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All Journal Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Community Development Journal: Jurnal Pengabdian Masyarakat TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat
Nugraha, Yudhi Martha
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pelatihan Branding dan Packaging Produk UMKM Kue Bolu di Desa Kuok Kabupaten Kampar El Hadi, Firdaus; Nugraha, Yudhi Martha; Nurjanis
TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Trimas: Jurnal Inovasi dan Pengabdian Kepada Masyarakat
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/trimas.v4i1.932

Abstract

Kuok Village in Kampar Regency is famous for its delicious and unique sponge cake production. However, there are still some of them as sponge cake business actors in the village who experience obstacles in terms of branding and product packaging. This makes their products less known and difficult to compete in the market. This service aims to provide branding and packaging training for sponge cake products in Kuok Village, Kampar Regency. The service method used is an experimental approach with pre-test and post-test design. The results of this service show that the branding and packaging training of sponge cake products in Kuok Village, Kampar Regency has proven to be effective in increasing their knowledge, skills, and motivation in branding and packaging products. So that it has an impact on improving the quality of product branding and packaging, which ultimately increases the attractiveness of the product and increases sales results. Thus, it is recommended that branding and packaging training for sponge cake products in Kuok Village, Kampar Regency be carried out continuously with a longer duration. In addition, efforts need to be made to increase access to information about branding and packaging for sponge business actors
STRATEGI BRANDING PARIWISATA HALAL PULAU PENYENGAT SEBAGAI DESTINASI WISATA ISLAMI UNGGULAN DI INDONESIA Nugraha, Yudhi Martha; Awang Pawi, Awang Azman; Mohd Nasir, Nur Yuhanis Binti; Hamidon, Nor Azlin Binti
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 6, No 3 (2024)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v6i3.35650

Abstract

Pulau Penyengat, sebuah destinasi bersejarah di Kepulauan Riau, memiliki potensi besar untuk menjadi destinasi wisata Islami unggulan di Indonesia. Artikel ini bertujuan untuk mengeksplorasi dan menganalisis strategi branding yang dapat diterapkan guna memperkuat identitas Pulau Penyengat sebagai destinasi pariwisata halal yang menarik. Dengan menggunakan pendekatan kualitatif, penelitian ini memanfaatkan data primer melalui wawancara mendalam dan observasi lapangan, serta data sekunder dari literatur yang relevan. Penelitian ini mengidentifikasi elemen-elemen kunci dalam branding, termasuk penguatan nilai-nilai budaya dan religius, pengembangan fasilitas pendukung berbasis halal, serta optimalisasi promosi digital. Selain itu, penelitian ini juga mengungkap tantangan yang dihadapi, seperti kurangnya infrastruktur yang memadai, keterbatasan sumber daya manusia, dan rendahnya kesadaran masyarakat terhadap potensi pariwisata halal. Namun, peluang besar tetap terbuka melalui kolaborasi strategis antara pemerintah daerah, pelaku industri pariwisata, dan masyarakat lokal. Hasil penelitian menunjukkan bahwa sinergi antar pemangku kepentingan sangat penting dalam menciptakan Pulau Penyengat sebagai destinasi unggulan yang mampu bersaing di tingkat nasional dan internasional, dengan tetap menjunjung tinggi prinsip-prinsip pariwisata halal.
Potensi Pengembangan Pariwisata Halal Berbasis Budaya Melayu di Pulau Penyengat: Analisis SWOT Nugraha, Yudhi Martha; Awang Pawi, Awang Azman; Hamidon, Nor Azlin binti; Mohd Nasir, Nur Yuhanis binti
Ilmu Budaya: Jurnal Bahasa, Sastra, Seni, dan Budaya Vol 9, No 3 (2025): Juli 2025
Publisher : Fakultas Ilmu Budaya Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jbssb.v9i3.20204

Abstract

Penyengat Island, as one of the centers of Malay-Islamic cultural heritage in Indonesia, holds significant potential to be developed as a culture-based halal tourism destination. This study aims to analyze the potential for halal tourism development on Penyengat Island by leveraging its rich historical legacy and the Islamic values embedded in Malay society, as well as identifying strategic factors through a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The research employs a qualitative case study approach, with data collected through field observations, in-depth interviews with stakeholders, and reviews of relevant documents. The findings reveal that Penyengat Island possesses strengths such as its rich historical heritage, including the Sultan Riau Mosque, the tomb of Raja Ali Haji, and well-preserved Malay-Islamic cultural traditions. However, weaknesses such as limited infrastructure and a lack of trained human resources in halal tourism pose major challenges. On the other hand, opportunities like the growing global demand for halal tourism and government support can be leveraged for further development. Threats include competition with other halal tourism destinations and the risk of uncontrolled cultural commercialization. Based on these findings, the study proposes development strategies, including infrastructure improvement, human resource training, and integrated promotion to position Penyengat Island as a leading halal tourism destination. The implications of this research not only contribute to local tourism development but also enrich academic literature on culture-based halal tourism. Keywords: halal tourism, Malay culture, Penyengat Island, SWOT analysis, Islamic heritage.
TRAINING ON THE USE OF CAPCUT APPLICATION AS DIGITAL-BASED LEARNING MEDIA AT SMPN 4 TAMBANG Nurjanis, Nurjanis; Hadi, Firdaus El; Nugraha, Yudhi Martha
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.24923

Abstract

This article is the result of dedication that aims to explain the use of the capcut application as one of the effective digital-based learning media implemented at SMPN 4 Tambang Kampar Regency. This service activity is to introduce information literacy to students by identifying various sources of information based on their quality and credibility, technical skills to seek information as well as knowledge and techniques to avoid plagiarism and other unethical actions. One of the digital-based media is capcut which is an application for editing videos that previously had the name viamaker. Capcut has now become a favorite application that offers a variety of free features, including a variety of effects, so that the resulting content is better and more interesting. This devotion is by conducting several activities with a lecture, discussion and practice approach. Previously, teachers did not recognize the application as one of the learning media. However, after socialization, teachers then become more familiar with the application and are literate about the development of learning so that during teaching in class it appears more attractive and teachers are also able to develop themselves so as not to be left behind with the development of technology and information.
Co-Authors Awang Pawi, Awang Azman El Hadi, Firdaus Firdaus El Hadi Hamidon, Nor Azlin Binti Mohd Nasir, Nur Yuhanis Binti Nurjanis Nurjanis, Nurjanis