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All Journal Ensiklopedia of Journal TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat
El Hadi, Firdaus
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Law, Crime, Criminology & Criminal Justice Social Sciences

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Pelatihan Branding dan Packaging Produk UMKM Kue Bolu di Desa Kuok Kabupaten Kampar El Hadi, Firdaus; Nugraha, Yudhi Martha; Nurjanis
TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Trimas: Jurnal Inovasi dan Pengabdian Kepada Masyarakat
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/trimas.v4i1.932

Abstract

Kuok Village in Kampar Regency is famous for its delicious and unique sponge cake production. However, there are still some of them as sponge cake business actors in the village who experience obstacles in terms of branding and product packaging. This makes their products less known and difficult to compete in the market. This service aims to provide branding and packaging training for sponge cake products in Kuok Village, Kampar Regency. The service method used is an experimental approach with pre-test and post-test design. The results of this service show that the branding and packaging training of sponge cake products in Kuok Village, Kampar Regency has proven to be effective in increasing their knowledge, skills, and motivation in branding and packaging products. So that it has an impact on improving the quality of product branding and packaging, which ultimately increases the attractiveness of the product and increases sales results. Thus, it is recommended that branding and packaging training for sponge cake products in Kuok Village, Kampar Regency be carried out continuously with a longer duration. In addition, efforts need to be made to increase access to information about branding and packaging for sponge business actors
KONSTRUKSI SEQUENCING THEORIES PADA ARTIFICIAL INTELLIGENCE (AI) META (TINJAUAN KOMUNIKASI MODEL TURN TAKING THEORY MENURUT HARVEY SACKS) Usman, Usman; El Hadi, Firdaus; Sartika, Sartika
Ensiklopedia of Journal Vol 7, No 4 (2025): Vol. 7 No. 4 Edisi 1 Juli 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v7i4.3136

Abstract

The development of technology helps the means of communication media, one of which is the use of smart phones or gadgets. One of the sophistication that is very much felt is the use of artificial intelligence (AI) Meta on WhatsApp. The use of this AI makes it easier for users to access all the information they need. This study has a research focus on the extent of the use of sequencing theories (conversation sequences) that are often used by AI Meta. The approach to understanding the language style and characteristics of AI itself uses the turn-taking theory technique according to Harvey Sacks, where there are 12 criteria in the sequence of conversations. The methodology of this study is qualitative descriptive through a literature approach that uses the sequence of conversations directly through AI along with its documentation. Based on the results of this study, it can be concluded that of the 12 criteria for the sequence of conversations that took place, only 6 criteria can be responded to well, namely: statement-agreement/disagreement, question-answer, call-answer, closing-closing, request-granting/rejection, accusation-rejection/confession. Through the six criteria of the turn-taking theory, it shows that AI has limitations in communicating, not the same as humans. Meanwhile, the remaining six that cannot be done by AI itself are conversation sequences that are less effective or do not get the response desired by the user.Keywords: Conversation Sequence, Artificial Intelligence (AI), Communication Model
Co-Authors Nugraha, Yudhi Martha Nurjanis Sartika Sartika Usman Usman