Analisis Faktor-Faktor yang Menjadi Penentu Niat Beli Konsumen Pada Minuman Esteh Indonesia Di Kota Padang Auliya, Yuka Amarasri; Desri, Syuryatman; Ahmad, Faisal Ali; Susiana, Susiana
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9477

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang menjadi penentu niat beli konsumen pada minuman Esteh Indonesia di Kota Padang. Penelitian ini menggunakan pendekatan kuantitatif. Teknik sampling yang digunakan adalah non probability sampling dengan metode pengambilan sampel purposive sampling. Kemudian analisis dan pengolahan data menggunakan metode Analisis Korelasinya Kendall-Tau dengan bantuan Software SPSS versi 22. Responden dalam penelitian ini berjumlah 130 responden yang berada di Kota Padang. Hasil penelitian menunjukkan bahwa variabel kontrol perilaku yang dirasakan, norma subjektif, sikap, dan risiko yang dirasakan memiliki hubungan positif signifikan terhadap niat beli konsumen pada minuman Esteh Indonesia di Kota Padang. Adapun implikasi dalam penelitian ini adalah pemilik usaha dan produsen Esteh Indonesia di Kota Padang dapat mengoptimalkan strategi pemasaran, pengembangan produk, dan komunikasi agar dapat meningkatkan kunjungan dan niat beli konsumen terhadap minuman Esteh Indonesia.
Co-Authors Ahmad, Faisal Ali Annisa, Nola Nurma Desri, Syuryatman Intan Intan Lucky Mahesa Yahya Marzhanda, Yola Susiana Susiana